Cision

3,8 (90)
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Software de relações públicas, marketing e relações com a mídia.

Classificação geral

3,8 /5
(90)
Relação qualidade/preço
3,5/5
Recursos
3,9/5
Praticidade
3,7/5
Suporte ao cliente
3,7/5

71%
dos usuários recomendam este app
Classificar por

90 avaliações

Avaliador Verificado
Classificação geral
  • Setor: Relações públicas e comunicações
  • Porte da empresa: 11–50 funcionários
  • Usado Semanal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

A solid tool

Avaliado em 13/10/2019

Would recommend Cision for capturing media coverage.

Would recommend Cision for capturing media coverage.

Vantagens

I use Cision at least on a weekly basis to search for media coverage for a multitude of clients. What a lifesaver. It does an amazing job to find media coverage worldwide and some stuff on social media.

Desvantagens

It takes a while to set up for each client. Thank god that Cision support helps with this. Sometimes connecting with your Cision rep is difficult and takes time. Their social media coverage needs some work but they have made strides.

Avaliador Verificado
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Still the Industry Leader

Avaliado em 29/11/2018

Again, Cision still rules the field. Having had experience with several other similar platforms I...

Again, Cision still rules the field. Having had experience with several other similar platforms I can say that it remains the most reliable product out there to get the job done.

Vantagens

While many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer. Cision certainly excels at obtaining contact information and list building.

Desvantagens

Cision's data analysis could be better. I often find myself using a service like Netbase to get deeper data concerning "what" people are saying exactly.

Avaliador Verificado
Classificação geral
  • Setor: Partido político
  • Porte da empresa: 2–10 funcionários
  • Usado Outro durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 0.0 /10

PR Newswire for Mexico just did not work for us

Avaliado em 02/05/2019

Overall we are very unhappy with PR Newswire. We won't be using it again, not after this first bad...

Overall we are very unhappy with PR Newswire. We won't be using it again, not after this first bad first impression.

Vantagens

The only pro that we can think of is the simplicity of submitting your release online. It seemed simple enough. Also their 1800 customer service was helpful with technical questions.

Desvantagens

We started with PR Web and they wanted to sell us the services from PR Newswire, their promise was that they will have a better reporting, better chance to have press releases picked up by media, etc. -- We sent out a first press release and the results were terrible. The report was pretty much the same as PR Web, which is an automatic publication from their partners on sites that are really not reputable at all. They even have personal blogs listed. -- When we contacted the representative in charge of our account he said "Your press release had great results" and then he suggested we create a google alert to see where our press release was published.
We tried this service with the idea that it would be better than paying a free lance PR agent in México. We paid for 1 release double of what we paid the agent in a whole month and we absolutely regret joining this service. -- It might work for other areas but for Mexico it absolutely does not work. The WORST part is the lack of willingness to help the client resolve the problem. They offered no solutions or help.

Dan
Classificação geral
  • Setor: Hospitais e Saúde
  • Porte da empresa: 1.001–5.000 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Cision for your Media Needs

Avaliado em 22/01/2019

Have been using CISION for years, back when it was VOCUS. It's my go-to, use-every-day tool that...

Have been using CISION for years, back when it was VOCUS. It's my go-to, use-every-day tool that helps me keep track of media placements and what I use for media distribution given that CISION is the only such tool that gives me access to both PRWeb and PRNewswire.

Vantagens

Great for doing research on publications, writers, etc., and superb tool for media release distribution.

Desvantagens

Cost. It's a great tool, but not inexpensive.

Courtney
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Cision review

Avaliado em 02/10/2018

My company can distribute materials in a broad and efficient manner thanks to Cision!

My company can distribute materials in a broad and efficient manner thanks to Cision!

Vantagens

I like that Cision stores journalists information in a neat and efficient manner, making it easy to personally reach out and mass distribute public relations material.

Desvantagens

I don't like that Cision's contact information can be outdated.

Jacqueline
Classificação geral
  • Setor: Relações públicas e comunicações
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Easy to use

Avaliado em 10/11/2020

I use Cision on a daily basis to reach out to the media with brand press releases. It is reliable...

I use Cision on a daily basis to reach out to the media with brand press releases. It is reliable and very user friendly.

Vantagens

I like that you can populate targeted results very easily!

Desvantagens

I wish the contacts were updated. I also wish we could edit lists once they are created.

Jessica
Classificação geral
  • Setor: Serviços de eventos
  • Porte da empresa: 201–500 funcionários
  • Usado Semanal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Time saver boon for media database build-up

Avaliado em 17/05/2017

Vantagens

Cision is an invaluable asset when it comes to building media databases quickly and effectively. I manage public relations across different countries, and this tool helps me save a considerable amount of time and resources. Not only it provides journalists' names, contact details, interests and social media accounts: Cision also offers outlet stats, including readership and ad rates, as well as editorial opportunities. A great aid when it comes to pitching the right story to the right journalist.

Desvantagens

Cision's database is vast but it's not complete. Not all media contacts are actually working and updated, so there's a certain probability to get few bounce emails. Another minus is that it does not provide a list of the journalists' latest published articles - a functionality offered by Cision's competitors, which is extremely helpful when pitching to the media -.

Venita
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: Profissional autônomo
  • Usado Mensal durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 2.0 /10

Not the best bang for your buck

Avaliado em 17/04/2023

Since starting my own firm and no longer being constrained to using Cision, I have come across...

Since starting my own firm and no longer being constrained to using Cision, I have come across multiple Press Release publishers that offer the same or even greater reach. I was not satisfied with the package price and level of customer service from Cision. Consequently, I have shifted to a different Press Release partner that better supports my clients' target audience and fits within my budget. As a result, I am regularly publishing Press Releases with this new partner.

Vantagens

During my time working for another company, I utilized this particular product for publishing Press Releases as it was their preferred method. The outcome of my published Press Releases was satisfactory, with seamless image integration. The publishing process itself was also hassle-free, and I appreciated the ability to preview my content before it went public. Additionally, the feature of scheduling releases ahead of time proved to be a helpful time management tool.

Desvantagens

In all honesty, I found the published content to have a great appearance. However, given the price, I was disappointed with the limited reach. The publishing packages came with a "use it or lose it" time constraint for credits purchased. Additionally, contacting customer support proved to be a challenging experience. Despite having a direct contact number for my sales representative, I had to leave multiple messages and emails before receiving a response.

Ed
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 2–10 funcionários
  • Usado Semanal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Similar Products in the Market that are less expensive

Avaliado em 15/11/2022

I loved it when the company was VOCUS, but when Cision purchased them, it got more costly and less...

I loved it when the company was VOCUS, but when Cision purchased them, it got more costly and less productive.

Vantagens

The Native Articles that accompany a press release

Desvantagens

The cost and the difficulty creating client reports to demonstrate success

Avaliador Verificado
Classificação geral
  • Setor: Hospitais e Saúde
  • Porte da empresa: 10.000+ funcionários
  • Usado Mensal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 7.0 /10

Solid, Basic Monitoring Software

Avaliado em 29/07/2021

Overall, Cision is an imperfect but very necessary tool for anyone in the PR and communications...

Overall, Cision is an imperfect but very necessary tool for anyone in the PR and communications field.

Vantagens

Cision allows us to track the online conversation surrounding a certain topic, and allows us to keep a pulse on how our company and products are being discussed.

Desvantagens

Sentiment is an issue. Cision automatically grades content as positive, negative, or neutral, but it is FAR from a perfect process. Often times, certain trigger words result in something being graded a certain way, but the context is not interpreted. For instance, a headline may read "XYZ platform prevents bad customer experiences" but because the Cision software sees "bad customer experiences" it is automatically graded as a negative sentiment, despite being positive. This creates a decent amount of manual effort to sort through all content.

Alistair
Classificação geral
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente

Lacking some core features of free social tools, and data regularly out of date

Avaliado em 16/07/2018

Can not recommend the software or the company as when you complain and we have many complaints they...

Can not recommend the software or the company as when you complain and we have many complaints they will happily respond with your under contract just keep paying

Vantagens

The sales pitch was great and we thought we had found a great tool, a solution that would combine all our PR and tracking needs

Desvantagens

The frustrations started soon after go live and support and resolving the issues was not forth coming. This resulted in paying for a tool that reduced productivity and we soon have to result to our original approach of email marketing and social media. The PR is not always up to date and can be limited once you start to drill down.

Shantel
Classificação geral
  • Setor: Relações públicas e comunicações
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Cision Review

Avaliado em 12/04/2021

We save research time and can build a contact list with ease.

We save research time and can build a contact list with ease.

Vantagens

Finding the perfect outlets with accurate contact information to build our media lists for the pitching team has been the most reliable.

Desvantagens

The software is user-friendly and no technical complications have occurred. We use Cision every day.

Lauren
Classificação geral
  • Usado Outro durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

It's expensive but has up-to-date lists of hard-to-find contacts at major media outlets.

Avaliado em 16/05/2017

Vantagens

The contact information and search features are extensive, so you can find exactly who you want to reach in the markets that you need. Even the pesky ones who purposely don't want their information published.

Desvantagens

List-building can be confusing (or at least, it used to be before I had to cancel), and sometimes too much knowledge can be overwhelming--without knowing how PR works, you can easily blast your information to all the wrong people, and make a gigantic fool out of yourself. This is not for DIY-ers just getting started!

Avaliador Verificado
Classificação geral
  • Setor: Software
  • Porte da empresa: 51–200 funcionários
  • Usado Mensal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

The megaphone your press release needs.

Avaliado em 27/06/2021

If you are needing to distribute your press releases to a wide spread audience, this is easily the...

If you are needing to distribute your press releases to a wide spread audience, this is easily the number one way to do so. With an easy to use dashboard, their massive connections, and fantastic customer service.

Vantagens

The ability to live track press releases is a huge deal and presented in a clean easy to use dashboard. During setup, it's extremely easy to set up exactly what you want. A member of the team will call you to confirm that everything is exactly what you want before going live. The direct connection they have to massive news outlets makes this a crucial tool for press releases.

Desvantagens

If you need a more defined and niche audience to be reached, the price could almost triple in some points. Which makes it unrealistic in most cases.

Avaliador Verificado
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 2–10 funcionários
  • Usado Outro durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 4.0 /10

Necessary evil of the PR industry

Avaliado em 26/03/2019

Vantagens

Once you have figured out how to navigate Cision to get the information you need, it is relatively straightforward to use. Can be a good starting point when building lists, etc.

Desvantagens

Missing critical reporter contact information across all types of publications, not very "smart" in terms of search and pulling only the truly relevant results from keywords.

Avaliador Verificado
Classificação geral
  • Setor: Educação superior
  • Porte da empresa: 201–500 funcionários
  • Usado Semanal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Powerful but less relevant

Avaliado em 30/12/2021

Vantagens

Useful database of media contacts, very helpful in identifying key contacts as we moved into new markets.

Desvantagens

Unfortunately, with the changing landscape of journalism and the disappearance of "beat" reporters, the usefulness of the product decreased for us.

Avaliador Verificado
Classificação geral
  • Setor: Seguros
  • Porte da empresa: 51–200 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 9.0 /10

Really excellent communications software

Avaliado em 26/11/2019

Definitely the best tool I have used for comms and PR. Really happy.

Definitely the best tool I have used for comms and PR. Really happy.

Vantagens

So easy to search for the right people. Wouldn't be able to find these journalists and PR people by using a simple web search. So it's really great for PR activity. Great for getting content out there.

Desvantagens

I wouldn't exactly call this software cheap. Although excellence should come at a price! Initial training was also a bit confusing.

Jessica
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 11–50 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 5.0 /10

While cision is a very large database, it doesn't provide the best insight into the journalist.

Avaliado em 21/09/2017

Vantagens

It's pretty easy to use. There are TONS of results and it's a very large database. There are a lot of ways in which you can break down your search (locations, topics, keywords, names, etc.)

Desvantagens

The topics are pretty broad and it often leads to pitching the wrong journalist. There's no way to truly see what the person writes about.

Stacey
Classificação geral
  • Usado Semanal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente

Great

Avaliado em 19/01/2018

If we ever needed help understanding how to do something we got it right away.

If we ever needed help understanding how to do something we got it right away.

Vantagens

This is an easy to use multi use platform that my company and myself utilizes regularly with great success.

Avaliador Verificado
Classificação geral
  • Setor: Editoras
  • Porte da empresa: 10.000+ funcionários
  • Usado Semanal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 7.0 /10

Cision

Avaliado em 19/12/2018

It was never the only thing that we were using, but could occasionally be helpful if we couldn't...

It was never the only thing that we were using, but could occasionally be helpful if we couldn't find the information we needed anywhere else.

Vantagens

Cision can be really great when it comes to finding contact information for various writers, editors, and media people. Sometimes, there's information that is hard to come by elsewhere.

Desvantagens

Sometimes, the information provided on Cision is outdated or accessible for free via the internet as opposed to using a paid service.

bianca
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 6.0 /10

Only Game in Town

Avaliado em 04/10/2018

think they probably corner the market on PR software.. but that doesn't mean improvements can't be...

think they probably corner the market on PR software.. but that doesn't mean improvements can't be made.

Vantagens

Cision offers an extremely wide span of media outlets... from large to the insanely minute publication.. it defintiely provides a good scope of everything in between! I

Desvantagens

I think this software is somewhat "clunky" ... think there is definitely room from improvement with the user interface. Moving between listings is a little complex.

Javier Victor Marian
Javier Victor Marian
Classificação geral
  • Setor: Relações públicas e comunicações
  • Porte da empresa: 11–50 funcionários
  • Usado Mensal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

great for us, not so great for latin america

Avaliado em 21/07/2019

save you a lot of time to do media lists, but definitely need to improve.

save you a lot of time to do media lists, but definitely need to improve.

Vantagens

this is my go-to software when having a pitch in the us market. have a lot of journalists and media for your pitch.

Desvantagens

i wish the journalists for latin america were more complete. A lot of media ins't even in the database and when there is, is never updated. Other think i don't like is that this include name as directors of media or companies and/or s-suite contacts. If you send a pitch to this people you are bothering them. editors should be more clearly marked.

Anthony
Classificação geral
  • Setor: Seguros
  • Porte da empresa: 2–10 funcionários
  • Usado Mensal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Loved the Social Media Monitoring component

Avaliado em 12/09/2017

The ability to track, manage, and report on how users are engaging with your brand / company. A 1...

The ability to track, manage, and report on how users are engaging with your brand / company. A 1 stop shop to manage all PR functions.

Vantagens

What I liked most was the ability to track, manage, and monitor all your social media activity and track how users are engaging with your company / brand. The analytics and insights you gain from this can be invaluable to the success of a company.

Desvantagens

You need to have a fairly significant PR budget to order and use Cision, not necessarily doable for a smaller company.

Katie
Classificação geral
  • Usado Semanal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente

Another Great Option for Marketing on Social Media

Avaliado em 16/11/2017

This is for marketing professionals who need a boost on social media. So may deem it unnecessary--e...

This is for marketing professionals who need a boost on social media. So may deem it unnecessary--especially the millennials

Vantagens

As someone who is in the younger crowd, this is useful to me because when I started, I was unsure about how to reach who I needed to. Helped me immensely!

Avaliador Verificado
Classificação geral
  • Porte da empresa: 51–200 funcionários
  • Usado Mensal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente

Great PR distribution system

Avaliado em 01/07/2018

Vantagens

It's very comprehensive and has great customer support. You actually get an account manager which is helpful when you are first setting yourself up on the platform.

Desvantagens

The cost is obviously a bit prohibitive but they have volume discounts. The process of uploading a release can also be a bit daunting with so many things and add-ons that you can use.