Avaliações do Cision

I use Cision at least on a weekly basis to search for media coverage for a multitude of clients. What a lifesaver. It does an amazing job to find media coverage worldwide and some stuff on social media.

It takes a while to set up for each client. Thank god that Cision support helps with this. Sometimes connecting with your Cision rep is difficult and takes time. Their social media coverage needs some work but they have made strides.

While many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer. Cision certainly excels at obtaining contact information and list building.

Cision's data analysis could be better. I often find myself using a service like Netbase to get deeper data concerning "what" people are saying exactly.

I like that Cision stores journalists information in a neat and efficient manner, making it easy to personally reach out and mass distribute public relations material.

I don't like that Cision's contact information can be outdated.

I like that you can populate targeted results very easily!

I wish the contacts were updated. I also wish we could edit lists once they are created.

I use this software in my work in PR, and find it useful for finding information needed regarding media outlets and media contacts.

I find that often the information is out dated when it comes to numbers, emails, etc.

I liked our ability to send press releases and manage social media from the same account. However, other software offered more options and automation features in one central location.

The limited capabilities. We really needed something that automated more of what we do (email, social media, press releases, blog writing, analytics) all in one place. We ended up only using Vocus to send press releases, which wasn't worth the high price.

Once you have figured out how to navigate Cision to get the information you need, it is relatively straightforward to use. Can be a good starting point when building lists, etc.

Missing critical reporter contact information across all types of publications, not very "smart" in terms of search and pulling only the truly relevant results from keywords.

The only pro that we can think of is the simplicity of submitting your release online. It seemed simple enough. Also their 1800 customer service was helpful with technical questions.

We started with PR Web and they wanted to sell us the services from PR Newswire, their promise was that they will have a better reporting, better chance to have press releases picked up by media, etc. -- We sent out a first press release and the results were terrible. The report was pretty much the same as PR Web, which is an automatic publication from their partners on sites that are really not reputable at all. They even have personal blogs listed. -- When we contacted the representative in charge of our account he said "Your press release had great results" and then he suggested we create a google alert to see where our press release was published.
We tried this service with the idea that it would be better than paying a free lance PR agent in México. We paid for 1 release double of what we paid the agent in a whole month and we absolutely regret joining this service. -- It might work for other areas but for Mexico it absolutely does not work. The WORST part is the lack of willingness to help the client resolve the problem. They offered no solutions or help.

I worked with Vocus for years and loved it. They had a massive, easy-to-search database, great integration and awesome customer service. But Cision is a sham. Their database is a joke. I usually have to manually add the outlets I want to reach. Their customer service reps are very poorly trained and can't answer simple questions, and parts of their site are often down. The company seems to have been broken into small parts that are not integrated. It's clunky, ineffective and a waste of money.

Yes. The search function is needlessly complicated. The database is very shallow. Cision and PRweb are not really integrated. And customer service is virtually nonexistent.

Finding the perfect outlets with accurate contact information to build our media lists for the pitching team has been the most reliable.

The software is user-friendly and no technical complications have occurred. We use Cision every day.

The contact information and search features are extensive, so you can find exactly who you want to reach in the markets that you need. Even the pesky ones who purposely don't want their information published.

List-building can be confusing (or at least, it used to be before I had to cancel), and sometimes too much knowledge can be overwhelming--without knowing how PR works, you can easily blast your information to all the wrong people, and make a gigantic fool out of yourself. This is not for DIY-ers just getting started!

Useful database of media contacts, very helpful in identifying key contacts as we moved into new markets.

Unfortunately, with the changing landscape of journalism and the disappearance of "beat" reporters, the usefulness of the product decreased for us.

It's so easy to send something out. There is not much / it's not confusing to plug in the information that needs to go out. I also like the reporting feature so clients know views and clicks!

The tagging of types of businesses can get overwhelming. There are a ton of types and subtypes - which is great because you don't want to miss out on a market - but this part takes up some time.

Easy integrations. The set-up is simple and the solution is in-depth in terms of what marketers need.

Can be pricey. But if you are willing to invest in the technology, it is def. good value for money. Great ROI.

We are able to quickly and easily create contact lists and send our news items.

We are very happy with Cision and it serves our needs.

Cision can be really great when it comes to finding contact information for various writers, editors, and media people. Sometimes, there's information that is hard to come by elsewhere.

Sometimes, the information provided on Cision is outdated or accessible for free via the internet as opposed to using a paid service.

I liked that it had a huge directory of contacts to look up and is very easy to use. I looked up specific contacts and the program had it.

It's a bit old school in it's design. It definitely could use a refresh. Also, contacts should be updated frequently.

I liked the ease of use of this product and the different functions you could use to narrow down searches

I didn't like that this database is used mostly for advertising and or media relations, I think they should broaden their industry realm.

We use if for clipping and media listening. Very useful and easy to use, the dashboards and powerBI tools make it easy to customize

It's a little hard to understand at first, but then you get to enjoy it.

Ease of use is one of the biggest pros about this.
Their customer support is also outstanding and anytime I had a questions or was curious about a certain feature I got an automatic response.

Not tailored for smaller businesses that don't have a huge budget. There was no way to reduce the number of features given as well which would have maybe changed a few things.

Cision makes it relatively easy to publish and push press releases to the public. Its features are easy enough to use, and it guides you through the process step by step.

Cision isn't always the most user-friendly/easy on the eyes. It can be awkward to fill out press releases, and they look different once they're published. I also notice that it bugs sometimes. What you type in the draft doesn't appear in the published version.