Segment

4,7 (72)
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Hub de dados do cliente

Classificação geral

4,7 /5
(72)
Relação qualidade/preço
4,1/5
Recursos
4,6/5
Praticidade
4,5/5
Suporte ao cliente
4,3/5

97%
dos usuários recomendam este app
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72 avaliações

Erick
Classificação geral
  • Setor: Software
  • Porte da empresa: 201–500 funcionários
  • Usado Semanal durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 8.0 /10

Prático e simples de implementar, mas não funciona sozinho

Avaliado em 16/09/2022

Vantagens

O Segment tem sido uma ótima ferramenta para evoluir nossa estratégia de Product Analytics, principalmente pela sua simplicidade, "straight-forwardness", facilidade de implementação e diversas integrações nativas. Com ele, estamos sendo capazes de agregar dados de diversas fontes e enviar para o Mixpanel, onde geramos dashs e relatórios, além de permitir o armazenamento em data warehouse.

Desvantagens

Na minha visão, o maior contra é ser necessariamente dependente de outra ferramenta para visualizar os dados coletados pelo Segment. Nesse ponto, outras ferramentas mais dedicadas a Product Analytics tem vantagem, por serem capazes de reunir quase tudo em um produto só.

Alternativas consideradas

Amplitude e Mixpanel

Razões para mudar para o Segment

Pela capacidade e facilidade de agregar dados de diferentes fontes, além do próprio produto, para gerar uma visualização única, holística e omnichannel.
Lewis
Lewis
Classificação geral
  • Setor: Química
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

This CDP is great if you have a plug & play website, more tricky if you have a custom built...

Avaliado em 09/12/2020

The customer service team, while fast and responsive, was not particularly knowledgeable about how...

The customer service team, while fast and responsive, was not particularly knowledgeable about how to get around these issues we were having with visual tagger, and thus we had to work with a consultant that had the know-how of how to fully integrate Segment with our website through GTM. However, now that we have gotten our custom Segment setup up and running, it is very powerful and we're able to communicate our website event and tracking data with a multitude of analytics and other marketing tools. So overall, it has been a challenging experience, but once you get it working, it is worth the extra effort.

Vantagens

Segment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions.

Desvantagens

The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see. In order to access fields in your data layer, you'll need to use something like Google Tag Manager (GTM) to trigger and fire those events in Segment (shout out to McGaw.io for helping us with this!). So, if you have a more complex website, triggering certain events or getting fine granular data in Segment is not intuitive.

Andres
Classificação geral
  • Setor: Saúde, bem-estar e condicionamento físico
  • Porte da empresa: 51–200 funcionários
  • Usado Mensal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 10.0 /10

Flexible user analytics

Avaliado em 23/11/2023

We have had a great experience with Segment. Even just a couple of months of data gathering have...

We have had a great experience with Segment. Even just a couple of months of data gathering have already turned into actionable items.

Vantagens

Set up was trivial, the API is easy to use and the real-time debugger is absolutely excellent.

Desvantagens

Some capabilities around the events API is not immediately apparent until you get deeper into it.

Or
Or
Classificação geral
  • Setor: Internet
  • Porte da empresa: 11–50 funcionários
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente

Data loss and bad customer support

Avaliado em 04/04/2016

At first it sounds great, one stop shop for all you analytics needs. What they don't tell you...

At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is:
1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation.
2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Vantagens

Reduce the amount of code that handles analytics and tracking
No real alternative

Desvantagens

Unreliable.
Bad customer support.

Lina
Classificação geral
  • Setor: Serviços financeiros
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Great for real time data processing and analytics

Avaliado em 02/06/2024

Vantagens

Analytics capabilities and ease of integration into data pipeline. Very helping for tracking customer behavior

Desvantagens

There is a learning curve and the pricing is steep too. They can definitely improve on the user interface.

Charlotte
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 201–500 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 10.0 /10

Very useful piece of software

Avaliado em 24/10/2023

Positive experience, able to connect up different platforms seamlessly.

Positive experience, able to connect up different platforms seamlessly.

Vantagens

Enables us to unlock parts of our platform that we couldn't without it, feeding the data into other useful areas. Very easy to implement.

Desvantagens

Not initially intuitive for a non-technical user, some more guidance on useful features would be appreciated.

Ludwig
Classificação geral
  • Setor: Internet
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 10.0 /10

Love it!

Avaliado em 30/06/2023

Vantagens

Makes my life as a data scientist/product manger so much easier

Desvantagens

Nothing to dislike really. Maybe that you have to pay a lot for some of the nicer features such as more control of the data.

Jonny
Jonny
Classificação geral
  • Setor: Serviços financeiros
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Segment - The Data Layer to Have

Avaliado em 02/09/2019

Segment solves the problem of add script once. Enable quickly.
Data flows and needs a pipe to...

Segment solves the problem of add script once. Enable quickly.
Data flows and needs a pipe to steer it in the right direction. Segment makes this easy.
Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.

Vantagens

Segment have built a best in class data layer and data management tool.
The tool is easy to set up and creating destinations and understanding sources is simple.

Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily.

The new personas feature is also incredibly powerful.

Make collecting analytics .track and .page and .identify easy.

Desvantagens

Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business.
Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.

Mansi
Mansi
Classificação geral
  • Setor: Software
  • Porte da empresa: 10.000+ funcionários
  • Usado Semanal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

#1 tool for used for product analytics

Avaliado em 09/01/2023

Excellent experience

Excellent experience

Vantagens

I like the most that I can collect customer data and create multiple destinations to connect it to other platforms for visualizations like Mixpanel. Moreover, I can just store the customer data and their behavior in my database for further analysis. It is so far one of the best tool, with excellent performance and quick support replies.

Desvantagens

No cons were identified. In case of any new features, or updates, they provide very clean step-by-step guidelines.

Guido
Guido
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 11–50 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

All the info you need. In a snap!

Avaliado em 18/11/2020

Vantagens

It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript).
It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer.
Among the destinations, there's also relational Databases: you can really track ALL actions of any single user of your system and having access to historical data with a click. This is amazing!
It offers an easy and intuitive privacy mechanism that lets you deleta data of a single users from multiple systems with a single click.
It offers common, consistent data to all different areas of a company: marketing, product development, finance, ... (and you can chose what different offices can see).

Desvantagens

It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it.

Alternativas consideradas

Salesforce Sales Cloud

Razões para mudar para o Segment

Easier to use and implement
Christopher
Christopher
Classificação geral
  • Setor: Fabricação de alimentos
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Great software to remove the burden of countless API integrations

Avaliado em 25/04/2018

Saved a ton of dev time

Saved a ton of dev time

Vantagens

It takes the burden off of our own teams to manage a slew of API integrations. This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

Desvantagens

Like any abstraction layer, not everything is plug-and-play. As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.

Christine
Christine
Classificação geral
  • Setor: Serviços financeiros
  • Porte da empresa: 11–50 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 5.0 /10

Outils de simplification des données

Avaliado em 07/09/2023

Vantagens

Très facile à utiliserLa configuration et la création de destination,la compréhension des sources est simple

Desvantagens

La fonctionnalité des MTU sur le plan tarifaire fait son évolution

Matt
Classificação geral
  • Setor: Software
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

The best Customer Data Platform around

Avaliado em 02/08/2023

Segment has been pivotal in our startup's journey, helping us to unify customer data and to unlock...

Segment has been pivotal in our startup's journey, helping us to unify customer data and to unlock invaluable customer insights across all our properties. Segment seamlessly integrates with our web app and entire tech stack and simplifies data management, allowing us to focus on our core business functions. Their support and startup program are top-notch. We're customers for life.

Vantagens

Easy to use, amazing documentation, unparalleled functionality, and stellar support.

Desvantagens

It's hard to find something to fault. We had to learn a lot about data structures, but Segment's documentation and resources made this straightforward. We're all the better for it.

Gabriel
Classificação geral
  • Setor: Serviços financeiros
  • Porte da empresa: 51–200 funcionários
  • Usado Semanal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

The best tool to track marketing events

Avaliado em 16/11/2023

Vantagens

Segment allows us to perform multi touch analysis of our marketing channels.

Desvantagens

I think it would be useful to have an implementation specialist to help in the set up process.

Avaliador Verificado
Classificação geral
  • Setor: Software
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 9.0 /10

Easily use Segment for telemetry from your Python App

Avaliado em 06/02/2023

Vantagens

* easy to use Python SDK* great multitude of integrations and plugins* easy to define data flows* great plan to get started as a startup

Desvantagens

* customer support wasn’t as helpful as we would have hoped when we started running into an issue

Avaliador Verificado
Classificação geral
  • Setor: Varejistas
  • Porte da empresa: 10.000+ funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

We could not have conducted marketing without Segment, and their staff is incredibly helpful

Avaliado em 22/08/2022

It requires the ability to manage various sources and multiple destinations while maintaining an...

It requires the ability to manage various sources and multiple destinations while maintaining an organized, consistent track plan. A system such as Segment is incredibly valuable for firms with several data sources and destinations that are continually growing.

Vantagens

Our major objective is to monitor activity on our company's website(s), particularly user activity. Pre-built interfaces with marketing, data, and analytics systems make it easy for marketers to configure connectors without the need for engineering resources for each integration request. Segment has saved us time throughout the years that would have been spent connecting and syncing data amongst many technologies. Segment is a wonderful tool for us due to its intuitive interface, extensive documentation, and ability to debug events.

Desvantagens

Some of the destinations and sources held by Segment and its partners can necessitate interaction with support teams (for example, SDKs, missing features, or bugs in functionality).

Giovanni
Giovanni
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Useful marketing tool

Avaliado em 10/07/2021

great, it helps a lot in collecting customer's information

great, it helps a lot in collecting customer's information

Vantagens

Segment is a great platform that allows a lot of different functions in customer's data collection. The best thing by my point of view is that a lot of marketing tools are ready to use, you have only to connect them to Segment and all the data will flow.

Desvantagens

if your marketing tool is not on the list you have to code: that is not a bad thing, only you need a developer

Andrew
Andrew
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Great for integrating product with multiple products and extending over time

Avaliado em 31/08/2020

Integrating with multiple other products, it's meant we can add additional products without...

Integrating with multiple other products, it's meant we can add additional products without changing our core product or needing development time. It's meant we can add and test new products and decide if we want to keep them or drop them without needing development to do it.

Vantagens

The ability to set and forget it, essentially set it up when you launch the product and then needs very little maintenance or hand holding to do the job, and do it well.

Desvantagens

Did feel complicated to set up, and to look into the workflows. Having said that once set up they've worked perfectly and we haven't had to keep working on them.

Fayssal
Fayssal
Classificação geral
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Segment is a great tool, if you can afford it then you should start using it right now.

Avaliado em 31/07/2018

Always happy to recommend segment ! A great tool.

Always happy to recommend segment ! A great tool.

Vantagens

The last tool to integrate with various apps. Write once and integrate infinitely.
Time saving is worthless and make your app load much faster.

Desvantagens

Pricing is not small businesses friendly ;(
Would be great if we can write and view integrations comments from other users.
Please share future integration pipeline.

Steve
Steve
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 201–500 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Segment does all the heavy lifting so you don't have to

Avaliado em 07/12/2020

Vantagens

A centralised place to standardise all of your data through ETL, analytics as well as computed traits that create consistency of information across operational saas systems. Segment's investment in protocols roadmap provides the tools required to address the automatic monitoring of data.

Desvantagens

There aren't many things that come to mind.

Avaliador Verificado
Classificação geral
  • Setor: Transporte rodoviário e ferroviário
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Must have software

Avaliado em 28/11/2018

Vantagens

Not sure how one can manage app and web tracking without Segment.
It quickly enables you to track millions of events and funnel it to the appropriate tools like advertising, analytics, salesforce ... without engineering power

Desvantagens

The capacity to decide which events are sent to each vendors to limit data overusage

Srinivas
Srinivas
Classificação geral
  • Setor: Serviços de eventos
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Segment Data collection

Avaliado em 24/10/2018

Very good and solve the key pain point very well

Very good and solve the key pain point very well

Vantagens

3rd party integration is very good , ease of use and whole ecosystem

Desvantagens

Pricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU

Tamás
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 8.0 /10

A reliable tool for event tracking and syncronization

Avaliado em 24/10/2019

In our organization Segment is mostly used to track events from the website backend. There are...

In our organization Segment is mostly used to track events from the website backend. There are other feature rich alternatives for frontend tracking but server-side tracking is not a priority for them.

Segment really saves a lot of software, devops and data engineer hours alike by reliable continuous data delivery.

Vantagens

- Intuitive UI.
- Event tester on the UI.
- Several client libraries.
- You can sync even your backdata, e.g. when setting up a new warehouse.
- Pricing is based on users not events.

Desvantagens

- Custom schedule for synchronisation or event validation is only available in higher packages.
- Some integrations just don't support a moderately sophisticated setup. E.g. if you don't want 1 million API calls a day you should construct specific Segment calls to update Salesforce leads.

Barry
Barry
Classificação geral
  • Setor: Software
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Lifesaver for growth & marketing tech stack

Avaliado em 18/05/2018

Vantagens

- Implement tracking once, automatically and consistently send data to all downstream destinations
- Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations)
- Easy to understand pricing

Desvantagens

- Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent
- At scale, I could see costs spiraling pretty rapidly

Avaliador Verificado
Classificação geral
  • Setor: Internet
  • Porte da empresa: 201–500 funcionários
  • Usado Mensal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Addresses a major use case | requires a data architect to own the implementation and instrument...

Avaliado em 23/11/2020

Vantagens

The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.

Desvantagens

Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs. I recommend pairing a business owner with a technical owner at the outset of implementation.

Alternativas consideradas

Workato