BuzzSumo

4,5 (146)
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Seleção de conteúdo e marketing de influenciadores

Classificação geral

4,5 /5
(146)
Relação qualidade/preço
4,1/5
Recursos
4,4/5
Praticidade
4,4/5
Suporte ao cliente
4,4/5

93%
dos usuários recomendam este app
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146 avaliações

Ron Elius
Ron Elius
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 11–50 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Find the right Keyword for your Content

Avaliado em 22/07/2019

Great!

Great!

Vantagens

What I like about Buzzsumo is Keyword relevancy, usage, and engagement. Whenever I deal with content writing for my clients, I use Buzzsumo to make sure I have the right Keywords so that my content will be relevant as much as possible.

Desvantagens

Maybe it’s the learning curve, even though I’m using it always whenever I write content, sometimes it takes time to know the total power of this tool. Also, the pricing is a little bit high for SMBs and Solopreneurs.

Tal
Tal
Classificação geral
  • Setor: Software
  • Porte da empresa: 51–200 funcionários
  • Usado Semanal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 10.0 /10

It's a great tool for content marketing and SEO

Avaliado em 17/09/2018

Good. Even for some ideas and directions... It's free

Good. Even for some ideas and directions... It's free

Vantagens

It have al kind of options to search for the most engaging content, than it directs you to the article itself, shows you backlinks.

Desvantagens

Not usfull for all industries. IT and very tech savy fields can't really find useful answers there

Nima
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 201–500 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 5.0 /10

Dissatisfied user comment.

Avaliado em 10/11/2022

Vantagens

To fit my budget. Friendly customer support.

Desvantagens

Social media integrations are not strong. There are not enough tools for the workflow.

Bruce
Bruce
Classificação geral
  • Setor: Hotelaria
  • Porte da empresa: 201–500 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

The absolute best tool for content research

Avaliado em 11/03/2019

I really enjoy using this tool. I have a big backlinking project coming that will be running until...

I really enjoy using this tool. I have a big backlinking project coming that will be running until the end of the year. I can't wait to use Buzzsumo for this project.

Vantagens

I was always a fan of the Content Analyzer but the new Topic Explorer is awesome! It's great for content ideas based on what people are actually looking for online.

Desvantagens

I don't use influencers much so I don't get to use this feature. Who knows? Maybe in the future.

Habib
Habib
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: Profissional autônomo
  • Usado Semanal durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Perfect tool for content creators and marketers

Avaliado em 24/02/2022

Customer support is not great but okay, the product is good for content creators, blog owners, and...

Customer support is not great but okay, the product is good for content creators, blog owners, and internet marketers. Though the tools feel expensive compared to other tools in the market, still worth it. Overall I'm satisfied with the products

Vantagens

Usually, I use this software for generating content ideas, keyword research, and competitor analysis. Make my research easy for generating new blog post ideas.

Desvantagens

With a lot of tools in the market, this feels quite costly now compared to its competitors. Still worth the money.

Carissa
Carissa
Classificação geral
  • Setor: Pesquisa de mercado
  • Porte da empresa: Profissional autônomo
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Great software for SEO and Marketing

Avaliado em 06/12/2018

Vantagens

I love how you can use this to increase your SEO and any campaigns for marketing. I have also been able to see which content is working best.

Desvantagens

The price can be a little scary to some people - it must build enough value for them to use it.

Olivia
Olivia
Classificação geral
  • Setor: Hotelaria
  • Porte da empresa: 51–200 funcionários
  • Usado Semanal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 9.0 /10

Research, Research, Research!

Avaliado em 08/02/2019

Our blog team found it incredibly helpful to see which articles and topics were trending at any...

Our blog team found it incredibly helpful to see which articles and topics were trending at any given time.

Vantagens

Buzzsumo is loaded with goodness. For our own content management, it's hugely fascinating to be able to view backlinks, track popularity, and explore new ideas that are taking off in the blogosphere.

Desvantagens

It'd be great if more features were free!

Reed
Reed
Classificação geral
  • Setor: Educação superior
  • Porte da empresa: 1.001–5.000 funcionários
  • Usado Semanal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Learn About Your Social Footprint

Avaliado em 01/07/2019

Very happy that I've been using this product.

Very happy that I've been using this product.

Vantagens

The ability to look at social metrics that are hard to find with other software and I like being able to see what is doing well, so that I can make more of that content.

Desvantagens

It took a little longer to get a hold of how to use all of the tools, but once I did it worked great.

Fabian
Fabian
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 2–10 funcionários
  • Usado Semanal durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

The BuzzSumo Review

Avaliado em 14/10/2019

BuzzSumo is a must have for anyone designing sites or blogs to ensure you have trending content.

BuzzSumo is a must have for anyone designing sites or blogs to ensure you have trending content.

Vantagens

BuzzSumo offers an easy way to research content from other sites. You can easily research great content ideas which are currently viral. This ensures you get the right content out at the right time.

Desvantagens

There is any cons except that there is very limited resources on the free plan which makes it very difficult to test all the features before you purchase.

Tyler
Tyler
Classificação geral
  • Setor: Imobiliárias
  • Porte da empresa: 11–50 funcionários
  • Usado Semanal durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Necessary Content Research Tool

Avaliado em 30/04/2019

Vantagens

With today's digital age, maintaining an online presence is necessary and through Buzz Sumo you can research for digital content and find out various influencers that can give you a marketing spark!

Desvantagens

Small learning curve but is easy after multiple uses and not difficult to get into. The price also can be a little steep but is worth it if your goal is to revamp marketing and content.

Luis
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: Profissional autônomo
  • Usado Mensal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 9.0 /10

Best dataset to feed your content strategy

Avaliado em 03/09/2023

Vantagens

The tool is easy to use and delivers what it promises. They have the most complete dataset to feed your online content marketing strategy.

Desvantagens

The subscription prices are very high, making it a hard choice for smaller businesses.

Ajay
Classificação geral
  • Setor: Bancos
  • Porte da empresa: 1.001–5.000 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Why should Marketers use BuzzSumo

Avaliado em 31/08/2021

Easy to use and a must have if you are churning large scale content to drive traffic to your...

Easy to use and a must have if you are churning large scale content to drive traffic to your website or social channels.

Vantagens

Influencer Marketing plays a key armour in todays digital marketing. Creating content that is trending and viral remains a daunting task. BuzzSumo plays a critical role in filling that gap. It can throw thousands of key words related to your category, trending topics and relevant subjects to create content instantly and get better outcome for your content.

Desvantagens

Since this is a unique tool could not find much of gaps to my disliking.

Alina
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 10.0 /10

Great Marketing Tool

Avaliado em 30/01/2020

BuzzSumo is one of the most well-thought marketing products I worked with. It is great for keeping...

BuzzSumo is one of the most well-thought marketing products I worked with. It is great for keeping up with industry trends in general and utilize it on multiple smaller uses cases.

Vantagens

It is a highly versatile software. It feels like a Swiss Army Knife. I use it mostly to find backlinks to the site and to find questions people ask about keywords. BuzzSumo is really to keep up to date on certain topics. The alerts are a great feature. Very easy to customize and offer greats insights into customer behavior.

Desvantagens

The value is undisputed but the price of 99$ per month is very high. I think they are just focusing on big companies. As a small company, you have to make sure you make the most out of it if you buy it.

Amy
Classificação geral
  • Setor: Relações públicas e comunicações
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 10.0 /10

Extremely useful tool

Avaliado em 22/02/2019

BuzzSumo has greatly helped with client reporting, and I frequently train employees on how to...

BuzzSumo has greatly helped with client reporting, and I frequently train employees on how to analyze the impact of a particular published item, and the first stop is BuzzsSumo.

Vantagens

BuzzSumo's alert and media monitoring are excellent. It picks up a considerable amount of media that other services miss. The tool is also intuitive and easily adjusted to cater to changing client needs. The ability to assess the social impact of published media is also extremely useful.

Desvantagens

In future iteration, I would like the ability to look at more historic data. Retroactive media monitoring can be a real pain point.

Jason
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: Profissional autônomo
  • Usado Outro durante Avaliação gratuita
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 9.0 /10

Incredibly Powerful Tools for keyword discovery, tracking competitors and who key influencers...

Avaliado em 15/12/2018

Vantagens

Amazing insights into the most shared content on your topic or keyword. Social impact and going viral is a huge part of modern digital marketing and Buzzsumo proves industry best tools for discovering trending topics. You can also easily find out who the "Influencers" are for your keywords making the process much easier on who to establish networking relationships with that could turn into valuable "mentions" which brings up another great aspect of BuzSumo: Content Alerts, the software will scour the internet and alert you anytime your keyword is mentioned on a website, blog, social media, etc. If you are an Agency this is a no-brainer tool for your digital marketing toolbox.

Desvantagens

A little bit pricey for small businesses and solo site entrepreneurs but great value for Agencies & larger businesses (Hows that for a mixed con ;-) )

One of the problems with having an in depth tool with a very complete feature set is that it can be a bit overwhelming when you are new to the buzzsumo service or keyword research in general. So in some respects having a very robust, in-depth research tool which is certainly a positive aspect can also be a bit of a con to first time users and those new to Keyword Research in General. I'd love to see a "Getting Started" interface with the most important features, then be able to toggle on all the features or an "Advanced View". In all fairness, they have a very good tutorial and help section.

Kinga
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

It simply has to be in your toolbox.

Avaliado em 23/05/2018

Vantagens

Buzzsumo is a brilliant tool that can save you a lot of time, marketing efforts, stress and hassle. It is not even a tool, it is a machine that can get your content strategy back on track and inspire you on a daily basis. I hit the content jackpot not once and not twice thanks to Buzzsumo. Identifying what content works wonders has never been easier, and I can't imagine my everyday work without Buzzsumo.

Desvantagens

I am trying to think of any cons, but I struggle to find them. Pricing may be a bit offputting, but Buzzsumo is totally worth it. Also, if it only had a mobile app, then my life would be complete. ;)

Charles
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 9.0 /10

Great Research Tool

Avaliado em 22/02/2019

Because I publish across a wide range of topics and on several properties that I do not control,...

Because I publish across a wide range of topics and on several properties that I do not control, this is one of the few ways for me to monitor the effectiveness of my writing and identify emerging trends that should guide my future writing efforts.

Vantagens

I love the level of insight you can get on topics and influencers and the ability to monitor your brand, etc. It's an extremely powerful tool that I use on a daily basis.

Desvantagens

Its power is also it's greatest challenge. It can be difficult to understand how it all works and how to best use it. They have an extensive training library, which is very helpful, but you'll still need to be prepared to put in the time to learn how to use it effectively. I've been using it for months and still consider myself a novice.

Avaliador Verificado
Classificação geral
  • Setor: Software
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Great product for discovering what's trending in social

Avaliado em 05/03/2019

Vantagens

I like the custom filters which I can set up for keywords and create RSS feeds out of it. They then go into our writer's RSS readers to ensure the most important stories are on the top.

Desvantagens

Not much. I hope they improve their core purpose instead of trying to tackle every other problem.

Chris
Classificação geral
  • Setor: Serviços financeiros
  • Porte da empresa: 10.000+ funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Powerful content insights tool

Avaliado em 09/06/2020

BuzzSumo is my first port of call for laying the foundations of a content strategy. The breadth of...

BuzzSumo is my first port of call for laying the foundations of a content strategy. The breadth of features available help paint a picture of what our audiences want, what our competitors are publishing, as well as influencers we can source to help promote our content.

Vantagens

Extremely powerful tool for gathering insights on publication volumes and social engagement of content. The team recently launched a keyword tool which, by my accounts, is the only tool available to map content publication vs search popularity.

Desvantagens

Insight into social engagement is limited to Facebook, Twitter and Reddit. Insights into LinkedIn engagement would be particularly helpful from a B2B perspective.

Adam
Classificação geral
  • Setor: Consultoria de gestão
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 10.0 /10

Awesome Product

Avaliado em 22/02/2019

Couldn't be happier. Recommend to colleagues all the time and have no instituted at several...

Couldn't be happier. Recommend to colleagues all the time and have no instituted at several companies.

Vantagens

Incredibly easy to use, especially for people new to or inexperienced with digital marketing.

Desvantagens

They recently changed the order columns export to excel, which is kind of annoying.

Avaliador Verificado
Classificação geral
  • Setor: Software
  • Porte da empresa: 51–200 funcionários
  • Usado Mensal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 8.0 /10

Must have for researchers

Avaliado em 11/01/2019

Vantagens

I like the fact that lets you explore any topic in a certain amount of time. It lets you check the most popular articles which include a chosen keyword, so it makes it easy for you to for example check the marketing trends in 2016. What's more you can use it as a news service, cause it can give you a daily sum up of most popular articles connected with some topic. We also use it to find interesting influencers and journalists to follow on Twitter.

Desvantagens

Actually I don't see here any cons. Maybe the only thing I'd add is some better quality of Twitter influencers connected with some topics. Sometimes there're people with a lot of followers, who only retweet others not creating their own thoughts.

Mélissa
Classificação geral
  • Setor: Software
  • Porte da empresa: 11–50 funcionários
  • Usado Semanal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 10.0 /10

Useful tool for marketers

Avaliado em 20/07/2020

Great tool, very useful. Intuitive and easy-to-use.

Great tool, very useful. Intuitive and easy-to-use.

Vantagens

I really like the tool, especially the "questions" part. It's really useful for your influencer's strategy and for your backlinks strategy as well.

Desvantagens

Maybe too many email alerts but that can probably be configured. Other than that, I love the tool and use it all the time.

Rodrigo Iván
Classificação geral
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Great for Content Research and SEO

Avaliado em 04/12/2018

Vantagens

Great for research and SEO purposes, I really like it, its simple and easy to use, with a really straight forward interface.

Desvantagens

Trial offers very limited capabilities, only for the trial I wouldn't get convinced until a friend show to me how it works

Charlotte
Classificação geral
  • Setor: Pesquisa de mercado
  • Porte da empresa: 11–50 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Great Analysis Tool

Avaliado em 24/02/2019

As previously mentioned - the Facebook capabilities is a major pro for this tool! All whilst...

As previously mentioned - the Facebook capabilities is a major pro for this tool! All whilst keeping in GDPR guidelines :-)

Vantagens

The tool itself allows for a quick insight into the performance of articles on social media - including Facebook which not many social listening tools can provide. It also allows you to deep dive into the drivers of Facebook engagement if published on a public page - super handy!

Desvantagens

It’s chinese and kanji Japanese detecting capabilities are sometimes not accurate unfortunately. You also can’t filter by US accurately as it uses the (.us) filter domain - so manual filtering has to sometimes be done.

Likhwa
Classificação geral
  • Setor: Software
  • Porte da empresa: Profissional autônomo
  • Usado Mensal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 10.0 /10

Buzzsumo review

Avaliado em 23/08/2019

I have been able to get content ideas through Buzzsumo and redirect the focus of my blog to...

I have been able to get content ideas through Buzzsumo and redirect the focus of my blog to effectively compete with other blogs online. Using Buzzsumo, I have also been able to identify influencers for my marketing campaigns.

Vantagens

I like how Buzzsumo gives me insights about my competition as well as what content is working for them and the engagement of each post. This gives me content ideas and helps me redirect the strategic direction of my blog. I also like how I am able to use Buzzsumo to search for influencers on various topics and ascertain their influence and reach. Metrics such as their number of followers helps me identify the right people to partner with for my ad campaigns.

Desvantagens

Despite being helpful, some of the stats on Buzzsumo do seem rather shallow or outdated. For example, I did a search for someone I know and the content that showed up seemed rather inaccurate. Their followers were lower than the actual.