--- description: Avaliações detalhadas do Hotjar com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o Hotjar com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Hotjar - Avaliações, preços e classificações | GetApp Brasil 2026 --- Breadcrumb: [Home](/) > [Software Web Analytics](/directory/109/web-analytics/software) > [Hotjar](/software/101789/hotjar) # Hotjar Canonical: https://www.getapp.com.br/software/101789/hotjar Página: 1 / 23\ Próximo: [Próxima página](https://www.getapp.com.br/software/101789/hotjar?page=2) > O Hotjar facilita ir além da web analytics tradicional e entender o que as pessoas realmente estão fazendo no site. > > Conclusão: 539 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.6/5** | 539 Avaliações | | Praticidade | 4.6/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.5/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.4/5 | Com base em avaliações gerais | | Recursos | 4.5/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: ContentSquare - **Fundada**: 2012 ## Contexto comercial - **Preço inicial**: US$ 39,00 - **Modelo de preços**: (Versão gratuita disponível) (Teste grátis) - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, espanhol, francês, inglês, português - **Países disponíveis**: Afeganistão, Albânia, Alemanha, Andorra, Angola, Anguila, Antígua e Barbuda, Argentina, Argélia, Armênia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Bahamas, Bangladesh, Barbados, Barein, Belize, Benin e mais 208 ## Recursos - A/B Testing - API - Acompanhamento da atividade do cliente - Acompanhamento de atividades - Alertas de áreas problemáticas - Alertas/notificações - Anotações - Análise de comportamentos - Análise de dados de elementos - Análise de dados do site - Análise de dados visual - Análise de pesquisa de usuário - Análise de sentimentos - Análise de tendências - Análise de texto - Análise do funil de vendas - Análise estatística - Análise qualitativa comparada - Análises de dados comportamentais - Arrastar e soltar ## Integrações (72 no total) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk ... e mais 57 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Bate-papo ## Category - [Software Web Analytics](https://www.getapp.com.br/directory/109/web-analytics/software) ## Categorias relacionadas - [Software Web Analytics](https://www.getapp.com.br/directory/109/web-analytics/software) - [Software de Mapa de Calor](https://www.getapp.com.br/directory/1293/heatmap/software) - [Ferramentas de Pesquisa](https://www.getapp.com.br/directory/234/survey/software) - [Software de Experiência do Cliente](https://www.getapp.com.br/directory/601/customer-experience/software) - [Ferramentas de Análise de Marketing](https://www.getapp.com.br/directory/602/marketing-analytics/software) ## Alternativas 1. [Lucky Orange](https://www.getapp.com.br/software/112955/lucky-orange) — 4.7/5 (260 reviews) 2. [Tableau](https://www.getapp.com.br/software/90797/tableau-software) — 4.6/5 (2348 reviews) 3. [Mouseflow](https://www.getapp.com.br/software/91246/mouseflow) — 4.7/5 (122 reviews) 4. [Smartlook](https://www.getapp.com.br/software/108697/smartlook) — 4.7/5 (136 reviews) 5. [Zoho PageSense](https://www.getapp.com.br/software/112109/pagesense) — 4.5/5 (17 reviews) ## Avaliações ### "Hotjar Really Helped Us Leverage Our Business\!" — 5.0/5 > **Ratish** | *5 de dezembro de 2018* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: Have been using Hotjar for more than a couple of years and is the opinion on the tool 1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters. 2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns. 3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly. 4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content. 5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website. 6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic. 7. Multiple filter feature saves our time in analyzing the important pages and metrics. 8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow. 9. Hotjar can be used by any team member like Digital Marketers, Support Agent > > **Desvantagens**: Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option. > > My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE\! ----- ### "The greatest resource for businesses conducting online transactions is Hotjar." — 5.0/5 > **Md. Tanvir Bin** | *7 de novembro de 2023* | Gestão da educação | Taxa de recomendação: 10.0/10 > > **Vantagens**: For individuals looking to increase revenue and maximize their conversion rate, this product is perfect. With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to our website pages. They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our website. Hotjar allows me to store data for a maximum of one year. If I want to know what's going on our website for an extended amount of time, this is a good alternative. One feature we've refined in FullSession is visitor recordings. In contrast to Hotjar, FullSession doesn't slow down our website aside from offering sophisticated filtering tools and comprehensive analytics. > > **Desvantagens**: A few customers mentioned that they would have preferred a user behavioral analysis tool with greater depth. Predictive analytics, which could be useful in predicting user behavior, is not available in the software. > > The SEO of websites is revolutionized by Hotjar. As if we had a hidden window into the brains of our guests. A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights. It is also quite easy to use. ----- ### "Does what it needs to do" — 3.0/5 > **Avaliador Verificado** | *4 de dezembro de 2018* | Rádio e televisão | Taxa de recomendação: 7.0/10 > > **Vantagens**: We are only using this tool for post transaction surveys. Creating a quick survey and linking it to a landing page is very quick and easy. There are no widgets to install, you simply feed the tool the landing page URL and it will link the survey to the page. When your user hits the page, a request that they take a survey pops up. You are given the option to perform the pop-up on page load or with a slight delay. I can set up a new survey and link to it in under 10 minutes - and I can clone other surveys (though it is a little difficult to find this option). The documentation is pretty well done and has been helpful. > > **Desvantagens**: The tool is not geared toward automation of the results. You can't edit a small typo in your questions, any changes and the tool automatically creates a new question and I believe deactivates the other. This means your results are now split into two columns. While I understand the logic behind this, there should be a way to simply edit a typo. I wish there was a way to have an internal name for the surveys so I can easily identify what and when I used a specific survey. I also wish there was a way to archive the results so that I am not reviewing already reviewed answers. I'm hoping there will be a more open api in the future so I could pass in an account id and pull the data directly from Hot Jar into my CRM. > > We are capturing feedback from our members right after they make a donation to our organization. This is a great way for us to know why our members support the organization. Being able to more accurately attribute them to individual members in our CRM would be very beneficial. ----- ### "Excellent for website visitor tracking and future decision making." — 5.0/5 > **Rezaul** | *26 de outubro de 2022* | Pesquisa | Taxa de recomendação: 10.0/10 > > **Vantagens**: The most crucial component of our platform—and the one that has gained it the most popularity among our research teams—are the heatmaps. Heatmaps are used to show users where they can scroll and click on our website after they arrive.Contrary to popular belief, knowledge is not only useful but may really be quite helpful to marketing teams. There are two possible explanations for why someone would scroll down our page: either they don't like what they are reading or they want to read more of it.I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms. Form Analysis, as the name implies, informs me of how users interact with and utilize our forms. Utilizing such data will help me lower the amount of unsuccessful attempts to complete our form. > > **Desvantagens**: Some features should be improved compared to other platform. Price should be customized. Heatmaps feature may be upgraded more. > > As a data analyst, HotJar enables me to build, personalize, and deliver surveys and polls to our customers so they can respond and let us know what they like and dislike about our business. The data is promptly updated to our HotJar account as clients submit their answers, allowing me to analyze it right away. ----- ### "Premium Solution for Improving UX and UI" — 4.0/5 > **Amy** | *7 de março de 2022* | Imobiliárias | Taxa de recomendação: 7.0/10 > > **Vantagens**: Our company needed some user testing and session data after launching a new service with our clients that was in beta. The analytics and session recordings alerted us to so many issues that would have been looked over. Additionally, we constantly use the analytics and reports within Hotjar to identify areas of our website that could use improvement or are not being utilized by our customers. We are able to A/B test much more easily than with a product like Google Optimize. We are huge fans of Hotjar\! > > **Desvantagens**: The session recordings are great but there is currently no way to label the recordings, type comments or group them and organize them. As a result, it is very difficult to have hard data and numbers behind what the majority of users are doing or to go back and reference a user session. We end up looking through several and making assumptions based on what we saw in that group rather than relying on hard facts or better analysis. > > Setup is easy- you just add a small snippet of code to the backend and you are ready to go. Customer support has always been very helpful we had questions or needed special assistance. ----- Página: 1 / 23\ Próximo: [Próxima página](https://www.getapp.com.br/software/101789/hotjar?page=2) ## Links - [Ver em GetApp](https://www.getapp.com.br/software/101789/hotjar) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados