Avaliações do Opteo

Improvements field is great - in seconds you can see what improvements you can do to improve the campaign performance.
The scorecard and performance fields are very easy to analyse in a couple of minutes you can see the previous day performance. One of my favorite is the Search Impression share which tells you % of share lost to rank, budget and the % of impression won.

Though is a great tool to monitor and to support to overall performance improvements (campaign level), is not ideally to do more detailed improvements, i.e. ad group level, or keyword level.

I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to.

The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

- Great UX
- Makes it easy to spot improvement areas
- Very good integration with Slack
- Easy to navigate

I wish it could be a bit more flexible when it comes to configuring different accounts (eg, being able to feed custom-built metrics to the algo).

First of all, it's unbelievable easy to use this system, we have been using it for a couple of years and the service and support is truely great. The developers are also open for new ideas and are continuously developing new features.

Dont have any comments for this at all, if we have any issues and need for support the team have an answer right away.

We've been using Opteo to optimize a few accounts over the past two years. The tool makes it easy to retain a very clear overview of your account while making improvements.

I can only imagine the tool is suitable for agencies large and small. Their dev team constantly iterates on the platform to the benefit of the user.

UX & UI is great and straightforward too. If you're on the fence - use Opteo, there's no downside whatsoever. It more than pays for itself :)

None that spring to mind, which is pretty rare.

If we're clutching at straws here, I'd say the dashboard is a little 'white'? Opteo has made sure Adwords is boring and easy for me, even though we're operating in a hypercompetitive niche. Make of that what you will :)

Opteo has already taught me so much more about adwords which is probably where I've been going wrong for the last ten years, it makes it so much easier to manage your adwords account and see the progress. It gives you confidence that the account is going to improve as the algorithm is constantly monitoring a varied range of segments. The software is constantly being updated with new features

It sometimes hangs, but support is very quick to iron out any little bugs. The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software.

The tool makes it's very easy to adjust bids, write ads and isolate good or bad keywords.
With this tool we are very efficient in managing our ads and most important lower our CPA.
This tool is value for money and a must have for PPC marketeers.

Maybe a automatic reporting tool so you can send pdf's to clients.

OPTEO helps me daily in my work. My AdWords accounts are very powerful. Thank you OPTEO team. Jozef

When I have new ideas I will send their guys and they gradually customization services. One day will be OPTEO perfect.

The team is very responsive. Opteo seems to diagnose all facets of an ad campaign and you can choose which recommendations push through to live. The dashboard is easy to use and not overloaded with too much data to where you cannot focus. Great job on the design. It has saved me hours of work literally. The best subscription I have for my business!!

The lack of of exporting reports for clients - but I asked the team and guess what it's coming. Honestly I can't think of one yet.

I love the simplicity of the way gives you optimization improvement suggestions on a daily basis.

I wish there was a way to schedule each day when you'd get your suggested improvements vs it just being every 24 hours. Some days I'm not able to get to it first thing so then b/c its every 24 hours it will get pushed back it feels like.

This software streamlines, automates and makes more efficient your daily PPC workload, helping you autopilot tedious task while improving CPA and reducing spend. It's a must-have for any serious marketer and will save you hours upon hours of work each week. Case closed.

The only downside is that you have to upgrade to an enterprise account to get downloadable reporting. I think white label reporting should come standard with every account (you'd get more users).

It's so easy to use and it do the math for me

It's hard to say. But maybe the limit of account you can connect.

All round performance with keyword, advert and bid optimsation recommendations backed up by stats to prove it. Saves hours of tedious work allowing time for more creative updates to campaigns. Excellent for agency management of multiple Adwords accounts.
I've used the more expensive competitor tools but found Opteo to provide everything I need at incredible value.
Easy to use interface.

Nothing to fault. Seem to be always adding new features and improvements. Incredible value for money.

Definitely a must for any marketing team.

Some of the recommendations are contradictory so it's important to review before implementing.

Fantastic user friendly interface.
Excellent responsive customer support.
Cuts hours of work down to minutes.

Some clients that have accounts with campaigns in different languages get spelling errors highlighted, when actually the spelling is correct in the chosen language (only happens in non-English).

- View campaigns at a 50,000 foot view or in great detail.
- Saves a bunch of time switching between client ad accounts
- Inexpensive and even offers a referral discount so you can get it for free!
- Write ads, optimize keyword/campaign bids, see relevance scores, and more!

The only thing I can think of is that sometimes it crashes (albeit very rarely).
It would be fantastic if they expand to include Facebook data.

I really use Opteo every day of my job. It's incredibly easy to use and also give me some great information about my AG and KW.

And, of course, you can manage your budget very easy. with a single view.

You can control a lot of accounts and manage all of them very quickly.

It's very useful to find new kw and organise them.

Maybe if you don't understand english, you can't use the full features of Opteo.

When you have a lot of accounts, maybe you can spend too much time using Opteo.

The rest, is perfect ;)

User-friendliness
Clean interface
Good suggestions + explanations
bids adjustments on age, gender, and more

Sometimes it takes time to receive recommendations

It was vry easy, clean and quick to use. Very straight forward. A template for tools of the future.

The only con about this product was the fact that I didn't hear about it earlier. I wish I had this tool longer to use, the client we used it on to test is ecstatic about the return on ad spend now since we started using this.

Opteo is quick and easy to use; easily laid out and incredibly user friendly. The reporting function has saved 2 days of manual work out of my month and allows me to draw speedy conclusions from client account in order to take rapid action.

Customer service is fab too

You definitely have to assess each improvement suggestion as you would without the tool - they're not always going to be beneficial (nature of PPC though, what works in one industry could be detrimental in another).

Super easy to use, giving you insights which I wouldn't have found using just the Google Ads platform.
And the awesome support, which is helping you with any concern, even if it is not directly related to the platform of Opteo but rather about Google Ads on a more general level.

Thanks a lot!

If I would have to mention something, I would love to see even more improvements or suggestions on a strategic level for bid strategies.

Opteo helps to identify and fix issues within google ads accounts. It saves my team plenty of time, that we would've spent analysing performance of campaigns manually. On top of that, their support is very helpful and responsive.

The AI is a bit limited, which is a common issue for such software. It doesn't understand context, making some suggestions pointless.