ROLLER

4,4 (97)
Escreva uma avaliação!
Tecnologia para ampliar o leque de opções dos estabelecimentos.

Classificação geral

4,4 /5
(97)
Relação qualidade/preço
4,2/5
Recursos
4,1/5
Praticidade
4,4/5
Suporte ao cliente
4,2/5

91%
dos usuários recomendam este app
Classificar por

97 avaliações

Matthew
Matthew
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

The Leader In Entertainment Centre POS

Avaliado em 20/11/2018

Vantagens

The Roller platform has revolutionised the entertainment centre industry providing Urban Xtreme with an enhanced customer experience and features that provide the company with an increase in revenue. The platform has been designed with ease of use in mind increasing the throughput of patrons that can be processed at the POS, as well as increasing conversions at online checkouts. The team at Roller is constantly innovating the platform to provide an ongoing flow of new and exciting features.

Desvantagens

The roller back end can be difficult to jump strait into and start using however with the on boarding process and training documentation provided this becomes a very small hurdle to overcome

Resposta do ROLLER Software

Thanks for your feedback, Matthew. We appreciate it.

Jennifer
Classificação geral
  • Setor: Esportes
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Definitely a step in the right direction

Avaliado em 07/02/2024

Vantagens

Ease of use for basic daily features that my staff use daily.

Desvantagens

The online site can not be customized for customers. It is difficult to search products.

Resposta do ROLLER Software

Jennifer, we really appreciate you taking the time to leave a review, and we're so happy to hear you and your staff are finding ROLLER easy to use. Please make sure to submit or vote on feature ideas in our product roadmap so we know what's important to you: https://support.roller.software/hc/en-us/articles/360001227895-Submit-your-product-feedback

Chanel
Classificação geral
  • Setor: Hotelaria
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 3.0 /10

Roller use

Avaliado em 10/07/2024

Vantagens

Clear menus
Screens not super busy or flashy

Desvantagens

I dont like how u have to swap between vm and pos when dealing with future bookings.
Events can not be swiped to get to next 1 the mobile version is impossible to use

Resposta do ROLLER Software

Chanel, thanks so much for sharing your review. We love to hear that you're enjoying the simplicity of the menu screens.

Regarding future bookings, please be sure to submit or vote on features in our public roadmap so we know what's most important to you. https://support.roller.software/hc/en-us/articles/360001227895-Submit-your-product-feedback

Liam
Classificação geral
  • Setor: Ócio, viagens e turismo
  • Porte da empresa: 201–500 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Great Product and Superb Support

Avaliado em 01/09/2022

We have been using roller for around 2 years and we love the system, the support from Roller is...

We have been using roller for around 2 years and we love the system, the support from Roller is what sets them above for me. We have used other systems in the past and what puts me off moving is the support. You won't get it matched anywhere else. The system is easy to use on a whole which is something that can't always be said about other operating systems.

Vantagens

The whole product of Roller is so simple to use which is superb for us. The support is second to none and is the main reason why we stick with the product!

Desvantagens

We have one bug bear with how bookings take deposits online. The smart phone compatibility doesn't display certain elements which cause it to be misleading which has cost us some bookings in the past. Have logged it for them to add but no change as of yet.

Yechiel
Classificação geral
  • Setor: Entretenimento
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Happy Roller Customer

Avaliado em 27/06/2024

Vantagens

The cloud based functionality is one of the most helpful functions for managing our business.

Desvantagens

Some limited functionality. Your business has to be setup within the parameters of how the Roller system was built.

Resposta do ROLLER Software

Thanks so much for sharing your review Yechiel. We're so happy to hear you're enjoying the cloud-nature of the ROLLER platform. Please be sure to submit or vote on features that are important to you in product roadmap in the app: https://support.roller.software/hc/en-us/articles/360001227895-Submit-your-product-feedback

Krystal
Classificação geral
  • Setor: Entretenimento
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 4.0 /10

Altitude POS Review

Avaliado em 13/02/2024

The more I use it the easier it becomes.

The more I use it the easier it becomes.

Vantagens

I heard a lot of places are starting to use it.

Desvantagens

Not user friendly
Can't save credit card info for parties
When you ask for help they don't try to do it for you, just send instructions to do it yourself, which is still confusing.

Resposta do ROLLER Software

Krystal, thanks so much for taking the time to share your review. I've shared your feedback about credit card info parties with your account manager and they will reach out to you directly. Also, please be sure to submit or vote on feature ideas in our product roadmap so we know what's important to you. https://support.roller.software/hc/en-us/articles/360001227895-Submit-your-product-feedback

Max
Classificação geral
  • Setor: Esportes
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Review of Roller

Avaliado em 07/02/2024

Overall, good experience only been using it for just under a year and already feel like I know how...

Overall, good experience only been using it for just under a year and already feel like I know how to use it very well!

Vantagens

Ease of use, easy to teach new team members. Fast and efficient in most areas. Also great support system dor learning or fixing issues

Desvantagens

The customer search system can be poor and not find customers.
Also our find location database isn't very good for when people are entering their address.

Resposta do ROLLER Software

Max, thanks so much for sharing your feedback. We love hearing that you and your team members are finding ROLLER fast and easy to use. Please submit or vote on any feature ideas you have through our public roadmap in the app: https://support.roller.software/hc/en-us/articles/360001227895-Submit-your-product-feedback

Aadil
Classificação geral
  • Setor: Entretenimento
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

All in one System for Entertainment industry

Avaliado em 03/07/2024

Overall the support is great and the updates to the features are taken care of. However, it would...

Overall the support is great and the updates to the features are taken care of. However, it would be great if minor customization can be accommodated depending on business requirements.

Vantagens

ROLLER app is very intuitive and easy to use and administer. Works really well as a SAAS product even at the Point of Sale. All areas such as F&B and waiver are well integrated to consider the app as an All in one solution.

Desvantagens

If there are multiple venues, it becomes a hassle to manage as they are independently managed and administered. HQ can solve the problem but can be an additional cost.

Resposta do ROLLER Software

Aadil, thank so much for leaving your review. We're thrilled to hear you find ROLLER intuitive and easy to use and are enjoying the all in one nature of the solution. I will pass on your feedback about the HQ functionality and in the meantime if you'd like to share any other feature requests, please be sure to post them in our product roadmap in the app. https://support.roller.software/hc/en-us/articles/360001227895-Submit-your-product-feedback

Jessie
Classificação geral
  • Setor: Entretenimento
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Jessie's review

Avaliado em 27/06/2024

Vantagens

Easy if use, setting up production and getting them online

Desvantagens

Implementing items not needed for our venue and some reporting features with the pay more get xyz

Resposta do ROLLER Software

Thanks so much for taking the time to leave your feedback Jessie. We're thrilled to hear you're finding the software easy to use! We're sorry to hear you implemented items you don't feel you need for your venue - please be sure to reach out to our support team if you need any help reconfiguring anything in your account.

Jayvin
Classificação geral
  • Setor: Entretenimento
  • Porte da empresa: 11–50 funcionários
  • Usado Semanal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Personal opinion about Roller

Avaliado em 27/06/2024

I have used roller for the past 3 years and it only took me a few minutes to understand the basics...

I have used roller for the past 3 years and it only took me a few minutes to understand the basics of it.
It is suitable for so many different things, and the simplicity makes sure that even the younger employees understand how to use it.

Vantagens

How easy it is to use roller, the interface is very easy to use which makes creating bookings and taking payments fairly simple.

Desvantagens

Since the last update it became a bit harder to use the calculator for counting cash

Resposta do ROLLER Software

Thanks so much for sharing your feedback Jayvin. We love to hear that you've found ROLLER easy to use and could pick it up so quickly! Please be sure to submit or vote on features in the product roadmap in the app so we know what's most important to you! https://support.roller.software/hc/en-us/articles/360001227895-Submit-your-product-feedback

Kim
Classificação geral
  • Setor: Instalações e serviços de lazer
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

GC Wake Park

Avaliado em 25/05/2021

Exceptional

Exceptional

Vantagens

Easy to use, POS user friendly and handles memberships well.

Desvantagens

not mobile friendly, some areas of memberships could be improved.

Lewis
Classificação geral
  • Setor: Ócio, viagens e turismo
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Great, customisable service that makes check-in easy

Avaliado em 30/01/2024

Vantagens

An easy-to-use service that is quick to learn and provides an easy experience for both customers and staff.

Desvantagens

Some features are not as customisable as I would like.

Resposta do ROLLER Software

Lewis, thanks so much for taking the time to leave your feedback about ROLLER. We're thrilled to hear you're finding the platform modern and easy to use! Please be sure to submit or vote on feature ideas in the product roadmap in the app so we know what's most important to you!

https://support.roller.software/hc/en-us/articles/360001227895-Submit-your-product-feedback

Wanwisa
Classificação geral
  • Setor: Entretenimento
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Bounceinc x Roller

Avaliado em 31/01/2024

Vantagens

The check in system that made us check in the customer easier

Desvantagens

sometimes the report was show inaccurate with the sale number and amount revenue.
The waiver search it need to put at least 6 digits to show the result option.

Resposta do ROLLER Software

Wanwisa, we really appreciate you taking the time to leave your feedback at ROLLER. We're thrilled to hear you're finding it easier to check in your customers. Please contact our support team - available 24/7 - if you're still having trouble with any of the reports.

https://support.roller.software/hc/en-us/articles/115001690793-Contacting-support-FAQs

Georgie
Classificação geral
  • Setor: Hotelaria
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

good ticketing system

Avaliado em 28/06/2024

Vantagens

Simple till system, easy to use - easy refund process too. Great for ticketing - generates a QR ticket to customers email, which can also be added to their wallet. Scan on arrival and it brings up all booking details to check them in.

Desvantagens

Not a report option to give a business what it needs in one. Have to use multiple reports to gather your weekly takings etc. Not the easiest of systems to set up. Over the phone payments not as simple.

Resposta do ROLLER Software

Georgie, thanks for taking the time to leave your feedback. We're thrilled to hear that you're finding the system easy to use and makes it easier to check in your customers! Please be sure to submit or vote on features in our product roadmap so we know what's most important to you: https://support.roller.software/hc/en-us/articles/360001227895-Submit-your-product-feedback

Joyce
Classificação geral
  • Setor: Alimentação e bebidas
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Easy to use

Avaliado em 30/01/2024

I use it every day for payments but also for reservations. It is easy to use

I use it every day for payments but also for reservations. It is easy to use

Vantagens

Easy to use for everybody. All of my employees like it

Desvantagens

Reports can be more specified by product

Resposta do ROLLER Software

Joyce, thanks so much for taking the time to leave your feedback about ROLLER. We're thrilled to hear you and your employees are finding the platform easy to use. Please reach out to our support team - available 24/7 - if you have any questions about reporting that we can help answer.

https://support.roller.software/hc/en-us/articles/115001690793-Contacting-support-FAQs

sue
Classificação geral
  • Setor: Instalações e serviços de lazer
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 0.0 /10

Lack of human contact

Avaliado em 05/03/2024

not at all good, I have spent two days trying to get some one to talk to- I am over ticking boxes...

not at all good, I have spent two days trying to get some one to talk to- I am over ticking boxes on subjects relevant to my questions

Vantagens

If I could speak to a consultant may be I could answer this question

Desvantagens

the fees and lack of contact with a human

Resposta do ROLLER Software

Sue, thank you for sharing your feedback. At ROLLER, we always strive to deliver the best possible service, and we regret that we fell short of your expectations. Your satisfaction is of the utmost importance to us; I've escalated your feedback to the account manager in your region who will be in touch with directly.

Lisa
Classificação geral
  • Setor: Entretenimento
  • Porte da empresa: 11–50 funcionários
  • Usado Semanal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

My review on Roller

Avaliado em 06/02/2024

Vantagens

Liked how easy it was to navigate through the different menus, and the extra functions for example making it easier to count cash .

Desvantagens

a venue manager menu for finding items. was very "messy" since navigating through it was a bit confusing. Learned it after a few tries

Resposta do ROLLER Software

Lisa, thanks so much for taking the time to leave your feedback. We're thrilled to hear you've found the platform easy to navigate with lots of extra functions. Please make sure to submit or vote on any feature requests in our product roadmap so we know what's most important to you: https://support.roller.software/hc/en-us/articles/360001227895-Submit-your-product-feedback

Chia
Classificação geral
  • Setor: Instalações e serviços de lazer
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

REVIEW FOR ROLLER

Avaliado em 11/05/2021

Having a system like Roller means we can staff more precisely which means we can avoid over-staffing...

Having a system like Roller means we can staff more precisely which means we can avoid over-staffing and save on wages which is the biggest outgoing in our business.

We also find the reporting system in Roller really helps us to identify our customer behaviour which means we can cater better for our customers’ needs.

We also love how easy Roller it is to integrate with our website. Customers have always given us very positive feedback on how easy it is to make an online booking with us.

Lastly, we love working with everyone at Roller. Our case manager, [SENSITIVE CONTENT HIDDEN], and his team has over-came many hurdles to answer our very specific requests for the new business and they have successfully built us all the product we demanded and we are just very grateful to be able to have support from such a talented team. It has been a long journey to get from zero to our current functioning platform. We are 100% satisfied with the guidance and support Roller has provided us.

Highly recommended!

Vantagens

How easy Roller is to manage, operate and use.

We have been with Roller in the past 4.5 years. 2 businesses later, we still believe that Roller is the most reliable online booking platform around.

Their very prompt and always reliable support team is a real assurance for us when we first started. We always know our enquiry will be answered and resolved quickly.

Roller’s user-friendliness platform as well as their team have also given us confident in taking on creating new products and setting up checkouts...etc on our own. We learn so much from Roller every day.

One really great thing about Roller is that it is constantly evolving and upgrading itself. The monthly news video is one of my favourites. It’s very exciting to learn about all the hew features regularly.

We honestly only have good things to say about Roller. It has been a breeze going onboard with Roller from Day 1 and we would highly recommend it to anyone.

Desvantagens

N/A. Roller has always been able to answer to our requests. If not, they will always provide alternative solutions.

Sarah
Classificação geral
  • Setor: Instalações e serviços de lazer
  • Porte da empresa: 201–500 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Roller was the right choice.

Avaliado em 11/06/2020

Overall I am happy with our move to Roller as the point of sale is much more user friendly. The...

Overall I am happy with our move to Roller as the point of sale is much more user friendly. The Venue Manager view is great for booking our larger groups and events. Being able to send groups their party invoice has allowed us to stop taking all payments over the phone, which has been a challenge for a very long time.

Vantagens

Roller's support team and knowledge based articles are the top feature. The ability to submit a request ticket and have feedback or a solution within a few days, if not hours is remarkable. Additionally, their knowledge base articles (help articles) are clear and concise - typically with videos to walk through instructions. Lastly, the ability to suggest a feature or idea and to be able to look at other updates they are working on, or even just thinking about doing, makes Roller's work very transparent.

Desvantagens

Changing from a company that we had used for 20 years was a little challenging as there were a few features we had grown custom to that Roller does not currently have available - creating your own pass background templates, adding money to guest accounts, running a credit card to hold a tab.

Myles
Classificação geral
  • Setor: Entretenimento
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Cant get better than this!

Avaliado em 02/11/2019

Marketing, streamlined Point of Sale, Waiver solutions, Memberships, Pass possibilities, simple...

Marketing, streamlined Point of Sale, Waiver solutions, Memberships, Pass possibilities, simple Reporting. You name it they've got it or plan on getting it. It has helped us turn over a new leaf in the past few months and we are excited about the future!

Vantagens

This software is VERY user friendly, it does more than any other platform on the market and they keep adding more features every quarter! We are excited to be using them and couldn't be happier with the experience we have had so far. Customer service is super friendly and go out of their way to try and find ways to make sure your experience is the best. They make note of anything you'd like to see and keep you posted on the new features they are looking to add. Staff love the system and it was easy for them to jump on board with understanding the system. We look forward to what they plan to develop next!!!

Desvantagens

Not much to complain about. If you have an issue the team finds ways to meet your expectations. Love the support teams and the implementation team leads they go above and BEYOND!

Emma
Classificação geral
  • Setor: Instalações e serviços de lazer
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Roller keeps us rolling!

Avaliado em 02/02/2021

Very good. Staff are helpful and the knowledge base excellent. With continued improvements the...

Very good. Staff are helpful and the knowledge base excellent. With continued improvements the platform continues to deliver.

Vantagens

The scheduling functions and CMS within the Roller software have dramatically improved the way our business interacts with customers. Scheduling gives us confidence to make adjustments quickly to react to customer demand and staffing restraints.

Desvantagens

We find reporting difficult. More education is required but this is difficult once the set up is complete.

Sean
Classificação geral
  • Setor: Instalações e serviços de lazer
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 0.0 /10

Redundant input and no customer service

Avaliado em 17/11/2022

None. Awful product

None. Awful product

Vantagens

Nothing. The onboarding process is extremely time consuming. Payment processing is a joke. Customer service is non existant

Desvantagens

Maybe if someone could return a phone call or email. Process payments in under 6-7 days. Not able to key in amounts into system.

Resposta do ROLLER Software

Thank you for leaving your feedback Sean. We strive incredibly hard at ROLLER to make every customer experience enjoyable and we're really sorry we've not been able to meet your expectations this time.

Please drop us a message directly and we'd love to resolve this as quickly as possible.

Alexis
Classificação geral
  • Setor: Instalações e serviços de lazer
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Trampoline Park in Alaska

Avaliado em 16/11/2022

Vantagens

The implementation team was great. Things did not go smoothly or very quickly on our end due to what felt like a neverending series of unfortunate events and your team was so patient and helpful. [SENSITIVE CONTENT] has been wonderful. So far most things seem to translate well from what we were using before this and we haven't had to make too many changes to our procedures.

Desvantagens

I think the event booking part is my least favorite so far but that is likely just because it's different than what we had before and I was extremely proficient with that software.

Resposta do ROLLER Software

We're really grateful and appreciate you taking the time to share your rating with us Alexis!

Angie
Classificação geral
  • Setor: Ócio, viagens e turismo
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Roller

Avaliado em 17/09/2021

Vantagens

Checkout Interface is neat and tidy with option to include visuals

Desvantagens

Restrictions on scheduling. Booking management limitations; cant see if tickets have been redeemed or not.

Steve
Classificação geral
  • Setor: Esportes
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Roller Software Review

Avaliado em 28/12/2018

Customer efficiency, customer shopping experience, customer satisfaction, business operating...

Customer efficiency, customer shopping experience, customer satisfaction, business operating improvements, booking accuracy, booking records.

Vantagens

It's ability to grow and it's use of customer experience and requirements to improve their software to meet it's clients needs, as opposed to other companies who would improve their system based solely on what they thought was best.

Desvantagens

Lack of reporting facilities. Overall summaries of trade, customer footfall, graphics etc would be very helpful, with Only fault on an otherwise fantastic system.