Avaliações do Braze

Braze

Plataforma de engajamento com o cliente

Classificação geral

4,8 /5
(127)
Relação qualidade/preço
4,6/5
Recursos
4,7/5
Praticidade
4,7/5
Suporte ao cliente
4,7/5

98%
dos usuários recomendam este app
Classificar por

127 avaliações

Kristijan
Classificação geral
  • Setor: Saúde, bem-estar e condicionamento físico
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

The Best Customer Engagement Platform for Mobile-First Businesses

Avaliado em 21/03/2023

User-friendly interface, lots of capabilities, always innovating and following the latest trends,...

User-friendly interface, lots of capabilities, always innovating and following the latest trends, amazing customer support, great educational materials and certifications programs, thriving user community, and much more!

Vantagens

Braze has all you need to run engage, retain, and convert your mobile app users - from detailed segmentation to running workflows and multivariate testing with multiple messages across Email, Push Notifications, In-App Messages, News Feed Cards, SMS, and more. It also has an amazing customer support team and a thriving user community on Slack which is active daily with helping each other with various use cases!

Desvantagens

The only drawback is the lack of detailed reporting in some areas like general Email statistics for which you would need to export your data to an external BI / Analytics solution in order to get in-depth reporting.

Irene
Classificação geral
  • Setor: Telecomunicações
  • Porte da empresa: 201–500 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Prestigious and tremendous Customer Engagement Tool.

Avaliado em 01/12/2023

Vantagens

It's easy identify,capture and retain customers with Braze.It helps me to send optimized emails to our customers.It is simple to interact with our customers thus increasing customer engagement.

Desvantagens

I lack anything that is detestable with Braze as it meets all my expectations and needs.

Bruno
Classificação geral
  • Setor: Serviços financeiros
  • Porte da empresa: 11–50 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 5.0 /10

Braze SDK not very easy

Avaliado em 12/03/2019

Nothing special

Nothing special

Vantagens

It has a bunch of features and does what it promises, it can relate users id, it manages the notification correctly and they are easy to implement.

Desvantagens

The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.

Sally
Classificação geral
  • Setor: Telecomunicações
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Powerful, data enabled multi channel platform

Avaliado em 29/08/2023

We are using CRM to retain customers on our wireless service using email and SMS messaging. WE...

We are using CRM to retain customers on our wireless service using email and SMS messaging. WE personalize communications based on profile attributes, lifecycle stage, and behaviors to maximize LTV. We're just getting started on the platform but it has just about all the important features I was expecting and then some.

Vantagens

Built in AB testing features; easy drag and drop template building with interchangeable content blocks; versatile segment builders; native integrations with data clouds; Journey builder does everything I need; reporting checks the box. Native SDK makes tracking user interactions across touch points (web, app) very easy to implement and maintain. Dynamic content syntax is quite intuitive and user-friendly for non-coders.

Desvantagens

The cost is something we will need to keep an eye on; I can definitely see how tracking a lot of engagement events in a growing customer base is going to spike costs and possibly exceed our contract. Onboarding happens with a third party vendor, who is not as proactive, knowledgable or committed to our success as they could be. (Had a better experience with onboarding at Iterable both times.) This is Also, when we got started, the ability to clone templates and content blocks between projects was not available but they just launched that new feature. I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable preview, the preview tool that's built in doesn't always show everyone and sometimes it doesn't show anyone at all due to the way it seems to sample from the list.

Blessing
Classificação geral
  • Setor: Logística e cadeia de fornecimento
  • Porte da empresa: 1.001–5.000 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

A Remarkable Platform for Strengthening Customer Relationships

Avaliado em 23/11/2023

Braze works smoothly in helping us retain customers, making every encounter great.

Braze works smoothly in helping us retain customers, making every encounter great.

Vantagens

I like how effective and accurate the features of Braze have been.
Moreover, I am impressed by the helpful support team of Braze.

Desvantagens

Since we deployed Braze, it has never failed us.

Carolyne
Classificação geral
  • Setor: Hotelaria
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

A prominent and prestigious Customer Engagement Platform.

Avaliado em 28/11/2023

Vantagens

I like how it's possible to generate potential leads and customers with Braze.It is easy to create and run marketing campaigns with Braze.It also enhance seamless customer engagement.

Desvantagens

I haven't encountered anything that is distasteful with Braze as it's always improving.

Avaliador Verificado
Classificação geral
  • Setor: Internet
  • Porte da empresa: 201–500 funcionários
  • Usado Diariamente durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Extremely powerful once you've got it well implemented

Avaliado em 13/12/2019

Make sure you've got the right technical resources dedicated to implementing then iterating/optimizi...

Make sure you've got the right technical resources dedicated to implementing then iterating/optimizing the implementation over time and you should be in good shape.

Vantagens

Braze is extremely powerful as an engagement/lifecycle marketing. The feature set is vast, and it's ability to run complex trigger based experiments across multiple channels is really something.

Desvantagens

Getting it implemented well can be tough. You need to have all of your events flowing through properly as well as make sure all the customers/users you want in there are there with the correct data. You don't want too much data or you'll hit your limits, and you don't want unneeded anonymous users or you'll be charged for those. Takes a while but once it's up and running smoothly it's beautiful

Emily
Classificação geral
  • Setor: Saúde, bem-estar e condicionamento físico
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Great product! Easy to use and continually making updates to make it better.

Avaliado em 21/03/2023

Great - honestly have loved it!

Great - honestly have loved it!

Vantagens

Easy to use - their UI is great and intuitive.

Desvantagens

Missing a couple little things that would make reporting and analytics a little easier.

Clarisse
Classificação geral
  • Setor: Mídia digital
  • Porte da empresa: 51–200 funcionários
  • Usado Semanal durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 7.0 /10

Useful for Newsletters

Avaliado em 18/10/2023

Vantagens

I think the newsletter template layout is very clear and user-friendly. It has lots of features but you don't feel overwhelmed by them every time you log on. Allows me to write newsletters quickly and efficiently without worrying about loads of set-up and formatting.

Desvantagens

It needs some form of automatic saving or in-template saving. You have to click out of the editor and then save separately to actually ensure your work isn't lost - really frustrating if you accidentally close the window for whatever reason! Would also love the option to "view in browser"

Virginie
Classificação geral
  • Setor: Entretenimento
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 6.0 /10

Good Tool but might not be the most marketeer friendly

Avaliado em 31/05/2023

Good for the needs, nice designs, relatively complete tool for messaging, although miss more...

Good for the needs, nice designs, relatively complete tool for messaging, although miss more complex data ingestion and usage might be very technical for more complicated usecaes

Vantagens

Support given by our account is pretty good and the deliverability expert service is very good.

Desvantagens

Not the most marketeer friendly to use when trying to achieve more complex automations. I also don't like very much the reporting on canvas.

Kally
Classificação geral
  • Setor: Hospitais e Saúde
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Has facilitated a successful implementation of a successful customer relationship strategy

Avaliado em 15/11/2023

Its beyond what I can refer as a success

Its beyond what I can refer as a success

Vantagens

We are able to send personalized messages to our customers based on their type of business, and preferences

Desvantagens

I am a happy user, Blaze keeps on adding powerful features to the product to support the business in its marketing efforts

Tiffany
Classificação geral
  • Setor: Veterinária
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

All Marketing Needs Met With Braze

Avaliado em 23/11/2023

Vantagens

I like the sales analytics features
It comes with great marketing features and capabilities including email marketing and automation

Desvantagens

This is one product that has exceeded our expectations - no cons to list.

Itay
Classificação geral
  • Setor: Serviços financeiros
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Great robust platform, easy to use, allows to scale, needs some more features to be perfect

Avaliado em 29/03/2023

As someone who hasn't worked with a customer engagement platform prior to Braze - it's amazing.

As someone who hasn't worked with a customer engagement platform prior to Braze - it's amazing.

Vantagens

Bottom line - allows agility, can do A LOT simply and quickly. Segmented, personalized, multi channel marketing campaigns that would otherwise take weeks with server resources and different channel platforms, can take minutes/hours to make in Braze, done independently by a marketeer/product manager, with relatively useful analytics.

Desvantagens

Missing functionalities that would - 1) fasten the use - copying materials between different campaigns or between different apps2) improve the segmentation abilities - mainly time based filters are missing3) strengthen showcasing to external stakeholders - campaign timelines, extract of all campaign assets/flow/conditions, in visually comprehendible structures

Avaliador Verificado
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 9.0 /10

Great tool for marketing messaging

Avaliado em 27/11/2019

Vantagens

I have had experience with this software when working on some marketing-related projects at my previous workplace. This software is highly functional, and provides with a variety of tools to build your consumer messaging strategy. It allows to target specific user groups, build one-time campaigns or ongoing canvases. I especially liked the built-in dashboards that allow to monitor the user conversions, analyze the campaign data and find out the winners for each campaign.
It also has a pretty comprehensive documentation and short courses and video materials that you can use to get a better understanding of its possibilities.

Desvantagens

I think everything is great and it served all the major needs of the marketing team that I worked with. One thing I would probably point out is that it is not a super-intuitive tool and if you are using this type of product for the first time you would probably need to take a look at the guides and documentation.

Lyn
Classificação geral
  • Setor: Hotelaria
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Topnotch email marketing and customer engagement platform.

Avaliado em 27/11/2023

Braze is a reliable lifecycle engagement tool that keeps our brand closer to our partners. It has...

Braze is a reliable lifecycle engagement tool that keeps our brand closer to our partners. It has been a reliable and effective tool and has friendly capabilities.

Vantagens

Braze is an amazing and superb email marketing and customer engagement platform that make it easy to monitor our marketing data. Has a great and friendly interface which is so intuitive and user friendly. It does not demand any training to use since it has a very friendly and straightforward design.

Desvantagens

I haven't had any flaw since i started using Braze. My overall experience with it has really been fantastic and i highly recommend it.

Tiwalola
Classificação geral
  • Setor: Gestão de investimentos
  • Porte da empresa: 201–500 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Elegant and superlative email marketing software.

Avaliado em 28/11/2023

I love how it enhances seamless engagement and interaction with our clients from anywhere anytime....

I love how it enhances seamless engagement and interaction with our clients from anywhere anytime. It is possible to capture and retain new customers and has a very dedicated customer support team.

Vantagens

It is very easy to create personalized marketing emails with Braze. The customer support team is of great help to us since we started using this tool. It also easily tracks and collects our sales and marketing data and it provides very high security for our sensitive information.

Desvantagens

We have had a very smooth and perfect moment with Braze. It is very easy to implement and navigate through.

Racheal
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 1.001–5.000 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Our World class Customer Engagement Tool.

Avaliado em 12/11/2023

It has helped us automate so much of our daily sales and marketing tasks.The interface is a great...

It has helped us automate so much of our daily sales and marketing tasks.The interface is a great one and so friendly to use.

Vantagens

We can simply send outbound marketing emails.
Its simple for us to track our sales and marketing activities.
They offer very good customer service support.
It has been easy to engage with our clients.

Desvantagens

It has given us a great and remarkable experience.

James
Classificação geral
  • Setor: Gestão de investimentos
  • Porte da empresa: 201–500 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

A formidable and resourceful Customer Engagement Platform.

Avaliado em 09/11/2023

Vantagens

I like this tool as it has an intuitive and user-friendly drag-and-drop interface.It is simple to build run successful and automated marketing campaigns with this tool.It is possible to capture,convert and retain more customers and leads with this tool.It is possible to interact and engage with our customers seamlessly in multiple communication channels using this tool.

Desvantagens

My experience while using Braze has been remarkable and good and I therefore lack anything that challenges me.

Daniel
Classificação geral
  • Setor: Serviços financeiros
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Braze review - Amazing experience, with more features to come hopefully

Avaliado em 28/03/2023

Vantagens

I love the cohesion between different marketing channels, the way that you can create an entire customer journey within the program and follow their actions throughout it all.

Desvantagens

Some features, like a dedicated preference center lack customizability thus making them useless in its current form. Additionally there are some functionality missing from the creation tools (drag & drop editor), which also does not enable the full potential of the channels that you are working with.

Kenneth
Classificação geral
  • Setor: Hotelaria
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

A spectafabulous and incredibilistic Customer Engagement Platform.

Avaliado em 16/11/2023

Blaze automates marketing activities thus boosting productivity.It also increases customer...

Blaze automates marketing activities thus boosting productivity.It also increases customer engagement.

Vantagens

It is simple to create,run and optimize cross-channel marketing campaigns with this tool.It is possible to build deep and long-term customer relationships and loyalty with Braze.It is simple to interact with our customers and brands seamlessly using Braze.

Desvantagens

It has an easy-to-follow and understand documentation and demos thus there is nothing that challenges me.

Saruni
Classificação geral
  • Setor: Agricultura
  • Porte da empresa: 501–1.000 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Brilliant and phenomenamazing Customer Engagement and Marketing Automation Platform.

Avaliado em 16/11/2023

Vantagens

Braze automates marketing operations more effectively.It makes to simple to send engaging messages and optimized emails to a target audience.It is simple to create and execute marketing campaigns with this tool.It also possible to build strong relationships with our customers using this tool.

Desvantagens

It caters all our organization needs in real-time thus there are no downsides to highlight.

Martin
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 501–1.000 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Braze For Super Email Marketing Experience

Avaliado em 18/11/2023

Ever since we welcomed Braze into our toolkit, we've unleashed the
power of automation to reach our...

Ever since we welcomed Braze into our toolkit, we've unleashed the
power of automation to reach our customers across an array of channels
we could only dream of before. Braze's magic wand?
Real-time data triggers and personalized messaging, that's been nothing short of a
game-changer.

In the era before Braze, delivering the top-notch experiences our
users truly deserved was a Herculean task. But now, it's a breeze!
With Braze, we're not just talking about communication; we're talking
about forging connections that matter. It's like the missing puzzle
piece that's transformed our customer engagement into a masterpiece.

Vantagens

Ever since we welcomed Braze into our toolkit, we've unleashed the
power of automation to reach our customers across an array of channels
we could only dream of before. Braze's magic wand?
Real-time data triggers and personalized messaging that's been nothing short of a
game-changer.

In the era before Braze, delivering the top-notch experiences our
users truly deserved was a Herculean task. But now, it's a breeze!
With Braze, we're not just talking about communication; we're talking
about forging connections that matter. It's like the missing puzzle
piece that's transformed our customer engagement into a masterpiece.

Desvantagens

One thing I don't like about Braze is that it doesn't have an
auto-save feature. Our team creates more than 20 emails each week, and
mistakes can happen. An auto-save feature would be really helpful
because it would save our work in case something unexpected happens,
like a browser issue. It could save us a lot of time if our work
doesn't get lost.

Miguel
Classificação geral
  • Setor: Varejistas
  • Porte da empresa: 501–1.000 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Braze for Email Marketing

Avaliado em 12/10/2023

My overall experience with Braze has been great. In less than a year that we have been using the...

My overall experience with Braze has been great. In less than a year that we have been using the platform, we have witnessed our feedback be implemented and have seen constant improvements to the platform. This speaks to how well Braze listens to user feedback, and in turn results in a great user experience. The platform is easy to use, provides us with all the tools we need, and has improved our quality of work immensely.

Vantagens

Braze's ease of use is by far the best feature of the platform. Having a team of multiple users, some of which have never used an email marketing platform before, it was vital to introduce a platform that was easy to pick up. Braze provides us with a very intuitive, user-friendly platform that we quickly found ourselves to be comfortable with.

Desvantagens

What I like least about Braze is the lack of an auto-save feature. Our team builds out over 20 emails a week, and errors are expected. This can be minimized with an auto-save feature that allows our work to be saved in case of any unexpected browser failures, for example. It would save users plenty of time in case of any loss of work.

Alternativas consideradas

Klaviyo e HubSpot CRM

Razões para escolher o Braze

We were looking for a platform that allowed our team increased customization, easier access to analytics, and not having to rely on coding experts to deploy our emails. The drag-and-drop system has been a dream come true for our team.
Emma
Classificação geral
  • Setor: Hospitais e Saúde
  • Porte da empresa: 10.000+ funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Braze is totally cool

Avaliado em 21/08/2023

Since using Braze, we've been able to automate our customer communications across a wide variety of...

Since using Braze, we've been able to automate our customer communications across a wide variety of previously unavailable channels. We were unable to provide our users with the kind of experience they deserve before introducing Braze's real-time data trigger and personalization of messaging.

Vantagens

When compared to similar products and businesses, Braze stands head and shoulders above the rest. Braze has a more robust collection of features and capabilities, and it is always being refined and updated. In addition to providing you with a powerful business tool, the organization provides you with a lot of information on how to utilize it effectively. We were able to get up to speed fast thanks to the assistance of their onboarding staff, and their customer service is excellent.

Desvantagens

It would be great if you could create campaigns in a test environment and have them sent straight to production. Similarly, I'd prefer an option in which clicking "done" saved an email as a draft without requiring a second click thereafter. Since there is an extra step involved, our designers often fail to save their work.

Tanya
Classificação geral
  • Setor: Aparelhos médicos
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Worth the floor pricing of €60k if you want advanced CRM

Avaliado em 15/04/2022

Extremely good tool for growth hacking

Extremely good tool for growth hacking

Vantagens

The tool is definitely for professionals who focus on Crm for growth. If you have a team focusing on continious optimisation, after learning if CRM works for you (which usually does) Braze is a great to.

Desvantagens

The tools requires learning features like connected content, good to know: liquid & html, for full potential basic tech knowledge of API, webhooks etc is helpful

Alternativas consideradas

HubSpot CRM

Razões para escolher o Braze

Features for automations

Razões para mudar para o Braze

Pricing to features analysis and ease of integration