Avaliações do Salesforce Marketing Cloud

processos de vendas bem eficientes. Funil muito bem desenhado e com oportunidades para alterações dependendo do processo/empresa.

Achei o CRM lento e alguns processos para agendamento de reunião não são automáticos.

Ele integra muito bem com redes e plataformas externas, agiliza o atendimento via WhatsApp, no trabalho pós venda

Acho o valor elevado quando se trata de empresas de pequeno porte, e o suporte ao cliente não é de qualidade, com respostas vagas e pouco interesse em de fato solucionar as duvidas e dificuldades do cliente.

Fácil de usar, fácil instalação, excelente meios para usar.

Custo benefício um pouco mais altos que o normal, mas em geral, é bom.

Tive que trabalhar na implantação do SalesForce no antiga empresa e achei todas as sua propriedades impressionantes, estavamos migrando de outro sistema para este, e me parecia uma evolução de 100 anos!

No começo parece que deixa a desejar por ser um pouco complexo de mexer, mas só aparente mesmo por que depois você começar a engrenhar e pegar o jeito e como esse sistema veio para revolucionar.

This software makes it easy to build professional looking emails that add all the information you need with drag and drop

IT is sometimes hard to organize and sort files

Salesforce Marketing Cloud integrates seamlessly with Salesforce CRM, providing a comprehensive view of customer interactions across multiple channels and offers advanced segmentation and personalization capabilities, allowing businesses to deliver targeted and relevant content to their customers it also provides a comprehensive platform for multi-channel marketing automation, including email, mobile, social media, and web.

Can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses, it may have limited integrations with other tools.

What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it is a system that stores and compiles information to better reach customers and maintain more direct with them

I have no criticism or anything negative to contribute because for the functions it has it is one of the most efficient in this type of industry, it is also quite easy to understand and add to business tools

It aids in the automation of all marketing processes across all channels such as email, web, and mobile. It's analytics and reporting capabilities allow you to measure and optimize the performance of campaigns and ads, resulting in lower marketing costs.

When you send a test email to get a sneak peak as a recipient, it takes a long time to be delivered to your inbox, which is inconvenient. Furthermore, SFDC has a diverse product portfolio, even within each of their services. As a result, before using the tool to it's full potential, some training is required.

I like how the platform is user-friendly because it uses multiple databases to categories contacts more effectively, making it easy to access all contact information.

Although it is more expensive, onboarding the entire team is a significant cost for us. Aside from that, everything appears to be excellent, and it is the best product on the market.

Integration with SF is fluid and smooth. It is possible to have intelligent and personalized automations.

It's not easy and intuitive to use. It requires experience, training, and even certification.

The software offers me efficient and sustainable management with my clients

Sometimes difficult to use on the browser of some of my phones

I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track email campaigns.Mobile Marketing: enables businesses to create and send SMS and push notifications to customers.Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers.Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display networks.So in a nutshell it has all the bells and whistles, i need for my business.

For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have. Complexity: Salesforce Marketing Cloud is a sophisticated platform that can be challenging to set up and configure, especially for businesses without prior marketing automation experience.Price: Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses. The cost of the platform can increase rapidly as businesses scale up their marketing activities.Technical Skills: i personally believe to take full advantage of Salesforce Marketing Cloud's capabilities, businesses need to have skilled developers and technical personnel who can customize the platform and integrate it with other systems.User Interface: Some members have found the user interface of Salesforce Marketing Cloud to be outdated and less intuitive compared to other modern marketing automation platforms.Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team.Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms.It's worth noting that our criticisms are not universal, and many businesses have found Salesforce Marketing Cloud to be an effective and valuable platform for their marketing activities.

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

The drag-and-drop interface of Salesforce Marketing Cloud makes it simple to create emails. This simplifies the process of adding new designs to my email. Furthermore, the ability to change individual content blocks is useful because it means that if I make a mistake, it will not affect the entire email.

Although the platform is quite expensive, I do not believe my company is adequately compensated for it. Customer service has been at best mediocre. We've had a number of issues that have taken a long time to resolve, leaving me and my coworkers frustrated and unable to assist.

I like nothing other than the fact that I now know how to use Salesforce Marketing Cloud, which apparently is a great accomplishment. I'd personally rather use ANY other ESP.

The UX is absolutely terrible. Can't make segments easily, everything is so unbearably slow. I cannot believe SFMC is so "talked about" in the industry. It's awful.