Avaliações do Brandwatch

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234 avaliações

- Setor: Internet
- Porte da empresa: 2–10 funcionários
- Usado Diariamente durante Avaliação gratuita
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Fonte da avaliação
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- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 8.0 /10
The must-have tool for modern brands
Avaliado em 15/07/2023
It is extremely positive. From the moment I started using the platform, I was impressed by its...
It is extremely positive. From the moment I started using the platform, I was impressed by its power and ability to provide valuable information about my brand and consumer perception, I really liked it.
Vantagens
I love his ability to give me a complete and detailed view of my brand perception online. Thanks to its driven sentiment analysis, I was able to understand consumer opinions and reactions deeply and accurately. Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and effective action.
Desvantagens
Well, since the platform offers a large amount of data and analysis, it took me some time to familiarize myself with all the functionalities and get the most out of it.
- Setor: Publicidade e marketing
- Porte da empresa: 51–200 funcionários
- Usado Semanal durante Mais de dois anos
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
market leader and first mover since 1999
Avaliado em 24/09/2021
always available to solve issue or arrange product training.
always available to solve issue or arrange product training.
Vantagens
100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need
Desvantagens
to leverage it at fool capacity it require some serious skills in query wirting
- Setor: Música
- Porte da empresa: 501–1.000 funcionários
- Usado Diariamente durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 2.0 /10
it often does not work
Avaliado em 23/11/2020
basically the idea behind falcon is a good one, all the functions make sense and give you the...
basically the idea behind falcon is a good one, all the functions make sense and give you the possibility to run marketing campaigns more easily, especially if you have multiple channels!
the problem with the whole thing is that falcon does not run smoothly. super often i have to spend hours!!!! to upload a video or image in the "create a post". sometimes it takes hours to load and then tells me that it doesn't work!
i also often get error codes when posting, e.g. that something did not work and the post could not be planned - but when i go to the calendar the post is there. vice versa it is also the case that i often get gesgat it's all okay the mail was scheduled - and i receive an email from falcon that the mail could not be posted. this makes the work with falcon super unreliable and i have no good feeling to rely only on this software
Vantagens
good idea
many possibilities
option to operate many channels simultaneously
easy way to share accounts within a company
the use of different platforms (FB, Instagram, etc.)
the possibility to interact with the users (to react to posts, to link comments,..)
Desvantagens
very poor reliability !!!
page sometimes (very often) uploads the media very slowly or not at all
left integration difficult
communication with users is difficult - you cannot post or comment on GIF's or images/videos, and instagram does not allow you to interact at all
- Setor: Publicidade e marketing
- Porte da empresa: 2–10 funcionários
- Usado Diariamente durante 1 a 5 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 8.0 /10
How Falcon made my day to day life easier
Avaliado em 13/03/2020
Overall experience is very positive. Like mentioned above, I really like the Publishing tool....
Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.
Vantagens
The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.
Desvantagens
I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads.
Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).
Alternativas consideradas
HubSpot Marketing HubRazões para escolher o Brandwatch
Sprout made engaging very difficult. The listening tool on Falcon is a BIG bonus. Another thing that Falcon offered that Sprout didn't was the approval option which makes it possible to do content planning directly on the platform.Software anterior
Sprout SocialRazões para mudar para o Brandwatch
- Listening- Setor: Publicidade e marketing
- Porte da empresa: 11–50 funcionários
- Usado Diariamente durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 7.0 /10
Great product with lots of features but be prepared to pay!
Avaliado em 23/03/2020
Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been...
Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.
Vantagens
Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.
Desvantagens
Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.
Software anterior
BufferRazões para mudar para o Brandwatch
Number of features and ability to have multiple team members/accounts with various levels of accessibility.- Setor: Contabilidade
- Porte da empresa: 1.001–5.000 funcionários
- Usado Diariamente durante Mais de um ano
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Fonte da avaliação
Classificação geral
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 8.0 /10
Falcon Review
Avaliado em 18/03/2020
Getting other teams to schedule has cut down my tasks in some ways, making people more responsible...
Getting other teams to schedule has cut down my tasks in some ways, making people more responsible for their own projects and providing training for them so they've learned a new skill.
Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.
Vantagens
The calendar overview
Scheduling quite easily
Being able to leave notes
Having a team system
Desvantagens
The approval system and the access that different user roles have.
Preview mode not always being accurate.
Not being able to do things like tagging on pics for Twitter or needing an app to schedule certain posts on Instagram.
Falcon not being able to collate all data from all channels for stats (but i know that's due to the channel permissions and not Falcon)
Falcon sometimes refreshing and not saving posts, taking ages to load images.
Channels being disconnected (again not entirely Falcons fault)
- Setor: Gestão de organizações sem fins lucrativos
- Porte da empresa: 501–1.000 funcionários
- Usado Diariamente durante Mais de um ano
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 9.0 /10
Falcon review
Avaliado em 13/03/2020
User friendly, amazing support team and account managers!
User friendly, amazing support team and account managers!
Vantagens
For us the scheduling tool is most useful. Falcon is very user-friendly. Once implemented we we're able to roll it out to stakeholders with ease.
Desvantagens
When we first started using Falcon we felt that we couldn't use it to the fullest due to API restrictions. Since raising our issues with Falcon their development team have now almost resolved all of the issues. I do feel that the listening tool could be better. We run yearly influencer rankings and need to pull historical data but Falcon only allows you to pull 30 days of historical data when setting up a new listening stream.
Alternativas consideradas
Sprout SocialRazões para escolher o Brandwatch
Needed more features for our social media intelligence tool.Software anterior
HootsuiteRazões para mudar para o Brandwatch
It was recommended.- Setor: Alimentação e bebidas
- Porte da empresa: 51–200 funcionários
- Usado Diariamente durante Mais de um ano
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 9.0 /10
Would Highly Recommend
Avaliado em 13/03/2020
My overall experience with Falcon. io has been very positive. I just wish I had more time to use...
My overall experience with Falcon. io has been very positive. I just wish I had more time to use it to its full potential!
Vantagens
It allows one person to manage over 10 different social channels with varying levels of involvement. The reporting function is very user-friendly. Customer service is easy to access through the help feature if you ever run into issues.
Desvantagens
Cost. Considering all the free open-source software available, I think the cost would limit the types of businesses that could afford this tool.
- Setor: Atacadistas
- Porte da empresa: 1.001–5.000 funcionários
- Usado Diariamente durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 9.0 /10
Efficient social media management tool
Avaliado em 30/03/2020
Vantagens
We regulalrly use the content pool and calendar functionalities within the publish area. This has helped us a lot in collaborating with different countries in our company when it comes to sharing content and ideas.
Desvantagens
We are current waiting for some improvements in the "measure" area. There are currently some features missing like exporting metrics/Dashboards and also some data for particular channels.
Razões para escolher o Brandwatch
We were looking for a solution that better helps us with international collaborationRazões para mudar para o Brandwatch
We have received best overall combination in terms of functionality, service and price.- Setor: Educação superior
- Porte da empresa: 501–1.000 funcionários
- Usado Semanal durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 7.0 /10
Audience Engagement
Avaliado em 17/11/2020
Helps greatly with increasing overall audience engagement
Helps greatly with increasing overall audience engagement
Vantagens
Workflow management automations are great.
Desvantagens
Ability to schedule to multiple platforms simultaneously
- Setor: Construção
- Porte da empresa: 5.001–10.000 funcionários
- Usado Semanal durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 8.0 /10
You can't go wrong with Falcon
Avaliado em 11/01/2022
Vantagens
The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too!
Desvantagens
The reporting system isn't the best. There are a lot of glitches and it's hard to manipulate the numbers the way you want, but you can get the basics.
- Setor: Publicidade e marketing
- Porte da empresa: 11–50 funcionários
- Usado Diariamente durante Mais de um ano
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 7.0 /10
Falcon.io makes it easy
Avaliado em 27/03/2020
It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is...
It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless.
Vantagens
Very easy to use and the data collection is brilliant. Customer support is out of this world.
Desvantagens
Lack for social listening analytics. In this sense it feels a bit light-weight. Twitter content performance data is limited. Boolean search queries are too limited for complex search queries.

- Setor: Software
- Porte da empresa: 2–10 funcionários
- Usado Semanal durante Avaliação gratuita
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 9.0 /10
The best social media management tool.
Avaliado em 20/08/2023
The platform is well organized and gives me easy access to all the necessary features and tools.
The platform is well organized and gives me easy access to all the necessary features and tools.
Vantagens
I like it because I can track and analyze everything and see the trends in real time and better understand the opinions and comments of my customers.
Desvantagens
Well it would be great if the speed and efficiency of data processing could be improved to further streamline the workflow.

- Setor: Internet
- Porte da empresa: 2–10 funcionários
- Usado Semanal durante Avaliação gratuita
-
Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 9.0 /10
My essential tool to manage and connect with my online community
Avaliado em 18/07/2023
This platform has given me a lot of data about my brand and my social media presence. With its...
This platform has given me a lot of data about my brand and my social media presence. With its ability to analyze and monitor large volumes of information in real time, I have been able to get a comprehensive view of my audience and market trends.
Vantagens
What I liked the most is its ability to gather and analyze large amounts of social media data quickly and efficiently.
Desvantagens
The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets.
- Setor: Varejistas
- Porte da empresa: 11–50 funcionários
- Usado Diariamente durante Avaliação gratuita
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 7.0 /10
Brandwatch helped us scale and reach new audiences
Avaliado em 24/02/2023
really good
really good
Vantagens
the UI is amazing. such amazing feautres. allows us to do a lot more with our socials
Desvantagens
integrations with CRM like Hubspot is not there, otherwise really good.
- Setor: Publicidade e marketing
- Porte da empresa: 2–10 funcionários
- Usado Diariamente durante Mais de dois anos
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 8.0 /10
Must-Have for a Busy Agency
Avaliado em 10/08/2021
Overall I love it for scheduling, analytics, and engagement management. I have noticed a few bugs...
Overall I love it for scheduling, analytics, and engagement management. I have noticed a few bugs with it not working certain days or posts not able to go through. But for the most part, with how much I use it, I've had minimal issues, and I would recommend this for any agency or social media marketer that is juggling a lot of clients.
Vantagens
This platform cuts out hours of time scheduling & customizing posts for multiple social media platforms. It's also a great tool for managing comments/messages for multiple clients in one easy, organized location.
Desvantagens
FB Business Suite now allows you to schedule IG & FB stories, while Falcon still doesn't have that feature. Also we paid for the Advertising feature which allows you to set up FB ads directly through the platform, however I have found that I still end up using FB Ads Manager to maintain my advertising. I was excited about the idea of being able to do everything in one spot initially but the advertising feature is not easy to use, although I'm sure a lot of that has to do with what the FB API allows for third-party apps, and you can't easily set up different types of ads & optimization, so you end up having to move to FB Ads Manager anyway to do anything that isn't a basic "boost."

- Setor: Publicidade e marketing
- Porte da empresa: 2–10 funcionários
- Usado Diariamente durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 9.0 /10
Best in class software, easy to use, and feature-rich
Avaliado em 27/04/2019
We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients...
We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.
Vantagens
First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started.
While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options.
Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments.
The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.
Desvantagens
The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.
- Setor: Publicidade e marketing
- Porte da empresa: 51–200 funcionários
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
Brandwatch is a bad deal
Avaliado em 05/05/2016
We've signed into a Brandwatch contract for two years now and I've seen a continual decline in...
We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.
Vantagens
In-depth analytics and word cloud features are neat.
Desvantagens
Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.
Resposta do Brandwatch
Hi Hannah,
Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap.
I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps!
Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly.
Jasmine, Brandwatch

- Setor: Gestão da educação
- Porte da empresa: 51–200 funcionários
- Usado Diariamente durante Mais de um ano
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
A Porsche for your social media team
Avaliado em 23/06/2016
What I like about Falcon is that it is well-rounded: there's a tab for listening, a very user-friend...
What I like about Falcon is that it is well-rounded: there's a tab for listening, a very user-friendly scheduling tool for posting across channels, it implements campaign tracking, there are easy permission features. I'm looking forward to integrating Salesforce into the platform, so we have a solid idea of everyone we're interacting with across social media. Also, they have a very personable, fast customer support team.
Vantagens
Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org.
Desvantagens
Falcon is not as in-depth on social media analytics. I have to 'go native' to get half the metrics needed.
- Setor: Educação superior
- Porte da empresa: 51–200 funcionários
- Usado Semanal durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 3.0 /10
Tons of Analytics but clunky posting makes this platform useful, but not what we hoped
Avaliado em 17/11/2020
Overall, Falcon has been useful for measuring content performance, but has been disappointing in...
Overall, Falcon has been useful for measuring content performance, but has been disappointing in its ability to streamline work. In almost every use case we've had, the promise of full automation in scheduling posts is not quite met because of some limitation or another. In practice, Falcon is approaching abandonware status within our organization because utilization is so low - team members opting to post content directly on our platforms rather than be slowed down by Falcon.
Vantagens
We appreciate the amount of analytics data that is available inside of Falcon across our channels, as well as the ability to schedule posts across platforms well in advance.
Desvantagens
There are strange limitations and inconsistent behavior using the publish module of Falcon. Our content strategy is video-heavy, and we were disappointed to learn that Falcon was incapable of publishing posts with higher than 1080p video (and even 1080p was not officially supported - we were told to use 720p video) as well as other format and quality limitations that the content platforms themselves (Facebook, Linkedin, etc.) do not restrict. So we found ourselves wondering why we were paying for a service that allowed us to do less than what can be done for free directly on those platforms.
Alternativas consideradas
Hootsuite- Setor: Gestão de organizações sem fins lucrativos
- Porte da empresa: 201–500 funcionários
- Usado Diariamente durante Mais de um ano
-
Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 9.0 /10
A Solid Platform for Managing Social Media
Avaliado em 02/11/2018
Good organization that has built their platform organically rather than acquired and merged their...
Good organization that has built their platform organically rather than acquired and merged their way to increased capabilities.
Vantagens
Platform is easy to learn and use with intuitive capabilities. Calendar feature works very well in centralizing all postings. Building content and approvals process super simple. Growing data capability. Adding new features at a regular clip and support is solid. Pricing is reasonable
Desvantagens
Want the platform to go deeper in the listening capability. But they are making progress
- Setor: Serviços e tecnologia da informação
- Porte da empresa: 2–10 funcionários
- Usado Semanal durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Praticidade
- Probabilidade de recomendação 7.0 /10
Falcon.io Review
Avaliado em 11/06/2022
Vantagens
Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature.
Desvantagens
There is no feature that I dislike the most. The fact that it is both convenient and inexpensive makes the application stand out in its field.
- Setor: Fabricação de alimentos
- Porte da empresa: 1.001–5.000 funcionários
- Usado Diariamente durante Mais de um ano
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 8.0 /10
Lovely tool
Avaliado em 18/11/2020
I would describe myself as a satisfied user, who is still learning.
I would describe myself as a satisfied user, who is still learning.
Vantagens
I like the fact that I can collect all our social media doings in one hub, and feel that thou I have been using Falcon.io for a while there is always some untapped potential, waiting to be realized. The dialogue with the company also seems to have the customers best at heart, and staying in tune is really easy. The inspirational sessions set up by Falcon.io providing inspiration from across the globe is a big plus.
Desvantagens
We have some challenges with multilingual posts, and every now and then there are some small kinks in the interface that usually get ironed out pretty fast.
- Setor: Bens de consumo
- Porte da empresa: 51–200 funcionários
- Usado Diariamente durante Mais de um ano
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 6.0 /10
Good tool with many features
Avaliado em 18/11/2020
It's a good tool but it could definitely be improved.
It's a good tool but it could definitely be improved.
Vantagens
The best thing about Falcon is how easy it is to schedule content.
Desvantagens
It is very complex to use and requires a lot of time to really understand all its features. I think it can be a very good resource for market research and understanding your own community better, but it often fails to deliver on daily tools (like not being able to directly post carousels or videos properly), or setting up reports that include an engagement rate for the account or post. Many things still have to be done manually or using other platforms.
The community management tool is pretty useless.
- Setor: Relações governamentais
- Porte da empresa: 1.001–5.000 funcionários
- Usado Diariamente durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 4.0 /10
Some great features
Avaliado em 23/03/2020
It is a great product that allows us to Monitor and Engage better than we did previously.
It is a great product that allows us to Monitor and Engage better than we did previously.
Vantagens
Engage function is really great. The scheduling function is great for Twitter, Facebook, the new Share function is great for sharing drafts with people not on the platform - can you add the share function to every draft page so you don't have to add Labels to get the right content?
Desvantagens
1. You can't boost from the page. This means that any post you are putting money behind, you have to use creator studio for.
2. Multiple photos to Instagram. Again, need to deflect to Creator Studio for this.
3. I feel the Calendar functions could be better so that you can use it more in planning.