Brandwatch

4,2 (234)
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Inteligência social empresarial

Classificação geral

4,2 /5
(234)
Relação qualidade/preço
3,8/5
Recursos
3,9/5
Praticidade
4,2/5
Suporte ao cliente
4,5/5

85%
dos usuários recomendam este app
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234 avaliações

Jose
Jose
Classificação geral
  • Setor: Internet
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante Avaliação gratuita
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

The must-have tool for modern brands

Avaliado em 15/07/2023

It is extremely positive. From the moment I started using the platform, I was impressed by its...

It is extremely positive. From the moment I started using the platform, I was impressed by its power and ability to provide valuable information about my brand and consumer perception, I really liked it.

Vantagens

I love his ability to give me a complete and detailed view of my brand perception online. Thanks to its driven sentiment analysis, I was able to understand consumer opinions and reactions deeply and accurately. Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and effective action.

Desvantagens

Well, since the platform offers a large amount of data and analysis, it took me some time to familiarize myself with all the functionalities and get the most out of it.

Michele
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 51–200 funcionários
  • Usado Semanal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

market leader and first mover since 1999

Avaliado em 24/09/2021

always available to solve issue or arrange product training.

always available to solve issue or arrange product training.

Vantagens

100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need

Desvantagens

to leverage it at fool capacity it require some serious skills in query wirting

nina
Classificação geral
  • Setor: Música
  • Porte da empresa: 501–1.000 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 2.0 /10

it often does not work

Avaliado em 23/11/2020

basically the idea behind falcon is a good one, all the functions make sense and give you the...

basically the idea behind falcon is a good one, all the functions make sense and give you the possibility to run marketing campaigns more easily, especially if you have multiple channels!
the problem with the whole thing is that falcon does not run smoothly. super often i have to spend hours!!!! to upload a video or image in the "create a post". sometimes it takes hours to load and then tells me that it doesn't work!
i also often get error codes when posting, e.g. that something did not work and the post could not be planned - but when i go to the calendar the post is there. vice versa it is also the case that i often get gesgat it's all okay the mail was scheduled - and i receive an email from falcon that the mail could not be posted. this makes the work with falcon super unreliable and i have no good feeling to rely only on this software

Vantagens

good idea
many possibilities
option to operate many channels simultaneously
easy way to share accounts within a company
the use of different platforms (FB, Instagram, etc.)
the possibility to interact with the users (to react to posts, to link comments,..)

Desvantagens

very poor reliability !!!
page sometimes (very often) uploads the media very slowly or not at all
left integration difficult
communication with users is difficult - you cannot post or comment on GIF's or images/videos, and instagram does not allow you to interact at all

Rynie
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

How Falcon made my day to day life easier

Avaliado em 13/03/2020

Overall experience is very positive. Like mentioned above, I really like the Publishing tool....

Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.

Vantagens

The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.

Desvantagens

I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads.

Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).

Alternativas consideradas

HubSpot Marketing Hub

Razões para escolher o Brandwatch

Sprout made engaging very difficult. The listening tool on Falcon is a BIG bonus. Another thing that Falcon offered that Sprout didn't was the approval option which makes it possible to do content planning directly on the platform.

Software anterior

Sprout Social

Razões para mudar para o Brandwatch

- Listening
Roderick
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Great product with lots of features but be prepared to pay!

Avaliado em 23/03/2020

Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been...

Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

Vantagens

Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

Desvantagens

Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

Alternativas consideradas

Agorapulse e Hootsuite

Software anterior

Buffer

Razões para mudar para o Brandwatch

Number of features and ability to have multiple team members/accounts with various levels of accessibility.
Cindy
Classificação geral
  • Setor: Contabilidade
  • Porte da empresa: 1.001–5.000 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Falcon Review

Avaliado em 18/03/2020

Getting other teams to schedule has cut down my tasks in some ways, making people more responsible...

Getting other teams to schedule has cut down my tasks in some ways, making people more responsible for their own projects and providing training for them so they've learned a new skill.
Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.

Vantagens

The calendar overview
Scheduling quite easily
Being able to leave notes
Having a team system

Desvantagens

The approval system and the access that different user roles have.
Preview mode not always being accurate.
Not being able to do things like tagging on pics for Twitter or needing an app to schedule certain posts on Instagram.
Falcon not being able to collate all data from all channels for stats (but i know that's due to the channel permissions and not Falcon)
Falcon sometimes refreshing and not saving posts, taking ages to load images.
Channels being disconnected (again not entirely Falcons fault)

Sabina
Classificação geral
  • Setor: Gestão de organizações sem fins lucrativos
  • Porte da empresa: 501–1.000 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Falcon review

Avaliado em 13/03/2020

User friendly, amazing support team and account managers!

User friendly, amazing support team and account managers!

Vantagens

For us the scheduling tool is most useful. Falcon is very user-friendly. Once implemented we we're able to roll it out to stakeholders with ease.

Desvantagens

When we first started using Falcon we felt that we couldn't use it to the fullest due to API restrictions. Since raising our issues with Falcon their development team have now almost resolved all of the issues. I do feel that the listening tool could be better. We run yearly influencer rankings and need to pull historical data but Falcon only allows you to pull 30 days of historical data when setting up a new listening stream.

Alternativas consideradas

Sprout Social

Razões para escolher o Brandwatch

Needed more features for our social media intelligence tool.

Software anterior

Hootsuite

Razões para mudar para o Brandwatch

It was recommended.
Julia
Classificação geral
  • Setor: Alimentação e bebidas
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Would Highly Recommend

Avaliado em 13/03/2020

My overall experience with Falcon. io has been very positive. I just wish I had more time to use...

My overall experience with Falcon. io has been very positive. I just wish I had more time to use it to its full potential!

Vantagens

It allows one person to manage over 10 different social channels with varying levels of involvement. The reporting function is very user-friendly. Customer service is easy to access through the help feature if you ever run into issues.

Desvantagens

Cost. Considering all the free open-source software available, I think the cost would limit the types of businesses that could afford this tool.

Janina
Classificação geral
  • Setor: Atacadistas
  • Porte da empresa: 1.001–5.000 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Efficient social media management tool

Avaliado em 30/03/2020

Vantagens

We regulalrly use the content pool and calendar functionalities within the publish area. This has helped us a lot in collaborating with different countries in our company when it comes to sharing content and ideas.

Desvantagens

We are current waiting for some improvements in the "measure" area. There are currently some features missing like exporting metrics/Dashboards and also some data for particular channels.

Alternativas consideradas

Salesforce Marketing Cloud, facelift e Hootsuite

Razões para escolher o Brandwatch

We were looking for a solution that better helps us with international collaboration

Razões para mudar para o Brandwatch

We have received best overall combination in terms of functionality, service and price.
Avaliador Verificado
Classificação geral
  • Setor: Educação superior
  • Porte da empresa: 501–1.000 funcionários
  • Usado Semanal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Audience Engagement

Avaliado em 17/11/2020

Helps greatly with increasing overall audience engagement

Helps greatly with increasing overall audience engagement

Vantagens

Workflow management automations are great.

Desvantagens

Ability to schedule to multiple platforms simultaneously

Hannah
Classificação geral
  • Setor: Construção
  • Porte da empresa: 5.001–10.000 funcionários
  • Usado Semanal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

You can't go wrong with Falcon

Avaliado em 11/01/2022

Vantagens

The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too!

Desvantagens

The reporting system isn't the best. There are a lot of glitches and it's hard to manipulate the numbers the way you want, but you can get the basics.

Vinko
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Falcon.io makes it easy

Avaliado em 27/03/2020

It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is...

It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless.

Vantagens

Very easy to use and the data collection is brilliant. Customer support is out of this world.

Desvantagens

Lack for social listening analytics. In this sense it feels a bit light-weight. Twitter content performance data is limited. Boolean search queries are too limited for complex search queries.

Ronald Abilmar
Ronald Abilmar
Classificação geral
  • Setor: Software
  • Porte da empresa: 2–10 funcionários
  • Usado Semanal durante Avaliação gratuita
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

The best social media management tool.

Avaliado em 20/08/2023

The platform is well organized and gives me easy access to all the necessary features and tools.

The platform is well organized and gives me easy access to all the necessary features and tools.

Vantagens

I like it because I can track and analyze everything and see the trends in real time and better understand the opinions and comments of my customers.

Desvantagens

Well it would be great if the speed and efficiency of data processing could be improved to further streamline the workflow.

Marina
Marina
Classificação geral
  • Setor: Internet
  • Porte da empresa: 2–10 funcionários
  • Usado Semanal durante Avaliação gratuita
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

My essential tool to manage and connect with my online community

Avaliado em 18/07/2023

This platform has given me a lot of data about my brand and my social media presence. With its...

This platform has given me a lot of data about my brand and my social media presence. With its ability to analyze and monitor large volumes of information in real time, I have been able to get a comprehensive view of my audience and market trends.

Vantagens

What I liked the most is its ability to gather and analyze large amounts of social media data quickly and efficiently.

Desvantagens

The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets.

Liam
Classificação geral
  • Setor: Varejistas
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante Avaliação gratuita
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Brandwatch helped us scale and reach new audiences

Avaliado em 24/02/2023

really good

really good

Vantagens

the UI is amazing. such amazing feautres. allows us to do a lot more with our socials

Desvantagens

integrations with CRM like Hubspot is not there, otherwise really good.

Alicia
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Must-Have for a Busy Agency

Avaliado em 10/08/2021

Overall I love it for scheduling, analytics, and engagement management. I have noticed a few bugs...

Overall I love it for scheduling, analytics, and engagement management. I have noticed a few bugs with it not working certain days or posts not able to go through. But for the most part, with how much I use it, I've had minimal issues, and I would recommend this for any agency or social media marketer that is juggling a lot of clients.

Vantagens

This platform cuts out hours of time scheduling & customizing posts for multiple social media platforms. It's also a great tool for managing comments/messages for multiple clients in one easy, organized location.

Desvantagens

FB Business Suite now allows you to schedule IG & FB stories, while Falcon still doesn't have that feature. Also we paid for the Advertising feature which allows you to set up FB ads directly through the platform, however I have found that I still end up using FB Ads Manager to maintain my advertising. I was excited about the idea of being able to do everything in one spot initially but the advertising feature is not easy to use, although I'm sure a lot of that has to do with what the FB API allows for third-party apps, and you can't easily set up different types of ads & optimization, so you end up having to move to FB Ads Manager anyway to do anything that isn't a basic "boost."

Michael
Michael
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Best in class software, easy to use, and feature-rich

Avaliado em 27/04/2019

We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients...

We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.

Vantagens

First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started.

While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options.

Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments.

The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.

Desvantagens

The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.

Hannah
Hannah
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 51–200 funcionários
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente

Brandwatch is a bad deal

Avaliado em 05/05/2016

We've signed into a Brandwatch contract for two years now and I've seen a continual decline in...

We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.

Vantagens

In-depth analytics and word cloud features are neat.

Desvantagens

Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.

Resposta do Brandwatch

Hi Hannah,

Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap.

I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps!

Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly.

Jasmine, Brandwatch

Caroline
Caroline
Classificação geral
  • Setor: Gestão da educação
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

A Porsche for your social media team

Avaliado em 23/06/2016

What I like about Falcon is that it is well-rounded: there's a tab for listening, a very user-friend...

What I like about Falcon is that it is well-rounded: there's a tab for listening, a very user-friendly scheduling tool for posting across channels, it implements campaign tracking, there are easy permission features. I'm looking forward to integrating Salesforce into the platform, so we have a solid idea of everyone we're interacting with across social media. Also, they have a very personable, fast customer support team.

Vantagens

Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org.

Desvantagens

Falcon is not as in-depth on social media analytics. I have to 'go native' to get half the metrics needed.

Nathan
Classificação geral
  • Setor: Educação superior
  • Porte da empresa: 51–200 funcionários
  • Usado Semanal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 3.0 /10

Tons of Analytics but clunky posting makes this platform useful, but not what we hoped

Avaliado em 17/11/2020

Overall, Falcon has been useful for measuring content performance, but has been disappointing in...

Overall, Falcon has been useful for measuring content performance, but has been disappointing in its ability to streamline work. In almost every use case we've had, the promise of full automation in scheduling posts is not quite met because of some limitation or another. In practice, Falcon is approaching abandonware status within our organization because utilization is so low - team members opting to post content directly on our platforms rather than be slowed down by Falcon.

Vantagens

We appreciate the amount of analytics data that is available inside of Falcon across our channels, as well as the ability to schedule posts across platforms well in advance.

Desvantagens

There are strange limitations and inconsistent behavior using the publish module of Falcon. Our content strategy is video-heavy, and we were disappointed to learn that Falcon was incapable of publishing posts with higher than 1080p video (and even 1080p was not officially supported - we were told to use 720p video) as well as other format and quality limitations that the content platforms themselves (Facebook, Linkedin, etc.) do not restrict. So we found ourselves wondering why we were paying for a service that allowed us to do less than what can be done for free directly on those platforms.

Alternativas consideradas

Hootsuite
Avaliador Verificado
Classificação geral
  • Setor: Gestão de organizações sem fins lucrativos
  • Porte da empresa: 201–500 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

A Solid Platform for Managing Social Media

Avaliado em 02/11/2018

Good organization that has built their platform organically rather than acquired and merged their...

Good organization that has built their platform organically rather than acquired and merged their way to increased capabilities.

Vantagens

Platform is easy to learn and use with intuitive capabilities. Calendar feature works very well in centralizing all postings. Building content and approvals process super simple. Growing data capability. Adding new features at a regular clip and support is solid. Pricing is reasonable

Desvantagens

Want the platform to go deeper in the listening capability. But they are making progress

Enes
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 2–10 funcionários
  • Usado Semanal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 7.0 /10

Falcon.io Review

Avaliado em 11/06/2022

Vantagens

Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature.

Desvantagens

There is no feature that I dislike the most. The fact that it is both convenient and inexpensive makes the application stand out in its field.

Antti
Classificação geral
  • Setor: Fabricação de alimentos
  • Porte da empresa: 1.001–5.000 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Lovely tool

Avaliado em 18/11/2020

I would describe myself as a satisfied user, who is still learning.

I would describe myself as a satisfied user, who is still learning.

Vantagens

I like the fact that I can collect all our social media doings in one hub, and feel that thou I have been using Falcon.io for a while there is always some untapped potential, waiting to be realized. The dialogue with the company also seems to have the customers best at heart, and staying in tune is really easy. The inspirational sessions set up by Falcon.io providing inspiration from across the globe is a big plus.

Desvantagens

We have some challenges with multilingual posts, and every now and then there are some small kinks in the interface that usually get ironed out pretty fast.

Daniela
Classificação geral
  • Setor: Bens de consumo
  • Porte da empresa: 51–200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 6.0 /10

Good tool with many features

Avaliado em 18/11/2020

It's a good tool but it could definitely be improved.

It's a good tool but it could definitely be improved.

Vantagens

The best thing about Falcon is how easy it is to schedule content.

Desvantagens

It is very complex to use and requires a lot of time to really understand all its features. I think it can be a very good resource for market research and understanding your own community better, but it often fails to deliver on daily tools (like not being able to directly post carousels or videos properly), or setting up reports that include an engagement rate for the account or post. Many things still have to be done manually or using other platforms.
The community management tool is pretty useless.

Katy
Classificação geral
  • Setor: Relações governamentais
  • Porte da empresa: 1.001–5.000 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 4.0 /10

Some great features

Avaliado em 23/03/2020

It is a great product that allows us to Monitor and Engage better than we did previously.

It is a great product that allows us to Monitor and Engage better than we did previously.

Vantagens

Engage function is really great. The scheduling function is great for Twitter, Facebook, the new Share function is great for sharing drafts with people not on the platform - can you add the share function to every draft page so you don't have to add Labels to get the right content?

Desvantagens

1. You can't boost from the page. This means that any post you are putting money behind, you have to use creator studio for.
2. Multiple photos to Instagram. Again, need to deflect to Creator Studio for this.
3. I feel the Calendar functions could be better so that you can use it more in planning.