---
description: Avaliações detalhadas do XM for Strategy & Research com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o XM for Strategy & Research com produtos similares.
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title: XM for Strategy & Research - Avaliações, preços e classificações | GetApp Brasil 2026
---

Breadcrumb: [Home](/) > [Ferramentas de Pesquisa](/directory/234/survey/software) > [XM for Strategy & Research](/software/100394/strategy-and-research)

# XM for Strategy & Research

Canonical: https://www.getapp.com.br/software/100394/strategy-and-research

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> O Qualtrics CoreXM é uma ferramenta de gestão de pesquisas criada para ajudar as empresas a coletar comentários e fornecer insights sobre o reconhecimento da marca e as preferências do consumidor. Os principais recursos incluem análise de sentimento, alertas de tendências, análise de comportamento preditivo, supervisão de resposta em tempo real e geração de relatórios de insights de dados.
> 
> Verdict: Rated **4.7/5** by 423 users. Top-rated for **Probabilidade de recomendação**.

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## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.7/5** | 423 Avaliações |
| Praticidade | 4.4/5 | Based on overall reviews |
| Suporte ao cliente | 4.6/5 | Based on overall reviews |
| Relação qualidade/preço | 4.4/5 | Based on overall reviews |
| Recursos | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Qualtrics
- **Localização**: Palo Alto, EUA
- **Founded**: 2013

## Commercial Context

- **Target Audience**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop), Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: alemão, chinês, chinês tradicional, coreano, espanhol, finlandês, francês, holandês, inglês, irlandês, italiano, japonês
- **Available Countries**: Alemanha, Argentina, Austrália, Brasil, Bélgica, Canadá, Chile, China, Colômbia, Costa Rica, Emirados Árabes Unidos, Espanha, Estados Unidos, França, Irlanda, Itália, Japão, México, Países Baixos, Porto Rico and 5 more

## Recursos

- A/B Testing
- API
- Acesso offline
- Acompanhamento de atividades
- Alertas/notificações
- Análise da concorrência
- Análise de dados da mídia
- Análise de dados de mercado
- Análise de dados de preços
- Análise de dados preditiva
- Análise de dados visual
- Análise de lucratividade
- Análise de pesquisa de usuário
- Análise de sentimentos
- Análise de tendências
- Análise de texto
- Análise do funil de vendas
- Análise estatística
- Análise qualitativa comparada
- Análise quantitativo

## Integrations (41 total)

- Adobe Analytics
- Annex Cloud Loyalty Experience Platform
- BHN Rewards
- Chattermill
- ClickTale
- Contentsquare
- DataGrail
- Dynamics 365 Business Central
- Freshdesk
- Fuel Cycle
- Fullstory
- Genesys Cloud CX
- Glassbox
- Grade.us
- HubSpot CRM

... and 26 more integrations

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Ferramentas de Pesquisa](https://www.getapp.com.br/directory/234/survey/software)

## Categorias relacionadas

- [Ferramentas de Pesquisa](https://www.getapp.com.br/directory/234/survey/software)
- [Software de Otimização de Preços](https://www.getapp.com.br/directory/723/pricing-optimization/software)
- [Software de UX (User Experience)](https://www.getapp.com.br/directory/1287/ux/software)
- [Programa de Inteligência Artificial](https://www.getapp.com.br/directory/1397/artificial-intelligence/software)
- [Software de Testes de Usuário](https://www.getapp.com.br/directory/2075/user-testing/software)

## Alternativas

1. [Typeform](https://www.getapp.com.br/software/91581/typeform) — 4.7/5 (941 reviews)
2. [SurveyMonkey](https://www.getapp.com.br/software/2371/surveymonkey) — 4.6/5 (10401 reviews)
3. [Jotform](https://www.getapp.com.br/software/10191/jotform-4-0) — 4.7/5 (2747 reviews)
4. [QuestionPro](https://www.getapp.com.br/software/103311/questionpro) — 4.8/5 (520 reviews)
5. [Lucky Orange](https://www.getapp.com.br/software/112955/lucky-orange) — 4.7/5 (258 reviews)

## Avaliações

### "I love experimenting with new ways I can use Qualtrics every day\!" — 5.0/5

> **Jason** | *31 de março de 2018* | Educação superior | Recommendation rating: 10.0/10
> 
> **Vantagens**: I literally use Qualtrics for everything but surveys. We use it as a form tool, quizzing engine, LMS course enrollment,  and so much more. If you want to capture any type of data from a customer and literally do anything you want with it, you need to take a good look at Qualtrics.
> 
> **Desvantagens**: One feature I wish was available in Qualtrics would be the ability to use 'Switch' statements in the survey tool. It's set up so that you have to use tons of 'If' statements to set embedded data (variables) to specific data.
> 
> We have started to use Qualtrics and its API to capture data from users and then pass that data into our other systems. We have been developing so many ways to automate processes on our campus and Qualtrics is becoming the engine that drives the automation, but also the main interface for the end user. For example, we have been using for self enrollment for certain faculty development courses. A faculty member goes to a registration page, which is actually just a Qualtrics form, fills out a little data and then clicks the Registration button. The faculty member is then automatically enrolled in the selected course in Canvas. That's just one small use case that saves a bunch of admin time.

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### "Qualtrics sets the bar high\!" — 5.0/5

> **Melanie** | *8 de dezembro de 2022* | Consultoria de gestão | Recommendation rating: 10.0/10
> 
> **Vantagens**: What I like most is how user-friendly the survey build feature is. The survey flow function makes it easy to macro-level changes to the survey
> 
> **Desvantagens**: What I like least the delay in creating lists and generating links for large data sets

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### "Easy Collection and Analysis of Survey Data" — 3.0/5

> **James** | *19 de junho de 2021* | Pesquisa | Recommendation rating: 4.0/10
> 
> **Vantagens**: Qualtrics has an easy-to-use dashboard. It is relatively easier to find all your current projects or deployed surveys. The data analysis dashboard is also super-easy to use. Qualtrics is one of the few high-quality and efficient survey and data collections I have used. It is great for both qualitative and quantitative questions.
> 
> **Desvantagens**: A major drawback to this amazing software is the difficulty in creating and managing more advanced or complex projects using Qualtrics. I find it more difficult in creating and editing questions and templates in Qualtrics compared to other survey designers and deployment platforms I have used in my work.
> 
> Qualtrics is amazing to use. However, it made my work somewhat challenging when I used it for a project. We discontinued its use because we were unable to customize it for our mobile devices. It is not very helpful when it comes to rural or offline data collection. I realized the web version of the software also uses cookies, which can make life difficult sometimes.

-----

### "No better way to collect data" — 5.0/5

> **Katie** | *9 de outubro de 2019* | Educação superior | Recommendation rating: 10.0/10
> 
> **Vantagens**: Collecting and analyzing data with Qualtrics is easy. From setup, to design, to distribution, Qualtrics has your back. It is constantly giving you tips and tricks to make your research better. This only helps you in the long run.
> 
> **Desvantagens**: Depending on what level of account you have, you can be limited in response options. Unlimited everything is the way to go if you're going to be utilizing the software often or have a lot of responses you intend to collect.
> 
> Qualtrics is an amazing software. It has really helped me when working with HR needs assessments or other data collecting activities.

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### "Somewhat Complex Survey Solution" — 4.0/5

> **Jacob** | *3 de dezembro de 2019* | Educação superior | Recommendation rating: 3.0/10
> 
> **Vantagens**: The software seems capable of performing some of the more complex survey functions with some reasonable analysis associated with it.
> 
> **Desvantagens**: The software is more difficult for most of the users.  We recently switched from SurveyMonkey and as of yet, I haven't seen a big advantage, it just seems to be more cumbersome for most of our users.
> 
> It seems like a reasonable product, but it seems to be a little complex.  Looks good for those interested in data and analysis intensive needs, but not so good for simple needs.

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## Links

- [View on GetApp](https://www.getapp.com.br/software/100394/strategy-and-research)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/100394/strategy-and-research> |
| de-AT | <https://www.getapp.at/software/100394/strategy-and-research> |
| en | <https://www.getapp.com/customer-management-software/a/strategy-and-research/> |
| en-AE | <https://www.getapp.ae/software/100394/strategy-and-research> |
| en-AU | <https://www.getapp.com.au/software/100394/strategy-and-research> |
| en-CA | <https://www.getapp.ca/software/100394/strategy-and-research> |
| en-GB | <https://www.getapp.co.uk/software/100394/strategy-and-research> |
| en-IE | <https://www.getapp.ie/software/100394/strategy-and-research> |
| en-NZ | <https://www.getapp.co.nz/software/100394/strategy-and-research> |
| en-SG | <https://www.getapp.sg/software/100394/strategy-and-research> |
| en-ZA | <https://www.getapp.za.com/software/100394/strategy-and-research> |
| es | <https://www.getapp.es/software/100394/strategy-and-research> |
| es-CL | <https://www.getapp.cl/software/100394/strategy-and-research> |
| es-CO | <https://www.getapp.com.co/software/100394/strategy-and-research> |
| es-MX | <https://www.getapp.com.mx/software/100394/strategy-and-research> |
| fr | <https://www.getapp.fr/software/100394/strategy-and-research> |
| fr-BE | <https://fr.getapp.be/software/100394/strategy-and-research> |
| fr-CA | <https://fr.getapp.ca/software/100394/strategy-and-research> |
| nl | <https://www.getapp.nl/software/100394/strategy-and-research> |
| nl-BE | <https://www.getapp.be/software/100394/strategy-and-research> |
| pt | <https://www.getapp.com.br/software/100394/strategy-and-research> |
| pt-PT | <https://www.getapp.pt/software/100394/strategy-and-research> |

-----

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