--- description: Avaliações detalhadas do Google Ads com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o Google Ads com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Google Ads - Avaliações, preços e classificações | GetApp Brasil 2026 --- Breadcrumb: [Home](/) > [Software de Gestão de Campanhas](/directory/304/campaign-management/software) > [Google Ads](/software/101257/google-ads) # Google Ads Canonical: https://www.getapp.com.br/software/101257/google-ads Página: 1 / 42\ Próximo: [Próxima página](https://www.getapp.com.br/software/101257/google-ads?page=2) > O Google AdWords permite criar anúncios que aparecem nos resultados de pesquisa do Google para determinadas palavras-chaves em determinadas regiões, gerando tráfego mais qualificado para o seu site. > > Conclusão: 1014 usuários atribuíram a nota **4.4/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.4/5** | 1014 Avaliações | | Praticidade | 4.0/5 | Com base em avaliações gerais | | Suporte ao cliente | 3.9/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.2/5 | Com base em avaliações gerais | | Recursos | 4.4/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Google ## Contexto comercial - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Android (celular) - **Idiomas**: alemão, chinês tradicional, coreano, dinamarquês, espanhol, finlandês, francês, hebraico, holandês, húngaro, indonésio, inglês, irlandês, italiano, japonês, norueguês, polonês, português, russo, sueco, tailandês, tcheco, turco, ucraniano, árabe - **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, Estados Unidos, Japão, México, Reino Unido, Índia ## Recursos - API - Alertas/notificações - Análise de dados de campanhas - For PPC Campaigns - Geração de leads - Gestão de campanhas - Gestão de canais - Gestão de publicidade - Monitoramento - Múltiplas campanhas - Painel de atividades - Planejamento de campanhas - ROI Tracking - Rastreamento de engajamento - Segmentação de campanhas - Segmentação geográfica - Third-Party Integrations ## Integrações (2 no total) - Google Analytics 360 - WordPress ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone ## Category - [Software de Gestão de Campanhas](https://www.getapp.com.br/directory/304/campaign-management/software) ## Categorias relacionadas - [Software de Gestão de Campanhas](https://www.getapp.com.br/directory/304/campaign-management/software) - [Software PPC](https://www.getapp.com.br/directory/985/ppc/software) ## Alternativas 1. [Instagram](https://www.getapp.com.br/software/107131/instagram) — 4.7/5 (5209 reviews) 2. [Wix](https://www.getapp.com.br/software/90955/wix) — 4.4/5 (10764 reviews) 3. [Mailchimp](https://www.getapp.com.br/software/8268/mailchimp) — 4.5/5 (17677 reviews) 4. [Brevo](https://www.getapp.com.br/software/91466/brevo) — 4.6/5 (3512 reviews) 5. [HubSpot Marketing Hub](https://www.getapp.com.br/software/20444/hubspot-marketing) — 4.5/5 (6251 reviews) ## Avaliações ### "Google Ads - the automated ad manager for websites" — 5.0/5 > **Tibor** | *14 de outubro de 2022* | Entretenimento | Taxa de recomendação: 9.0/10 > > **Vantagens**: Aside being free the best part is Google finds the targeted audiences for your website according to what kind of ads you have on your website or what kind of products or services you provide. They filter the visitors by age groups and preferences. Google Ads also has an easy to use dashboard that can generate different reports about your ad performances. > > **Desvantagens**: It is a web based application controlled by Google therefore does not allow you to customize it or manage it on your own, for any technical issues you also had to work with Google to resolve which can be more time consuming vs doing it on your own. ----- ### "Google Ads: An Global Ads service tonreach potential Clients." — 5.0/5 > **Samuel** | *23 de junho de 2024* | Internet | Taxa de recomendação: 10.0/10 > > **Vantagens**: You can reach innumerable number of internet users. Target based advertising service Affordable Ease of setup Good pay rate for developers The results are measureable and traceable. > > **Desvantagens**: Might be too technical to hide your Google Ads key in the environment variable if you're integrating Google ads on your website as a developer, therefore exposing the Google Ads ID. Might be more expensive compared to other Ads Services. Google may not approve Adsense on your web app due to many reasons. > > Google Ads makes us reach potential Clients. Analytics are provided as we run the Ads Service, both as an Advertiser and a Developer / Publisher. ----- ### "Still the best at search marketing, with some flaws" — 3.0/5 > **Shawn** | *18 de fevereiro de 2025* | Publicidade e marketing | Taxa de recomendação: 7.0/10 > > **Vantagens**: Search campaigns are effective at reaching customers at the precise moment they are looking for services. > > **Desvantagens**: Display, video, and Performance Max campaigns all drive low-quality traffic. Google Ads pushes advertisers to use these formats. > > I've been working in Google Ads for over 16 years, and I've seen a lot of changes to the platform. It's still an effective platform to reach customers, but it's become a lot harder to do so over the years. ----- ### "A must have for every business" — 5.0/5 > **Christine** | *8 de junho de 2021* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 9.0/10 > > **Vantagens**: Google Ads is very useful in my business since it helps me in advertising, in this era of digital advertising it is very intuitive. The bidding strategies are flexible enough for a variety of businesses which makes carrying out different campaigns way easier. Real time tracking has also been made easier. Customers and clients can easily find our products online. > > **Desvantagens**: The features are very complex and overwhelming tile I had to do short courses to know how to manage the Google Ads. It takes a lot of time to start a new ad, and this could take even a week before i begin realizing results. > > So far I have had an amazing experience with Google Ads as customers and clients have been searching for our products. The customer service support is really good and the Google Ads guide is east to understand. It has helped me managed my Instagram and Facebook Ads. It is also very affordable. ----- ### "Google ads Review from a Google ads expert" — 5.0/5 > **Princewill** | *6 de abril de 2022* | Varejistas | Taxa de recomendação: 10.0/10 > > **Vantagens**: Easy to set up Simple and advanced features. It's also accessible with an android app Can run search, video, and display campaigns Can integrate with other Google tools such as analytics and data studio > > **Desvantagens**: Not much but to get the most out of it, it's highly recommended you take the Google ads training and certifications courses that are available for free to get the most use out of it. > > I've been using it for over 7 years and I've been able to help several businesses generate over $5m in revenue. I've used it to run search, display, and video ads. It has a ton of features and superb analytics ----- Página: 1 / 42\ Próximo: [Próxima página](https://www.getapp.com.br/software/101257/google-ads?page=2) ## Links - [Ver em GetApp](https://www.getapp.com.br/software/101257/google-ads) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados