--- description: Avaliações detalhadas do Funnel com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o Funnel com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Funnel - Avaliações, preços e classificações | GetApp Brasil 2026 --- Breadcrumb: [Home](/) > [Software Web Analytics](/directory/109/web-analytics/software) > [Funnel](/software/101465/funnel) # Funnel Canonical: https://www.getapp.com.br/software/101465/funnel Página: 1 / 2\ Próximo: [Próxima página](https://www.getapp.com.br/software/101465/funnel?page=2) > O Funnel pega dados confusos e isolados de mais de 500 plataformas e os torna automaticamente prontos para os negócios. Totalmente harmonizado, sempre acessível e pode ser enviado para qualquer destino. > > Conclusão: 20 usuários atribuíram a nota **4.7/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.7/5** | 20 Avaliações | | Praticidade | 4.5/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.6/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.6/5 | Com base em avaliações gerais | | Recursos | 4.5/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Funnel - **Localização**: Stockholm, Suécia - **Fundada**: 2015 ## Contexto comercial - **Preço inicial**: US$ 120,00 - **Modelo de preços**: (Versão gratuita disponível) (Teste grátis) - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Países disponíveis**: Afeganistão, Alemanha, Angola, Anguila, Antígua e Barbuda, Argentina, Argélia, Armênia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Bahamas, Bangladesh, Barbados, Barein, Belize, Benin, Bermudas, Bolívia e mais 169 ## Recursos - API - Agendamento de trabalhos - Alertas/notificações - Análise de dados de campanhas - Análise de dados do site - Análise de dados visual - Análise de lucratividade - Análise do funil de vendas - Análises pontuais - Arrastar e soltar - Atribuição de múltitoque - Atribuição entre canais - CRM - Campos personalizáveis - Captura e transferência de dados - Coleta de dados de multicanal - Conectores de dados - Conectores de fontes de dados - Consulta pontual - Controle de qualidade dos dados ## Integrações (13 no total) - AdRoll - Amazon Simple Storage Service (S3) - BigQuery - Google Ads - Google Analytics 360 - Google Cloud Storage - Google Data Studio - Google Sheets - HubSpot CRM - Microsoft Azure - Microsoft Power BI - Snowflake - Tableau ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Software Web Analytics](https://www.getapp.com.br/directory/109/web-analytics/software) ## Categorias relacionadas - [Software Web Analytics](https://www.getapp.com.br/directory/109/web-analytics/software) - [Software para Agência de Publicidade](https://www.getapp.com.br/directory/299/advertising/software) - [Ferramentas de BI](https://www.getapp.com.br/directory/318/business-intelligence/software) - [Ferramentas de Análise de Marketing](https://www.getapp.com.br/directory/602/marketing-analytics/software) - [Software de Dashboards](https://www.getapp.com.br/directory/586/reporting-dashboard/software) ## Alternativas 1. [SAS Viya](https://www.getapp.com.br/software/2065099/sas-viya) — 4.4/5 (12 reviews) 2. [Tableau](https://www.getapp.com.br/software/90797/tableau) — 4.6/5 (2364 reviews) 3. [ClicData](https://www.getapp.com.br/software/103091/clicdata) — 4.6/5 (145 reviews) 4. [Looker](https://www.getapp.com.br/software/91545/looker) — 4.5/5 (287 reviews) 5. [Sisense](https://www.getapp.com.br/software/91224/sisense) — 4.5/5 (378 reviews) ## Avaliações ### "One of the best ETL on the market, worth its (high) cost" — 5.0/5 > **Guido** | *4 de fevereiro de 2022* | Publicidade e marketing | Taxa de recomendação: 8.0/10 > > **Vantagens**: Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations). > > **Desvantagens**: As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project). > > I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes. ----- ### "Funnel is one main success factor for our BI stack" — 5.0/5 > **Mark** | *17 de junho de 2020* | Telecomunicações | Taxa de recomendação: 10.0/10 > > **Vantagens**: Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software > > **Desvantagens**: No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only. > > We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility. ----- ### "A Reliable Foundation for Cross-Channel Marketing Data" — 4.0/5 > **Lukas** | *24 de outubro de 2026* | Publicidade e marketing | Taxa de recomendação: 7.0/10 > > **Vantagens**: What I liked most about Funnel was how effectively it standardized marketing data before it reached our reporting environment. It helped normalize inconsistent campaign naming, currencies, and platform-specific metrics, thus giving us a cleaner foundation for evaluating the KPIs both the client and our channel-specific experts cared about. Its broad connector library also reduced manual exports and made onboarding additional platforms (Google Ads, LinkedIn, Microsoft Advertising, 6sense, TradeDesk, etc.) much less dependent on engineering resources. We initially used Funnel as the data pipeline feeding Looker, and after replacing Looker with Domo, Funnel continued serving the same complementary role. In both setups, Funnel handled the ingestion and preparation of the data, while the BI platform handled visualization and client-facing analysis. Although our agency has since moved away from Funnel, its ability to produce structured, analysis-ready marketing data was a major time-saver and remained its clearest strength. > > **Desvantagens**: What I liked least about Funnel was that the pricing became harder to justify as our data sources and reporting needs expanded. We ultimately moved away from it to reduce costs by consolidating our reporting stack, but the platform itself remained effective and reliable. > > Overall, Funnel was a valuable part of our marketing data stack and substantially reduced the manual effort required to prepare cross-channel reporting. Its connectors and transformation rules helped reconcile inconsistent campaign naming, currencies, time zones, and platform metrics before the data reached our visualization tools. We originally paired Funnel with Looker and later retained it as the upstream data layer when we transitioned to Domo. In both environments, it provided a dependable foundation for analyzing a wide variety of digital marketing KPIs (ad spend, pacing, ROI as measured by CPA or ROAS, down-funnel conversions, etc.) across accounts. As our sources and reporting requirements expanded, however, the cost became more difficult to justify. We eventually moved away from Funnel as part of a broader effort to consolidate tools and lower expenses, but my overall experience with the platform was positive. ----- ### "Nice tool with immense contribution to day to day work" — 5.0/5 > **Ashish** | *8 de abril de 2021* | Serviços e tecnologia da informação | Taxa de recomendação: 10.0/10 > > **Vantagens**: Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other. The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend. Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time. > > **Desvantagens**: Though Knowledge Base is good and covers the tool nicely but can be extended further. More commonly use data destinations can be added but with ease of use. > > Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended. ----- ### "Useful data integration tool" — 4.0/5 > **Avaliador Verificado** | *23 de abril de 2019* | Serviços financeiros | Taxa de recomendação: 9.0/10 > > **Vantagens**: Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since > > **Desvantagens**: Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data > > Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process ----- Página: 1 / 2\ Próximo: [Próxima página](https://www.getapp.com.br/software/101465/funnel?page=2) ## Links - [Ver em GetApp](https://www.getapp.com.br/software/101465/funnel) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados