--- description: Avaliações detalhadas do Hotjar com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o Hotjar com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Hotjar - Avaliações, preços e classificações | GetApp Brasil 2026 --- Breadcrumb: [Home](/) > [Software Web Analytics](/directory/109/web-analytics/software) > [Hotjar](/software/101789/hotjar) # Hotjar Canonical: https://www.getapp.com.br/software/101789/hotjar Página: 1 / 23\ Próximo: [Próxima página](https://www.getapp.com.br/software/101789/hotjar?page=2) > O Hotjar facilita ir além da web analytics tradicional e entender o que as pessoas realmente estão fazendo no site. > > Conclusão: 545 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.6/5** | 545 Avaliações | | Praticidade | 4.6/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.5/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.4/5 | Com base em avaliações gerais | | Recursos | 4.5/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: ContentSquare - **Fundada**: 2012 ## Contexto comercial - **Preço inicial**: US$ 39,00 - **Modelo de preços**: (Versão gratuita disponível) (Teste grátis) - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, espanhol, francês, inglês, português - **Países disponíveis**: Afeganistão, Albânia, Alemanha, Andorra, Angola, Anguila, Antígua e Barbuda, Argentina, Argélia, Armênia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Bahamas, Bangladesh, Barbados, Barein, Belize, Benin e mais 208 ## Recursos - A/B Testing - API - Acompanhamento da atividade do cliente - Acompanhamento de atividades - Alertas de áreas problemáticas - Alertas/notificações - Anotações - Análise de comportamentos - Análise de dados de elementos - Análise de dados do site - Análise de dados visual - Análise de pesquisa de usuário - Análise de sentimentos - Análise de tendências - Análise de texto - Análise do funil de vendas - Análise estatística - Análise qualitativa comparada - Análises de dados comportamentais - Arrastar e soltar ## Integrações (71 no total) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk ... e mais 56 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Bate-papo ## Category - [Software Web Analytics](https://www.getapp.com.br/directory/109/web-analytics/software) ## Categorias relacionadas - [Software Web Analytics](https://www.getapp.com.br/directory/109/web-analytics/software) - [Software de Mapa de Calor](https://www.getapp.com.br/directory/1293/heatmap/software) - [Ferramentas de Pesquisa](https://www.getapp.com.br/directory/234/survey/software) - [Software de Experiência do Cliente](https://www.getapp.com.br/directory/601/customer-experience/software) - [Ferramentas de Análise de Marketing](https://www.getapp.com.br/directory/602/marketing-analytics/software) ## Alternativas 1. [Lucky Orange](https://www.getapp.com.br/software/112955/lucky-orange) — 4.7/5 (267 reviews) 2. [Tableau](https://www.getapp.com.br/software/90797/tableau-software) — 4.6/5 (2359 reviews) 3. [Mouseflow](https://www.getapp.com.br/software/91246/mouseflow) — 4.7/5 (122 reviews) 4. [Zoho PageSense](https://www.getapp.com.br/software/112109/pagesense) — 4.5/5 (17 reviews) 5. [Smartlook](https://www.getapp.com.br/software/108697/smartlook) — 4.7/5 (136 reviews) ## Avaliações ### "Power Tool for User Experience Optimization" — 5.0/5 > **Rodrigo** | *22 de outubro de 2024* | Serviços e tecnologia da informação | Taxa de recomendação: 9.0/10 > > **Vantagens**: Hotjar can handle massive datasets and traffic, enabling granular user segmentation. Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns and continually improve user experience. > > **Desvantagens**: I've been very satisfied with this tool and haven't experienced any negative aspects. > > Using Hotjar with my team and across the company has enabled us to make data-driven decisions, leading to optimized resource allocation and increased profitability. ----- ### "High quality assistant to make data-driven decisions" — 4.0/5 > **Bartosz** | *18 de dezembro de 2024* | Publicidade e marketing | Taxa de recomendação: 6.0/10 > > **Vantagens**: - easy to set up surveys to rate \& get feedback from users - weekly stats in email notifications - very helpful insights to A/B test websites\! (the most important to me, when launching mvp version of a web based application was: top pages and recordings from them; top console errors; av. session duration; top exit pages (to see when users drop off) > > **Desvantagens**: pricing. Clarity from Microsoft has most of the high priority features \& it's for free (but doesn't have this awesome surveys\!) > > Very wide known tool in an advertising \& marketing market. Used as a one source of truth in our company as well. We use it almost every day to check traffic quality and make data-driven changes ----- ### "Does what it needs to do" — 3.0/5 > **Avaliador Verificado** | *4 de dezembro de 2018* | Rádio e televisão | Taxa de recomendação: 7.0/10 > > **Vantagens**: We are only using this tool for post transaction surveys. Creating a quick survey and linking it to a landing page is very quick and easy. There are no widgets to install, you simply feed the tool the landing page URL and it will link the survey to the page. When your user hits the page, a request that they take a survey pops up. You are given the option to perform the pop-up on page load or with a slight delay. I can set up a new survey and link to it in under 10 minutes - and I can clone other surveys (though it is a little difficult to find this option). The documentation is pretty well done and has been helpful. > > **Desvantagens**: The tool is not geared toward automation of the results. You can't edit a small typo in your questions, any changes and the tool automatically creates a new question and I believe deactivates the other. This means your results are now split into two columns. While I understand the logic behind this, there should be a way to simply edit a typo. I wish there was a way to have an internal name for the surveys so I can easily identify what and when I used a specific survey. I also wish there was a way to archive the results so that I am not reviewing already reviewed answers. I'm hoping there will be a more open api in the future so I could pass in an account id and pull the data directly from Hot Jar into my CRM. > > We are capturing feedback from our members right after they make a donation to our organization. This is a great way for us to know why our members support the organization. Being able to more accurately attribute them to individual members in our CRM would be very beneficial. ----- ### "Hotjar offers a great toolset but it takes sometime to understand thep pricing" — 4.0/5 > **Mihail** | *25 de outubro de 2024* | Serviços financeiros | Taxa de recomendação: 8.0/10 > > **Vantagens**: Hotjar has some neat features that can help any site owner better understand their customers. > > **Desvantagens**: After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added additional friction and made me move to other tools and services. > > My experience with Hotjar was extremely positive before Contentsquare acquired it. However, after the acquisition, the pricing tiers became super annoying and unclear. It is even not the pricing itself but the way you pay for a tier and some features require a higher tier but it was unclear. ----- ### "The greatest resource for businesses conducting online transactions is Hotjar." — 5.0/5 > **Md. Tanvir Bin** | *7 de novembro de 2023* | Gestão da educação | Taxa de recomendação: 10.0/10 > > **Vantagens**: For individuals looking to increase revenue and maximize their conversion rate, this product is perfect. With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to our website pages. They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our website. Hotjar allows me to store data for a maximum of one year. If I want to know what's going on our website for an extended amount of time, this is a good alternative. One feature we've refined in FullSession is visitor recordings. In contrast to Hotjar, FullSession doesn't slow down our website aside from offering sophisticated filtering tools and comprehensive analytics. > > **Desvantagens**: A few customers mentioned that they would have preferred a user behavioral analysis tool with greater depth. Predictive analytics, which could be useful in predicting user behavior, is not available in the software. > > The SEO of websites is revolutionized by Hotjar. As if we had a hidden window into the brains of our guests. A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights. It is also quite easy to use. ----- Página: 1 / 23\ Próximo: [Próxima página](https://www.getapp.com.br/software/101789/hotjar?page=2) ## Links - [Ver em GetApp](https://www.getapp.com.br/software/101789/hotjar) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados