---
description: Avaliações detalhadas do Zoho Social com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o Zoho Social com produtos similares.
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title: Zoho Social - Avaliações, preços e classificações | GetApp Brasil 2026
---

Breadcrumb: [Home](/) > [Software de Marketing de Redes Sociais](/directory/104/social-media/software) > [Zoho Social](/software/102087/zoho-social)

# Zoho Social

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> O Zoho Social ajuda os profissionais de marketing de pequenas e grandes organizações a aumentar a presença de sua marca nas redes sociais com informações que geram ações, foco em conteúdo e envolvimento, agendando postagens ilimitadas, gerenciando redes sociais, acompanhando conversas e medindo o desempenho em um único painel.
> 
> Conclusão: 3432 usuários atribuíram a nota **4.7/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.7/5** | 3432 Avaliações |
| Praticidade | 4.7/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.5/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.5/5 | Com base em avaliações gerais |
| Recursos | 4.5/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Zoho
- **Fundada**: 1996

## Contexto comercial

- **Preço inicial**: US$ 15,00
- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: alemão, espanhol, francês, inglês, italiano, japonês, português
- **Países disponíveis**: Austrália, Canadá, China, Estados Unidos, Japão, México, Reino Unido, Índia

## Recursos

- @menções
- API
- Acompanhamento de atividades
- Agendamento automatizado
- Agendamento de campanhas
- Agendamento de conteúdo
- Agendamento de postagens
- Alertas/notificações
- Análise de dados de campanhas
- Análise de dados visual
- Análise de sentimentos
- Análise de tendências
- Arrastar e soltar
- Banco de dados de contatos
- Bate-papo/Mensagens instantâneas
- Biblioteca de conteúdo
- Biblioteca de imagens
- CRM
- Calendário editorial
- Campanhas multicanal

## Integrações (6 no total)

- Instagram
- LinkedIn for Business
- Meta for Business
- Twitter/X
- Zoho CRM
- Zoho Desk

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Bate-papo

## Category

- [Software de Marketing de Redes Sociais](https://www.getapp.com.br/directory/104/social-media/software)

## Categorias relacionadas

- [Software de Marketing de Redes Sociais](https://www.getapp.com.br/directory/104/social-media/software)
- [Software de Gestão de Marca](https://www.getapp.com.br/directory/302/brand-management/software)
- [Plataformas de Gestão de Redes Sociais](https://www.getapp.com.br/directory/927/social-media-management/software)
- [Ferramentas de Análise de Redes Sociais](https://www.getapp.com.br/directory/1607/social-media-analytics-tools/software)
- [Software de Geração de Leads](https://www.getapp.com.br/directory/1047/lead-generation/software)

## Alternativas

1. [HubSpot Marketing Hub](https://www.getapp.com.br/software/20444/hubspot-marketing) — 4.5/5 (6237 reviews)
2. [Instagram](https://www.getapp.com.br/software/107131/instagram) — 4.7/5 (5181 reviews)
3. [Snapchat for Business](https://www.getapp.com.br/software/109331/snapchat) — 4.6/5 (1136 reviews)
4. [Meta for Business](https://www.getapp.com.br/software/91327/facebook) — 4.4/5 (2374 reviews)
5. [Hootsuite](https://www.getapp.com.br/software/20432/hootsuite) — 4.4/5 (3797 reviews)

## Avaliações

### "A very promising option\!" — 4.0/5

> **Timmy** | *16 de dezembro de 2025* | Entretenimento | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: 1. Scheduling works great and posts always went live at the correct scheduled time.&#10;&#10;2. Being able to see exactly how many characters remain when writing a post for Twitter and Bluesky is a great help\!&#10;&#10;3. The dashboard gives a great overview of the brand and the in-depth analytics are very thorough and useful to analyzer how all our social accounts are performing.&#10;&#10;4. Being able to easily view and handle various follower interactions is another highly useful feature. It's very convenient to get engagement notifications from all social accounts all in one place, as well as being able to also respond to any replies or messages as needed.&#10;&#10;5. The ability to collaborate with our entire team and setup approval workflows is another great feature. It can cost quite a lot extra to add this compared to competing services, also depending on the number of team members, but for smaller teams it's great.
> 
> **Desvantagens**: 1. Whilst at first it appears that Telegram is supported to some extent, this is only for bot interactions. Zoho Social does not support posting messages in Telegram groups or channels. Support for scheduling posts in Telegram channels would have been a great feature to add, although also very few alternatives actually appear to actually support this (we could only find a single one that even claims to have support for this).&#10;&#10;2. Whilst the interface for making new posts is nice and easy to use, the option to create threads (for Twitter and Bluesky) seems like a bit of an afterthought. It's not as polished as the rest of the interface and the post preview doesn't show any additional posts in the thread, only the first one. Finally, scheduling threads will treat each service (Twitter, Bluesky) as a separate independent post instead of linking the services into a single post; this is a minor issue but effectively means that deleting or rescheduling a thread means you have to change it individually for each service instead of just once like you would normally do with a single-post message.&#10;&#10;3. Permission roles, whilst adequate, do have a few quirks. It's not possible to customize the default roles to e.g. disallow access to the analytics or Inbox views and it's not possible to give any special permissions to custom roles (e.g. admin permissions, ability to add/remove users). This means that you're forced to use the default admin roles to give users this ability, but you then cannot limit which admin permissions they get or what they can access.&#10;&#10;4. Certain settings can only be set on the user level and don't apply to all users within a brand, mainly the automatic URL shortening feature. Our organization already generate our own custom short URLs that we use and we currently would have to instruct each team member to disable the automatic URL shortening on their account as it's not possible to disable this globally for all users.
> 
> Our organization recently trialed the Zoho Social service as we're looking to simplify management of our social media channels, allowing easy scheduling and improving our team's workflow.&#10;&#10;Our initial impressions have been very positive overall. The analytics are very detailed and useful and there a a ton of great features. It's prices a little higher than other competing products we've looked at but it also seems to be the most complete and fully featured too.

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### "No frills, and exactly what is says on the tin." — 5.0/5

> **Liam** | *8 de junho de 2026* | Esportes | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: What I liked most about Zoho Social is how incredibly intuitive and all-in-one it feels compared to other tools I've used. The unified inbox brings together comments, messages, and mentions from every major platform in one clean dashboard, saving me hours of switching tabs. I especially love the smart scheduling with optimal posting times based on real audience data, the detailed analytics that actually help me understand what content resonates, and the seamless integration with Zoho CRM and other apps in their ecosystem. It's powerful yet beginner-friendly, with excellent customer support that responds quickly. Overall, it has genuinely streamlined my social media workflow and boosted engagement for my brand. Highly recommended\!
> 
> **Desvantagens**: What I disliked most about Zoho Social is that it sometimes feels a bit clunky and overwhelming with too many features packed into one interface. The learning curve is steeper than expected, especially if you're coming from simpler tools like Buffer or Hootsuite. I also found the mobile app noticeably limited compared to the desktop version — scheduling and detailed analytics are frustrating on mobile. Another big pain point was occasional delays in publishing posts and slower loading times when managing multiple accounts. The reporting, while detailed, can be overly complicated to customize. Overall, it’s powerful but could definitely use more polish and speed to match its ambitious feature set.
> 
> My overall experience with Zoho Social has been mostly positive, though not without its frustrations. On the plus side, it’s a genuinely powerful all-in-one platform that brings together scheduling, unified inbox, analytics, and CRM integrations in a way that saves a lot of time once you get comfortable with it. The smart scheduling suggestions and detailed performance insights have noticeably improved my content strategy and engagement rates. That said, the interface can feel cluttered and overwhelming at times, and there’s a noticeable learning curve compared to simpler tools. The mobile app is quite limited, publishing can occasionally be delayed, and some advanced features feel unnecessarily complex. Overall, I’d rate it 7.5/10. It’s an excellent choice for growing teams or businesses already in the Zoho ecosystem who need depth and integration, but it may not be the smoothest experience if you’re looking for something quick and lightweight. With a few UI/UX improvements and better mobile support, it could easily become one of the best in the market.

-----

### "Zoho Social is a game-changer for organizing all my social media posts in one place\!" — 3.0/5

> **Pedro** | *17 de outubro de 2024* | Eletrônicos | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Scheduling posts and analyzing performance are extremely user-friendly and efficient.
> 
> **Desvantagens**: Occasional glitches with post scheduling and limited integrations with other platforms can be frustrating.

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### "A Few Shortcomings But Overall Useful" — 4.0/5

> **Avaliador Verificado** | *3 de abril de 2026* | Artigos de luxo e joias | Taxa de recomendação: 6.0/10
> 
> **Vantagens**: Our company chose Zoho mainly for content scheduling/automatic posting, but I was impressed by the variety of other features it offered. It's very easy to build custom reporting dashboards, giving you a quick glance at your key metrics. Other features like the hashtag recommendations and inbox management were really nice-to-haves. Especially at this price point.
> 
> **Desvantagens**: This may pertain to API restrictions, but I don't like the inconsistencies in offerings between each social platforms. The reporting also says it offers up to "1 year" but much of the data more than 6 months prior does not populate. Even after allowing it a few days to adjust and sync data. There are many holes in the reporting, but good for general overview. Another thing, that's rather small, is that it provides you with a "preview" of your insta and fb posts, but you can't scroll through the carousel to fully preview it. Same goes for longer captions, the previews aren't interactive so you can't click "More..." to see how your caption will display.
> 
> I think it's been an overall positive experience. There are a few shortcomings I've had to work around which makes it hard to determine whether the price is worth paying for all of the extra offerings when you could find a much cheaper option that just does the schedule postings (main purpose for our subscription)

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### "Great tool for managing social media efficiently" — 5.0/5

> **walter** | *28 de abril de 2026* | Rádio e televisão | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Zoho Social is very efficient for scheduling and managing multiple social media accounts in one place. The interface is clean, easy to use, and helps save a lot of time. I especially like the scheduling calendar, bulk posting, and performance analytics. It’s very useful for small businesses and content creators who need consistency.
> 
> **Desvantagens**: Some advanced features are limited compared to more expensive tools. The mobile experience could be smoother, and occasionally there are delays when syncing posts or analytics. Also, integrations with some platforms could be improved.
> 
> Overall, my experience has been very positive. Zoho Social has helped me stay organized and consistent with my content strategy. It simplifies planning, posting, and tracking performance, which is key for growth. For the price, it offers great value and covers most essential needs.

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