Klaviyo

There are hundreds of email marketing managers, and they all pale in comparison to Klaviyo. Instead of trying to be a jack of all trades, Klaviyo focused on making the best e-commerce marketing platform, PERIOD. The integration with Shopify is an utter game changer, and makes it possible to actually feel in control of your marketing.

When it comes to Klaviyo, there is a bit of a learning curve. They do make sure there are plenty of resources, so if you want to learn you will.

Klaviyo's customer service and implementation team is outstanding! Nate walked us through the platform and shows us the dashboard, which was very helpful. After we signed up, we had 6 (1-hour) onboarding calls with an implementation specialist to make sure we set up everything correctly.

They offer MANY pre-built email campaign templates and flows, so creating a full email strategy is very easy! Reporting and the dashboard is very user friendly. Connecting with Shopify only takes a minute.

We hope that the SMS marketing feature will integrate with Gorgias soon - Klaviyo confirmed that it is coming!

Klaviyo is extremely easy to setup, especially compared to its competitors.

You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly.

Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer.

You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!

Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot!

Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code.

If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder).

The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin.

There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.