Indicative

Very user friendly. The right amount of features are present that would solve most of the analytical requirement for a product/growth team

Certain edge cases are not covered.
For example if you want to see the funnel rates week over week or on a daily level, you have to manually change the date range for every data point that you need.

The free plan is great. It is by far the most generous free plan out there. As a startup, that is currently bootstrapped, not having to shell out big bucks while getting the kind of insights about user behaviour has been mind blowing.

Our new feature developments have been spot on and we are able to understand where users are struggling, what features they like etc. It is like I have a super power in my hands.

The features are good and are constantly improving. In the last 3 months, I have seen the platform become a lot better.

1. I think the funnels can be improved to support multiple steps/ branches better. For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once.
2. There are too many marketing email campaigns. It is a bit overwhelming. I genuinely wanted to provide feedback because they are being so generous, but there are just too many IMO. So, I end up skipping most of their emails/ announcements.

I love how accessible the Indicative staff is. They're a small-stage business so they're incredibly receptive to feedback and often implement the changes we request. The level of customer service Indicative provides is unmatched.

The tools can be a bit limiting at times. For instance, when you update a particular section of the segment, you have to redo your calculations. It would be amazing if that information updated automatically. The output of the data could also be more flexible in terms of how the information is arranged.