mParticle Analytics

Indicative is one of the only softwares you will find so far that can display how users interact with your website and doesn't need a complex integration or a very expensive subscription. It's a very straight to the point tool.

It's still not 100% out of beta. But so far, it is exactly what they advertise.

I love how accessible the Indicative staff is. They're a small-stage business so they're incredibly receptive to feedback and often implement the changes we request. The level of customer service Indicative provides is unmatched.

The tools can be a bit limiting at times. For instance, when you update a particular section of the segment, you have to redo your calculations. It would be amazing if that information updated automatically. The output of the data could also be more flexible in terms of how the information is arranged.

I liked the drag and drop building of segments.

I didn't like that I was showing inaccurate data. Parts of the data capture that didn't produce a lot of info showed "possible" combinations for user and their config. This was confusing and required some coaching to others I thought the service to.

I also didn't like that I couldn't reuse certain parts of a segment filter elsewhere.

The flexibility in being able to create my own charts and being able to track the funnel of our overall site.

The numbers aren't in real-time so when I use it to track revenue, it's always off by ~10K. Indicative isn't used by a lot of other companies so also requires a lot of training.

Easy to implement and offers a great deal of functionality and options. I like the live feed for debugging production issues quickly.

I found the navigation overall to be a bit confusing and not intuitive. I also wished that it included map-based filtering and organization. My superiors still ask for the map views they are familiar with from GA.