--- description: Avaliações detalhadas do AppsFlyer com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o AppsFlyer com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: AppsFlyer - Avaliações, preços e classificações | GetApp Brasil 2026 --- Breadcrumb: [Home](/) > [Software de Mobile Marketing](/directory/309/mobile-marketing/software) > [AppsFlyer](/software/119911/appsflyer) # AppsFlyer Canonical: https://www.getapp.com.br/software/119911/appsflyer Página: 1 / 7\ Próximo: [Próxima página](https://www.getapp.com.br/software/119911/appsflyer?page=2) > O AppsFlyer é uma plataforma de análise de marketing e atribuição móvel baseada na nuvem, que auxilia profissionais de marketing de aplicativos na gestão de campanhas e no acompanhamento de conversões. Entre os principais recursos estão mapeamento da jornada do cliente, modelagem de atribuição, segmentação de público, métricas de redes sociais e acompanhamento de retenção. > > Conclusão: 138 usuários atribuíram a nota **4.5/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.5/5** | 138 Avaliações | | Praticidade | 4.5/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.3/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.3/5 | Com base em avaliações gerais | | Recursos | 4.4/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: AppsFlyer - **Localização**: San Francisco, EUA - **Fundada**: 2011 ## Contexto comercial - **Preço inicial**: US$ 0,07 - **Modelo de preços**: (Versão gratuita disponível) (Teste grátis) - **Público-alvo**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: chinês tradicional, coreano, espanhol, francês, inglês, japonês, português, russo - **Países disponíveis**: Alemanha, Argentina, Austrália, Brasil, Bélgica, Canadá, Chile, China, Colômbia, Coreia do Sul, Dinamarca, Emirados Árabes Unidos, Eslovênia, Espanha, Estados Unidos, Filipinas, Finlândia, França, Gibraltar, Indonésia e mais 21 ## Recursos - A/B Testing - API - Alertas da conta - Análise de dados de campanhas - Análise de dados do site - Análise de dados preditiva - Análise por coorte - Atribuição de múltitoque - Atribuição entre canais - Bloqueio de IP - Coleta de dados de multicanal - Controle da receita - Detecção de fraude - Gestão de canais - Gestão de conformidade - Gestão de experiência do cliente - Importação/exportação de dados - Indicadores de desempenho - Integração de redes sociais - Mapeamento da trajetória do cliente ## Integrações (9 no total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Software de Mobile Marketing](https://www.getapp.com.br/directory/309/mobile-marketing/software) ## Categorias relacionadas - [Software de Mobile Marketing](https://www.getapp.com.br/directory/309/mobile-marketing/software) - [Ferramentas de Análise de Marketing](https://www.getapp.com.br/directory/602/marketing-analytics/software) - [Software de Análises para Celular](https://www.getapp.com.br/directory/1041/mobile-analytics/software) - [Software de Modelos de Atribuição](https://www.getapp.com.br/directory/1317/marketing-attribution/software) - [Software de Proteção Contra Cliques Fraudulentos](https://www.getapp.com.br/directory/1421/click-fraud/software) ## Alternativas 1. [Jira](https://www.getapp.com.br/software/9953/jira) — 4.4/5 (15298 reviews) 2. [CTM](https://www.getapp.com.br/software/127363/calltrackingmetrics) — 4.6/5 (150 reviews) 3. [Marketo Engage](https://www.getapp.com.br/software/990/marketo-lead-management) — 4.3/5 (710 reviews) 4. [Dreamdata](https://www.getapp.com.br/software/131879/dreamdata-io) — 4.8/5 (55 reviews) 5. [Looker](https://www.getapp.com.br/software/91545/looker) — 4.5/5 (282 reviews) ## Avaliações ### "Perfect tool for App Marketers" — 5.0/5 > **Swati** | *5 de abril de 2022* | Publicidade e marketing | Taxa de recomendação: 9.0/10 > > **Vantagens**: Appsflyer covers all the aspects that one might need during analysis of media sources for various acquisition as well as reengagement campaigns. Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control. Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement. Overall I'm very satisfied with Appsflyer. > > **Desvantagens**: Appsflyer is only helpful for app analytics and attribution and we still have to rely on other tools like GA and Mixpanel for web analytics. If appsflyer could also add web analytics to its offerings then it would become a one stop solution for analytic needs. > > Appsflyer offers so many features through its easy to use User Interface and there is no learning curve to get familiar with the platform. We use Appsflyer on a daily basis to monitor campaign performance of various media sources and identifying sources which contribute the most towards fraud traffic. ----- ### "Must have tool for advertising enthusiasts" — 5.0/5 > **Rajat** | *29 de julho de 2024* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: Its ease of use makes it a great product. Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product amongst all advertising products. > > **Desvantagens**: Customer support could have been better. Recently due to AppsFLyer's handshare feature, we faced extreme click filtering where our click were not being recorded on AppsFlyer. We tried contacting AppsFlyer team but it was not an expected support. > > Very good experience. Most of my campaigns are integrated on AppsFLyer so I use it everyday for almost 10 hours a day. I am very much happy with AppsFlyer. ----- ### "Pricing Model extremely opaque" — 3.0/5 > **Alfonso** | *1 de fevereiro de 2020* | Software | Taxa de recomendação: 3.0/10 > > **Vantagens**: You cannot get the pricing model for this software > > **Desvantagens**: This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing. > > Very opaque and cannot do anything by yourself easily. ----- ### "Performance metrix review of Appsflyer" — 5.0/5 > **Akash** | *31 de julho de 2024* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: Its been a lot of things which i like in Appsflyer , 1. We can check regular performance of our running campaign. 2. Can done regular optimization 3. Can import/export raw data to check complete performance of any campaigns. > > **Desvantagens**: There's very few things which i don't like in Appsflyer. 1. Some times click filtering issue occurs due to new updated things on Appsflyer which affect our daily campaigns. 2. no other things yet. > > If I talk about Overall Experience, then I can say it's quite good experience with new platform like Appsflyer as it has alot of features which can make me knowledgable towards performance and advertising industry. ----- ### "Appsflyer never fails to amaze me\!" — 5.0/5 > **Dwight** | *1 de agosto de 2024* | Pesquisa de mercado | Taxa de recomendação: 10.0/10 > > **Vantagens**: What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base, reporting, overall performance, and user-friendliness in accessing different functions, especially working as an advertiser and publisher > > **Desvantagens**: Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform. I have noticed significant updates on the platform, which is good, but I am still adapting to where to function. > > I've been using Appsflyer since the beginning of my career journey, from Dynata to adParagon. I've noticed that it has advanced significantly since I started using it. What I really love about Appsflyer is that it's the only Mobile Measurement Partner (MMP) that provides knowledge base and courses. These resources not only help me navigate the platform, but also understand the broader mobile marketing landscape. ----- Página: 1 / 7\ Próximo: [Próxima página](https://www.getapp.com.br/software/119911/appsflyer?page=2) ## Links - [Ver em GetApp](https://www.getapp.com.br/software/119911/appsflyer) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados