Mediatool

Mediatool
Sobre o Mediatool
O Mediatool é uma solução de planejamento de mídia baseada na nuvem, projetada para ajudar anunciantes e organizações de marketing a planejar, analisar e gerenciar atividades de marketing, bem como orçamentos em várias campanhas. A plataforma inclui um portal unificado que permite aos profissionais de marketing receber sugestões dos clientes e aprovar ou rejeitar planos de mídia com comentários.
Os resumos da campanha do Mediatool ajudam as organizações a supervisionar as despesas e permitem a filtragem de dados por mercado, marca, produto, canal promocional ou tipo de mídia. O aplicativo oferece uma variedade de recursos, incluindo um banco de dados centralizado, relatórios de comparação, notificações de prazos, listas de tarefas, fluxos de trabalho personalizáveis e muito mais. As ferramentas de colaboração integradas permitem que os profissionais de marketing comuniquem e compartilhem ideias, atualizações e documentos com partes interessadas externas ou internas. Os gerentes podem definir permissões baseadas em funções, permitindo que os membros da equipe visualizem ou modifiquem seções específicas de campanhas.
O Mediatool inclui painéis personalizáveis, que permitem aos administradores obter informações sobre gastos planejados, alcance da mídia, desempenho da campanha e muito mais através de gráficos, tabelas e análise. O sistema também é compatível com a integração com vários aplicativos de terceiros, incluindo Instagram, Facebook, Google Analytics, AdWords e DCM.
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Avaliações
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Ajude os compradores de software! As avaliações de programas ajudam outras pessoas a tomarem melhores decisões.

- Setor: Tradução e localização
- Porte da empresa: 2–10 funcionários
- Usado Semanal durante 1 a 5 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
It is all about perspective. Increase your profitability with Mediatool.
Avaliado em 24/09/2020
A desperate search for an efficient solution to manage media buy activities across a plethora of...
A desperate search for an efficient solution to manage media buy activities across a plethora of media outlets was a bit daunting yet mandatory task. It is challenging especially if media buying is not the only work to be done and managed accurately while your team is not corporate sized one.
Then I've came across mediatool and reached out to ask for further details.
Mediatool is now a member of my marketing team who works when I sleep or do something else.
The price for a service, compared to time saved, increased planning capability, optimized budget spending due to improved data overview, is a no-brainer argument to choose Mediatool as your media management software.
Worth every penny invested. Mediatool buys my time back, helps to improve planning & reporting.
At the end of the day, Mediatool increases profitability of every manhour minute and ad spend ROI.
It would be great to see in the future some other features:
- link shortener or at least integration for one of these
- open API with quick access for developers (Mediatool does have an API, but you have to ask for it)
- more integrations of course
- Deeper integrations, such as live overview if ad is actually running and option to pause it, i.e.
- Improved solution for media content delivery (creative per unit)
Vantagens
- Saving tremendous amounts of time
- Saving attention span to focus on strategy
- Single source of truth (still work to be done but already wonderful)
- Omnichannel data under your fingers
- Support, willingness of the whole Mediatool team to help growing companies
Desvantagens
- Only thing I would appreciate are more self-service best-practice hints and further documentation
- Setor: Jogos e cassinos
- Porte da empresa: 1.001–5.000 funcionários
- Usado Diariamente durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
Great media planning tool
Avaliado em 05/10/2020
So far my experience with Mediatool has been great! It has been easy to push an adoption within...
So far my experience with Mediatool has been great! It has been easy to push an adoption within Kindred once the new users aknowledge all the benefits they have by using it and how intuitive it is.
The support we receive from the whole Mediatool team is amazing. They are very agile on fixing any bugs that the users may have, are open to improvement suggestions and special functionalities development to meet the needs of the client.
Vantagens
Mediatool is very intuitive and user friendly, which makes easy to adopt the use. As an admin user, I can tell that is very easy to define a plan structure by using the tags, it gives us flexibility enough to supply the individual needs that each media type demands.
The multiple offered functionalities inside of the tool makes it interesting not only for a media planner, but for every user levels. By bringing a calendar view that can be customizable by each user according to information they want to see, customizable dashboards that makes the plans information visual, the detailed plan at sheet view and the delivery plan that may help on the controlling of creative delivery.
Desvantagens
One point of attenction is for the sheet view, once the entries are included, the data is saved, the user leaves the page and return at some point at the same sheet view, the entries may not be at the same order it was included or appears on different orders for each user. It makes a bit of confusion at a planner/approver side and mainly makes harder to identify what was newly included at the plan, the users can't identify by a row number because it will probably appear at a different position to the other user.
- Setor: Publicidade e marketing
- Porte da empresa: 201–500 funcionários
- Usado Semanal durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 7.0 /10
Mediatool Review For Advertising Agency
Avaliado em 27/08/2019
Vantagens
Love how this is a one-stop database for all our media campaigns, where you can access each individual campaign and slice the information however you like, as well as easily export to Excel or Powerpoint.
Desvantagens
The onboarding process is somewhat lengthy as there are a lot of nuances into building your campaigns within the tool.
- Setor: Publicidade e marketing
- Porte da empresa: 10.000+ funcionários
- Usado Diariamente durante Mais de um ano
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
A new level of marketing investment control
Avaliado em 01/07/2020
My overall experience with Mediatool is that it is easy to use and bring great transparency...
My overall experience with Mediatool is that it is easy to use and bring great transparency between departments and agencies so everyone knows status and what is going on when. And they have great customer support!!
Vantagens
I finally have got a great overview of all our media investments and saves a lot of time with automated reports for different people at different departments within our company. Today I can compare planned versus actual costs to easier allocate budgets better. The real-time campaign performance reports are very good to follow up on campaign targets to in time understand how the campaigns are doing.
Desvantagens
Nothing really, but we want to connect to our internal finance system that we aim todo soon.

- Setor: Ócio, viagens e turismo
- Porte da empresa: 51–200 funcionários
- Usado Diariamente durante 1 a 5 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 8.0 /10
Looking to manage your strategic media planning anytime anywhere? Look no further, I’d say!
Avaliado em 06/08/2018
Although Mediatool works great in terms of planning loads big chunks of advertising campaign media...
Although Mediatool works great in terms of planning loads big chunks of advertising campaign media planning, it is even more powerful if you like to manage complex integrated marketing and communication campaigns that need a thoughtful and sophisticated interplay of form, time, and content of your activities. In that way it helps us a lot with our strategic change from a destination marketing organization to a content provider.
Vantagens
SaaS web-based easy to use intuitiv highly customizable central hub as powerful as to manage big corporations complex media planning. As if this wouldn’t be enough service, support and business development work with you on your solutions that fit your needs.
Desvantagens
None. Really. Why? Because if a con pops up service, support and business development are eager to find a solution because this true innovation and business development.
Perguntas frequentes sobre o Mediatool
Abaixo estão algumas perguntas frequentes sobre o Mediatool.P: Que tipo de planos o Mediatool oferece?
O Mediatool oferece os seguintes planos de pagamento:
- A partir de: € 149,00/ano
- Modelo de preços: Assinatura
- Avaliação gratuita: Não disponível
P: Quem costuma usar o Mediatool?
Os clientes habituais do Mediatool são:
11–50, 51–200, 201–500, 501–1.000, 1.001–5.000
P: Em que idioma o Mediatool está?
O Mediatool está nos seguintes idiomas:
inglês
P: O Mediatool é compatível com dispositivos móveis?
O Mediatool é compatível com os seguintes dispositivos:
P: O Mediatool se integra com quais outros aplicativos?
O Mediatool se integra com os seguintes aplicativos:
Adform Ad Server, Google Ads, Google Analytics 360, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Google Search Console, Google Sheets, Instagram, LinkedIn for Business, Meta for Business, Outbrain, Pinterest, Snapchat, TikTok, Twitter/X
P: Que nível de suporte o Mediatool oferece?
O Mediatool oferece as seguintes opções de suporte:
Email/Help Desk, FAQs/Fórum, Base de conhecimento, Bate-papo
Categorias relacionadas
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