Later

4,4 (384)
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Ferramenta de marketing e agendamento para Instagram

Sobre o Later

Later é uma plataforma de marketing baseada na internet, desenvolvida para ajudar as empresas a planejar e agendar postagens em plataformas de rede social, incluindo Instagram, Facebook, Twitter e Pinterest. A ferramenta de arrastar e soltar para o calendário permite que os usuários planejem postagens sociais para a semana seguinte e supervisionem o engajamento em tempo real. O calendário visual de conteúdo fornece uma visão rápida das próximas postagens e a publicação automática significa que nenhum trabalho manual é necessário após a configuração do cronograma.

O planejador visual do Instagram no Later permite que os usuários visualizem a estética do feed e vejam como as fotos ficarão depois de publicadas. O planejador utiliza uma interface de arrastar e soltar para que as postagens possam ser movidas até que o usuário esteja satisfeito com a aparência das postagens agendadas. Os stories do Instagram também podem ser agendados usando o planejador Later e a análise de otimização ajuda as empresas a determinar os melhores momentos para publicá-los.

Outros recursos do Later incluem importação de mídia de dispositivos móveis, Google Drive, Dropbox e muito mais, gestão de várias contas com a funcionalidade de alternar contas facilmente, gestão de conteúdo gerado pelo usuário, análise de desempenho e integração com o Linkin.bio para monetizar postagens.


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Later

4,4 (384)
VS.

Preço inicial

US$ 0,00
mês
€ 49,00
mês

Opções de preços

Versão gratuita
Versão de teste gratuita
Versão gratuita
Versão de teste gratuita

Recursos

17
54

Integrações

3
Nenhuma integração encontrada

Praticidade

4,4 (384)
4,4 (51)

Relação qualidade/preço

4,3 (384)
4,1 (51)

Atendimento ao cliente

4,3 (384)
4,5 (51)
As barras de classificação verdes mostram o produto vencedor com base na nota média e no número de avaliações.

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Avaliações

Classificação geral

4,4 /5
(384)
Relação qualidade/preço
4,3/5
Recursos
4,3/5
Praticidade
4,4/5
Suporte ao cliente
4,3/5

Já tem o Later?

Ajude os compradores de software! As avaliações de programas ajudam outras pessoas a tomarem melhores decisões.

Exibindo 5 avaliações de 384
Lawrence
Lawrence
Classificação geral
  • Setor: Mobiliário
  • Porte da empresa: 11–50 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 9.0 /10

Great for social media management

Avaliado em 11/08/2022

I've used Later almost daily to schedule and manage my organization's social media presence. It is...

I've used Later almost daily to schedule and manage my organization's social media presence. It is a very useful tool with many great features that is available for a price I haven't seen offered by any competitors. It is extremely detailed in its support for Instagram and Tik Tok as well (especially when scheduling stories), so if you're primarily using those platforms, you're sure to find Later to be extremely helpful.

Vantagens

It was extremely easy to schedule posts on several different accounts and manage media assets. Instagram analytics were also helpful in growing the company's following. It offers a lot of useful features for a relatively low price.

Desvantagens

It could certainly use more detailed analytics for platforms other than Instagram and TikTok. I also wish there was a way to duplicate/clone posts. When managing pictures and images, it does not store the original file, and when editing pictures for different platform, there is no way to save custom settings.

Alternativas consideradas

Sprout Social, Semrush e Hootsuite

Razões para mudar para o Later

Amazing value for what it offers.
Darien
Darien
Classificação geral
  • Setor: Instituições religiosas
  • Porte da empresa: 2–10 funcionários
  • Usado Outro durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 6.0 /10

Well designed Social Media Management platform with a fatal flaw

Avaliado em 21/01/2020

Overall, Later was an incredible platform that offers some incredible features at a price point...

Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products.

Vantagens

Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them.

Desvantagens

While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted.

With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive & less featured platform that would auto-post to instagram.

As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform.

Alternativas consideradas

Buffer

Razões para mudar para o Later

Originally chose Later over Buffer for the features available and the easier user-interface
yas
Classificação geral
  • Setor: Roupa e moda
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 7.0 /10

would be great, if only it worked flawlessly

Avaliado em 13/04/2023

Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more...

Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more functions than e.g. meta business suite or canva. I was however dissappointed as it didn't allow for quite a few things and a lot of the things only work on the higher premium plans, and a lot of glitches. So in the end I didn't really save as much time as I had hoped. If I were to continue with social media managament I would move to a paid plan, which is affordable, as the free plan in the end did not give me much convenience and time-saving over other tools. But they should then definitely integrate Canva for media creation.

Vantagens

easy to use , allows to schedule insta, Facebook AND LinkedIn in one tool. integrated hashtag tool, can save captions for later use.

Desvantagens

it's still not a one-in-all solution I was hoping for. Still have do use multyiple tools to manage linkedIn, FB and Insta for one account. No proposed scheduling times for LinkedIn, no canva integration. no proposed scheduling times for linkedIn, scheduled posts repeatedly didn't show up on the calendar, a saved draft is only accessible after a couple of days , an automatic post didn't show the uploaded media when it appeared on linkedIn, the analytics were non-existent/only available for higher paid plans, etc. I was doing my head in to figure out what is going wring, so I didn't really dave time,

Monique
Classificação geral
  • Setor: Fotografia
  • Porte da empresa: 2–10 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 10.0 /10

The best scheduler for instagram and twitter posts

Avaliado em 05/08/2021

I have to batch create content. I work for a photographer and I do one post a day for him. Later...

I have to batch create content. I work for a photographer and I do one post a day for him. Later has helped grow the following by scheduling posts at good times of day to get a lot of engagement and it offers hashtag suggestions too. the best solution for a social media content creator.

Vantagens

I love how easy it is on Later either via browser or mobile app to simply upload your media and drag it into a day and write the post. it's easy to add a link in bio. you can also see the best times to post, and put the posts in that slot. it has been helpful to batch create weeks worth of posts at a time.

Desvantagens

sometimes later "loses connection" with the social profiles for no reason and you need to reconnect and every now and then, the reconnect fails.

Haley
Classificação geral
  • Setor: Imobiliárias
  • Porte da empresa: 11–50 funcionários
  • Usado Semanal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Great 3rd Party Scheduling App Option

Avaliado em 14/05/2022

Very user-friendly and has great insights and tools. I prefer this over HootSuite and other...

Very user-friendly and has great insights and tools. I prefer this over HootSuite and other competitors. I also have loved the option of posting automatically or manually and the app on a mobile device is easy to use.

Vantagens

I loved the suggested hashtag feature, saves so much time when posting to Instagram! It's also a very easy-to-use software for scheduling feed posts and stories.

Desvantagens

The price for multiple accounts is what has moved me to Facebook Business Suite. With a real estate company, we have multiple agents with social media, and it's too much of a cost when there's a free option for multiple accounts.

Exibindo 5 avaliações de 384 Leia todas as avaliações

Perguntas frequentes sobre o Later

Abaixo estão algumas perguntas frequentes sobre o Later.

O Later oferece os seguintes planos de pagamento:

  • A partir de: US$ 0,00/mês
  • Modelo de preços: Versão gratuita, Assinatura
  • Avaliação gratuita: Disponível

Os clientes habituais do Later são:

Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000

O Later está nos seguintes idiomas:

inglês

O Later é compatível com os seguintes dispositivos:

Android (celular), iPhone (celular), iPad (tablet)

O Later se integra com os seguintes aplicativos:

Instagram, Meta for Business, Twitter/X

O Later oferece as seguintes opções de suporte:

Email/Help Desk, FAQs/Fórum, Base de conhecimento, Bate-papo

Categorias relacionadas

Veja todas as categorias de software encontradas para Later.