ECAL

Easeiness to use, high number of integrations, fantastic team

Can't think of any, no downsides to mention.

Guests can sign up for reminders about events they are interested in and not forget. They can also opt into other categories they may not have known about.

It is a niche area for our company. For the guests that have lots of events this is perfect and have not found any cons.

The functionality of sync to calendar is great for our users - with live updates made as event dates get updated regularly. For the organisation the feature has generated a huge amount of data to really power the growth of our database over the past few years.

The price is fairly high for this kind of platform - and is based on user numbers so you tend to get penalised for success. Account managers are focused on getting clients to drive user numbers (due to the increase in price). This can be jarring when suggestions to increase numbers often focus on driving existing database to use the platform - this has no benefit to us as an organisation and would result in extra costs for us to effectively acquire data we already own. Needs to be a more nuanced approach from account managers.

As an information services business there is strategic and operational value in leveraging consumer behaviours and activity associated with events. We see the value for the Location intelligence products, where the viability is determined by the volume of data ECAL holds. The extension of ECAL market reach and market coverage will inform Digital Marketng solutions

Scope to extend the depth of information on the genre for events

Ease of integration with Microsoft Outlook.

It is intuitive and seamless working with the ECAL platform - no complaints here.