--- description: Avaliações detalhadas do ActiveCampaign com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o ActiveCampaign com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: ActiveCampaign - Avaliações, preços e classificações | GetApp Brasil 2026 --- Breadcrumb: [Home](/) > [Sistemas CRM](/directory/230/crm/software) > [ActiveCampaign](/software/2348/activecampaign) # ActiveCampaign Canonical: https://www.getapp.com.br/software/2348/activecampaign Página: 1 / 104\ Próximo: [Próxima página](https://www.getapp.com.br/software/2348/activecampaign?page=2) > Email marketing conectado, automação de marketing, CRM e gestão de contas para empresas que desejam se conectar e interagir com os clientes. Envie um acompanhamento que se adapte ao comportamento do cliente para enviar a mensagem ideal no momento certo. Você terá clientes mais satisfeitos e conversões mais altas. > > Conclusão: 2557 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.6/5** | 2557 Avaliações | | Praticidade | 4.2/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.4/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.3/5 | Com base em avaliações gerais | | Recursos | 4.5/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: ActiveCampaign - **Fundada**: 2003 ## Contexto comercial - **Preço inicial**: R$ 49,00 - **Modelo de preços**: (Teste grátis) - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop), Android (celular), iPhone (celular), iPad (tablet) - **Idiomas**: alemão, chinês, dinamarquês, espanhol, finlandês, francês, holandês, indonésio, inglês, italiano, português, turco - **Países disponíveis**: Alemanha, Austrália, Brasil, Bélgica, Canadá, China, Dinamarca, Espanha, Estados Unidos, França, Irlanda, Itália, Japão, México, Nova Zelândia, Países Baixos, Portugal, Reino Unido, Singapura, Índia ## Recursos - A/B Testing - API - Acesso para Celular - Acompanhamento de atividades - Agendamento de campanhas - Agendamento de compromissos - Alertas/notificações - Análise de dados de campanhas - Análise de dados de vendas - Análise de dados visual - Análise de tendências de vendas - Aplicativo móvel - Armazenamento de documentos - Arquivo morto e retenção - Arrastar e soltar - Automatização de processos e fluxos de trabalho - Automação de marketing - Autoresponders - Ações ativadas por eventos - Banco de dados de contatos ## Integrações (205 no total) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... e mais 190 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Sistemas CRM](https://www.getapp.com.br/directory/230/crm/software) ## Categorias relacionadas - [Sistemas CRM](https://www.getapp.com.br/directory/230/crm/software) - [Software de Gestão de Campanhas](https://www.getapp.com.br/directory/304/campaign-management/software) - [Ferramentas de Email Marketing](https://www.getapp.com.br/directory/307/email-marketing/software) - [Ferramentas de Automação de Marketing](https://www.getapp.com.br/directory/308/marketing-automation/software) - [Software de Gestão de Contatos](https://www.getapp.com.br/directory/337/contact-management/software) ## Alternativas 1. [HubSpot Marketing Hub](https://www.getapp.com.br/software/20444/hubspot-marketing) — 4.5/5 (6214 reviews) 2. [Brevo](https://www.getapp.com.br/software/91466/brevo) — 4.6/5 (3391 reviews) 3. [Mailchimp](https://www.getapp.com.br/software/8268/mailchimp) — 4.5/5 (17549 reviews) 4. [Constant Contact](https://www.getapp.com.br/software/90578/constant-contact) — 4.3/5 (2902 reviews) 5. [EmailOctopus](https://www.getapp.com.br/software/111489/emailoctopus) — 4.8/5 (652 reviews) ## Avaliações ### "Highly recommended, user-friendly, and helpful" — 5.0/5 > **Saskia** | *15 de agosto de 2023* | Restaurantes | Taxa de recomendação: 10.0/10 > > **Vantagens**: We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online. > > **Desvantagens**: We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it. > > We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims. ----- ### "Best for small businesses\!" — 5.0/5 > **Allison** | *20 de fevereiro de 2025* | Publicidade e marketing | Taxa de recomendação: 7.0/10 > > **Vantagens**: The most robust ESP for small businesses. Love the advanced workflows like engagement tagging, custom fields, CRM-like features, and ease of use relative to how robust it is. If I still needed some advanced features, I'd definitely be using AC still. > > **Desvantagens**: Higher learning curve because of how stacked the features are. My workflows neeeded a lot of trial and error and sometimes just flat out didn't work like it should've. Was truly frustrating\! ----- ### "A powerful tool but time to move on" — 3.0/5 > **Marcus** | *29 de dezembro de 2024* | Internet | Taxa de recomendação: 4.0/10 > > **Vantagens**: ActiveCampaign stands out for its robust complexity and flexibility, making it ideal for those who want more than just a basic email marketing tool. The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows. The two taxonomies—tags and lists—provide excellent organizational capabilities, making it easy to manage contacts at scale. Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms. > > **Desvantagens**: While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget. Additionally, the system has become slow and overly complex, which can be frustrating for users who want efficiency. There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s still a drawback for such a premium-priced service. The combination of higher costs and reduced performance can make it less appealing for some users. > > I used ActiveCampaign extensively for a long time and heavily relied on its advanced automations, dual taxonomy system, and versatile API. It was a powerful tool that offered great flexibility and helped manage complex workflows effectively. However, over time, the pricing became steep, and the platform felt slower and more complicated to navigate. While it served me well for years, I eventually felt a sense of relief after switching to a simpler, more efficient solution. ActiveCampaign is undoubtedly powerful, but for me, its complexity and cost eventually outweighed its benefits. ----- ### "Organized manner of communication and interaction." — 5.0/5 > **Emily** | *30 de dezembro de 2025* | Instituições religiosas | Taxa de recomendação: 9.0/10 > > **Vantagens**: I like the fact that automated workflows assist in ensuring that communication remains consistent without manual follow-ups all the time. > > **Desvantagens**: Certain features take time before they can be learned and then really useful to use. I like all except this one. > > ActiveCampaign has been beneficial in my work as the coordinator of the church programs and outreach, as it allows me to maintain communication with the members and volunteers in a structured and dependable manner. ----- ### "Simple, Reliable, Efficient- One of the best CRMs" — 5.0/5 > **Niraj** | *27 de fevereiro de 2025* | Serviços e tecnologia da informação | Taxa de recomendação: 9.0/10 > > **Vantagens**: Automation is top-notch: Once set up, it runs seamlessly CRM and Email marketing in one: No need for multiple tools Good segmentation \& tagging – Helps in targeting right set of customers > > **Desvantagens**: UI feels outdated: Not as smooth as competitiors Pricing is a bit high: Not the most affordable option Lags at times > > ActiveCampaign is a great tool for email automation and customer engagement. It is very easy to setup and has some powerful features, but can be bit tricky for beginners. The UI could be smoother, but overall, it helps in streamlining workflows and marketing efforts. ----- Página: 1 / 104\ Próximo: [Próxima página](https://www.getapp.com.br/software/2348/activecampaign?page=2) ## Links - [Ver em GetApp](https://www.getapp.com.br/software/2348/activecampaign) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados