---
description: Avaliações detalhadas do ActiveCampaign com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o ActiveCampaign com produtos similares.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: ActiveCampaign - Avaliações, preços e classificações | GetApp Brasil 2026
---

Breadcrumb: [Home](/) > [Sistemas CRM](/directory/230/crm/software) > [ActiveCampaign](/software/2348/activecampaign)

# ActiveCampaign

Canonical: https://www.getapp.com.br/software/2348/activecampaign

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Próximo: [Próxima página](https://www.getapp.com.br/software/2348/activecampaign?page=2)

> Email marketing conectado, automação de marketing, CRM e gestão de contas para empresas que desejam se conectar e interagir com os clientes. Envie um acompanhamento que se adapte ao comportamento do cliente para enviar a mensagem ideal no momento certo. Você terá clientes mais satisfeitos e conversões mais altas.
> 
> Conclusão: 2565 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.6/5** | 2565 Avaliações |
| Praticidade | 4.2/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.4/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.3/5 | Com base em avaliações gerais |
| Recursos | 4.5/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: ActiveCampaign
- **Fundada**: 2003

## Contexto comercial

- **Preço inicial**: R$ 49,00
- **Modelo de preços**:  (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop), Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: alemão, chinês, dinamarquês, espanhol, finlandês, francês, holandês, indonésio, inglês, italiano, português, turco
- **Países disponíveis**: Alemanha, Austrália, Brasil, Bélgica, Canadá, China, Dinamarca, Espanha, Estados Unidos, França, Irlanda, Itália, Japão, México, Nova Zelândia, Países Baixos, Portugal, Reino Unido, Singapura, Índia

## Recursos

- A/B Testing
- API
- Acesso para Celular
- Acompanhamento de atividades
- Agendamento de campanhas
- Agendamento de compromissos
- Alertas/notificações
- Análise de dados de campanhas
- Análise de dados de vendas
- Análise de dados visual
- Análise de tendências de vendas
- Aplicativo móvel
- Armazenamento de documentos
- Arquivo morto e retenção
- Arrastar e soltar
- Automação de marketing
- Autoresponders
- Ações ativadas por eventos
- Banco de dados de contatos
- Banco de dados do cliente

## Integrações (205 no total)

- 123FormBuilder
- 46elks
- AEvent
- APIANT
- Act\!
- Acuity Scheduling
- AdPage
- AdaptiveU
- AddEvent
- Adobe Commerce
- AgencyAnalytics
- Agile CRM
- Aimtell
- Aircall
- Airtable

... e mais 190 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Sistemas CRM](https://www.getapp.com.br/directory/230/crm/software)

## Categorias relacionadas

- [Sistemas CRM](https://www.getapp.com.br/directory/230/crm/software)
- [Software de Gestão de Campanhas](https://www.getapp.com.br/directory/304/campaign-management/software)
- [Ferramentas de Email Marketing](https://www.getapp.com.br/directory/307/email-marketing/software)
- [Ferramentas de Automação de Marketing](https://www.getapp.com.br/directory/308/marketing-automation/software)
- [Software de Gestão de Contatos](https://www.getapp.com.br/directory/337/contact-management/software)

## Alternativas

1. [HubSpot Marketing Hub](https://www.getapp.com.br/software/20444/hubspot-marketing) — 4.5/5 (6243 reviews)
2. [Brevo](https://www.getapp.com.br/software/91466/brevo) — 4.6/5 (3489 reviews)
3. [Mailchimp](https://www.getapp.com.br/software/8268/mailchimp) — 4.5/5 (17643 reviews)
4. [Constant Contact](https://www.getapp.com.br/software/90578/constant-contact) — 4.3/5 (2934 reviews)
5. [EmailOctopus](https://www.getapp.com.br/software/111489/emailoctopus) — 4.8/5 (655 reviews)

## Avaliações

### "Marketing automation with superpowers" — 4.0/5

> **Vincenzo Bernardino** | *6 de abril de 2025* | Publicidade e marketing | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: If goes very deep into marketing automation building
> 
> **Desvantagens**: There's nothing I don't like maybe it's a bit pricey but it makes sense for the tool
> 
> I've used it in different instances to create automation. It's not the easiest tool but not even too hard, it goes very deep

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### "Simple, reliable, and perfect for coaches" — 5.0/5

> **Avaliador Verificado** | *21 de agosto de 2025* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: I love how easy and reliable the automations are. 

Once set up, they just run in the background and save me so much time. 
It’s also very intuitive to use, even if you’re not super technical. The integration with Ablefy works seamlessly, which makes connecting my courses with email marketing effortless.
> 
> **Desvantagens**: The reporting could be a bit simpler and more beginner-friendly. 
Sometimes I just want quick insights, but they’re hidden behind several clicks. Also, some features feel a bit limited in the smaller plan, though that’s fair for the price point.
> 
> Overall, ActiveCampaign has been a great fit for my coaching business. 

It automates the most important steps, helps me welcome new clients smoothly, and keeps my community engaged with ease. For anyone running an online business or coaching program, it’s a solid, dependable tool that lets you focus on your clients instead of tech struggles.

-----

### "Potentially great but underperforms." — 2.0/5

> **Caspar** | *9 de outubro de 2025* | Serviços e tecnologia da informação | Taxa de recomendação: 2.0/10
> 
> **Vantagens**: Can eventually do most tasks we are asking of it consistently. Email campaigns and automations work and are sent out in a timely manner.
> 
> **Desvantagens**: Bad usability and very buggy. Not simple to create and edit email campaigns. Not easy to track UTM data through forms. Not easy to manage contact lists.
> 
> Not great. Causes a lot of frustrations among users. Often randomly signed out. Experience issues most times we use it.

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### "Automating our distributor pipeline on B2B." — 4.0/5

> **Christopher** | *26 de março de 2026* | Vidro, cerâmica e concreto | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record.
> 
> **Desvantagens**: The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.
> 
> As a Commercial Director, it is important to nurture our B2B long-term leads in an efficient way. I apply this to automatically run our complicated sales cycles and promotional campaigns. It is an unquestioned giant of focused outreach, and the learning curve is so high that a more traditional, relationship-based sales force can be exasperated by it.

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### "ActiveCampaign: Powered to Drive Growth in Marketing Campaigns" — 5.0/5

> **Graziana** | *15 de janeiro de 2026* | Varejistas | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: ActiveCampaign demonstrates an outstanding support in matters marketing automation, with advanced and AI supported capabilities 
The program records a solid integration with sales and CRM tools
I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients
> 
> **Desvantagens**: AdtiveCampaign have robust and multiple features, which overwhelms beginners and they need more learning 
I don’t like the advanced ActiveCampaign tiers, which makes the app expensive
> 
> ActiveCampaign is a vibrant tool that handles diverse marketing tasks and it brings a consistent customer communication 
The program is valuable in nurturing customers conversions and improving on customer follow up
The app combines sales and marketing, bringing a versatile approach to the market

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## Links

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