--- description: Avaliações detalhadas do Salesforce Marketing Cloud com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o Salesforce Marketing Cloud com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Salesforce Marketing Cloud - Avaliações, preços e classificações | GetApp Brasil 2026 --- Breadcrumb: [Home](/) > [Software de Gestão de Campanhas](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud](/software/607/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.getapp.com.br/software/607/salesforce-marketing-cloud Página: 1 / 23\ Próximo: [Próxima página](https://www.getapp.com.br/software/607/salesforce-marketing-cloud?page=2) > Conheça o Salesforce Marketing Cloud, uma solução de marketing líder para aumentar o envolvimento com os consumidores. > > Conclusão: 531 usuários atribuíram a nota **4.2/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.2/5** | 531 Avaliações | | Praticidade | 3.8/5 | Com base em avaliações gerais | | Suporte ao cliente | 3.9/5 | Com base em avaliações gerais | | Relação qualidade/preço | 3.8/5 | Com base em avaliações gerais | | Recursos | 4.3/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Salesforce - **Localização**: San Francisco, EUA - **Fundada**: 2003 ## Contexto comercial - **Preço inicial**: US$ 25,00 - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet) - **Idiomas**: alemão, chinês, chinês tradicional, coreano, dinamarquês, espanhol, finlandês, francês, holandês, húngaro, indonésio, inglês, irlandês, italiano, japonês, norueguês, polonês, português, russo, sueco, tcheco - **Países disponíveis**: Alemanha, Arábia Saudita, Austrália, Brasil, Bélgica, Canadá, China, Dinamarca, Emirados Árabes Unidos, Espanha, Estados Unidos, Filipinas, Finlândia, França, Indonésia, Irlanda, Israel, Itália, Japão, Malásia e mais 14 ## Recursos - A/B Testing - AI Copilot - API - Acesso para Celular - Acompanhamento de atividades - Administração de website - Agendamento de campanhas - Agendamento de postagens - Agendamento de publicações - Alertas/notificações - Análise da concorrência - Análise de dados - Análise de dados de campanhas - Análise de dados de vendas - Análise de dados do site - Análise de dados preditiva - Análise de dados visual - Análises de dados comportamentais - Armazenamento de documentos - Arquivo morto e retenção ## Integrações (7 no total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Software de Gestão de Campanhas](https://www.getapp.com.br/directory/304/campaign-management/software) ## Categorias relacionadas - [Software de Gestão de Campanhas](https://www.getapp.com.br/directory/304/campaign-management/software) - [Ferramentas de Email Marketing](https://www.getapp.com.br/directory/307/email-marketing/software) - [Ferramentas de Automação de Marketing](https://www.getapp.com.br/directory/308/marketing-automation/software) - [Sistemas de Automação de Vendas](https://www.getapp.com.br/directory/338/sales-force-automation/software) - [Software de Gestão de Leads](https://www.getapp.com.br/directory/339/lead-management/software) ## Alternativas 1. [Brevo Marketing Platform](https://www.getapp.com.br/software/91466/brevo) — 4.6/5 (3516 reviews) 2. [ActiveCampaign](https://www.getapp.com.br/software/2348/activecampaign) — 4.6/5 (2568 reviews) 3. [Constant Contact](https://www.getapp.com.br/software/90578/constant-contact) — 4.3/5 (2947 reviews) 4. [EmailOctopus](https://www.getapp.com.br/software/111489/emailoctopus) — 4.8/5 (655 reviews) 5. [HubSpot Marketing Hub](https://www.getapp.com.br/software/20444/hubspot-marketing) — 4.5/5 (6254 reviews) ## Avaliações ### "Top Sales Management Software" — 4.0/5 > **Jennifer** | *24 de agosto de 2023* | Hospitais e Saúde | Taxa de recomendação: 9.0/10 > > **Vantagens**: The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue. > > **Desvantagens**: More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated. > > Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications. ----- ### "Easy to use, but not a great value" — 4.0/5 > **Britta** | *6 de dezembro de 2024* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 5.0/10 > > **Vantagens**: It is fairly easy to use and create content in > > **Desvantagens**: It is expensive, and they charge you ala carte for everything ----- ### "Terrible product, terrible support" — 1.0/5 > **Avaliador Verificado** | *7 de julho de 2018* | Internet | Taxa de recomendação: 0.0/10 > > **Vantagens**: The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them. > > **Desvantagens**: Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system. ----- ### "SFMC is a great tool\!" — 5.0/5 > **Avaliador Verificado** | *16 de outubro de 2023* | Serviços financeiros | Taxa de recomendação: 8.0/10 > > **Vantagens**: The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists. > > **Desvantagens**: The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder. > > Overall the experience is great. Support is great and quick and it works great for more complex campaigns. ----- ### "Marketing in one platform" — 5.0/5 > **Avaliador Verificado** | *7 de dezembro de 2022* | Telecomunicações | Taxa de recomendação: 10.0/10 > > **Vantagens**: I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach. > > **Desvantagens**: i do not have anything i dislike so far, we constantly use this feature ----- Página: 1 / 23\ Próximo: [Próxima página](https://www.getapp.com.br/software/607/salesforce-marketing-cloud?page=2) ## Links - [Ver em GetApp](https://www.getapp.com.br/software/607/salesforce-marketing-cloud) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados