---
description: Avaliações detalhadas do Salesforce Marketing Cloud com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o Salesforce Marketing Cloud com produtos similares.
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title: Salesforce Marketing Cloud - Avaliações, preços e classificações | GetApp Brasil 2026
---

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# Salesforce Marketing Cloud

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> Conheça o Salesforce Marketing Cloud, uma solução de marketing líder para aumentar o envolvimento com os consumidores.
> 
> Conclusão: 526 usuários atribuíram a nota **4.2/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.2/5** | 526 Avaliações |
| Praticidade | 3.8/5 | Com base em avaliações gerais |
| Suporte ao cliente | 3.9/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 3.8/5 | Com base em avaliações gerais |
| Recursos | 4.3/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Salesforce
- **Localização**: San Francisco, EUA
- **Fundada**: 2003

## Contexto comercial

- **Preço inicial**: US$ 25,00
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: alemão, chinês, chinês tradicional, coreano, dinamarquês, espanhol, finlandês, francês, holandês, húngaro, indonésio, inglês, irlandês, italiano, japonês, norueguês, polonês, português, russo, sueco, tcheco
- **Países disponíveis**: Alemanha, Arábia Saudita, Austrália, Brasil, Bélgica, Canadá, China, Dinamarca, Emirados Árabes Unidos, Espanha, Estados Unidos, Filipinas, Finlândia, França, Indonésia, Irlanda, Israel, Itália, Japão, Malásia e mais 14

## Recursos

- A/B Testing
- AI Copilot
- API
- Acesso para Celular
- Acompanhamento de atividades
- Administração de website
- Agendamento de campanhas
- Agendamento de postagens
- Agendamento de publicações
- Alertas/notificações
- Análise da concorrência
- Análise de dados
- Análise de dados de campanhas
- Análise de dados de vendas
- Análise de dados do site
- Análise de dados preditiva
- Análise de dados visual
- Análises de dados comportamentais
- Armazenamento de documentos
- Arquivo morto e retenção

## Integrações (7 no total)

- Adobe Workfront
- LinkedIn for Business
- Meta for Business
- Salesforce Sales Cloud
- Shopify
- Twitter/X
- Vidyard

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Software de Gestão de Campanhas](https://www.getapp.com.br/directory/304/campaign-management/software)

## Categorias relacionadas

- [Software de Gestão de Campanhas](https://www.getapp.com.br/directory/304/campaign-management/software)
- [Ferramentas de Email Marketing](https://www.getapp.com.br/directory/307/email-marketing/software)
- [Ferramentas de Automação de Marketing](https://www.getapp.com.br/directory/308/marketing-automation/software)
- [Sistemas de Automação de Vendas](https://www.getapp.com.br/directory/338/sales-force-automation/software)
- [Software de Gestão de Leads](https://www.getapp.com.br/directory/339/lead-management/software)

## Alternativas

1. [Brevo](https://www.getapp.com.br/software/91466/brevo) — 4.6/5 (3393 reviews)
2. [Mailchimp](https://www.getapp.com.br/software/8268/mailchimp) — 4.5/5 (17549 reviews)
3. [ActiveCampaign](https://www.getapp.com.br/software/2348/activecampaign) — 4.6/5 (2557 reviews)
4. [Constant Contact](https://www.getapp.com.br/software/90578/constant-contact) — 4.3/5 (2902 reviews)
5. [EmailOctopus](https://www.getapp.com.br/software/111489/emailoctopus) — 4.8/5 (652 reviews)

## Avaliações

### "Incredibly Powerful Cloud-Based Marketing Automation Platform" — 5.0/5

> **Jana** | *7 de agosto de 2023* | Software | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need.
> 
> **Desvantagens**: It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously.
> 
> Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management.

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### "For sales and marketing operations, this is a highly valuable tool." — 4.0/5

> **Manuel** | *30 de junho de 2022* | Entretenimento | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software.  Other utilities can be accessed via links.  The interface that is easy to utilize.  A little forethought will save you from many headaches.
> 
> **Desvantagens**: Needs a good deal of technical expertise. &#10;Has a long learning curve&#10;Aspects of operation, a little foresight will save you a lot of headaches.
> 
> Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing.

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### "SFMC is the WORSE" — 1.0/5

> **Lisa** | *5 de abril de 2024* | Varejistas | Taxa de recomendação: 0.0/10
> 
> **Vantagens**: Nothing\! Absolute worse platform there is
> 
> **Desvantagens**: Everything\! It's terrible platform, not intuitive, requires marketer to act like IT, clunky, minimal support, all in all feels like a sales tactic scam
> 
> Terrible experience. Need to know basic SQL and AMP scripting.

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### "Top Sales Management Software" — 4.0/5

> **Jennifer** | *24 de agosto de 2023* | Hospitais e Saúde | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue.
> 
> **Desvantagens**: More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.
> 
> Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications.

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### "Salesforce Insight" — 4.0/5

> **Arianna** | *25 de setembro de 2024* | Serviços e tecnologia da informação | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: I like how user-friendly it is and how I am able to create reports easily.
> 
> **Desvantagens**: I don't like how slow it functions sometimes. I have to refresh certain pages to update a contact.
> 
> I appreciate the advanced model of the overall platform. Compared to other Sales CRM's, this has to be the best out right now.

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