--- description: Avaliações detalhadas do Salesforce Marketing Cloud com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o Salesforce Marketing Cloud com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Salesforce Marketing Cloud - Avaliações, preços e classificações | GetApp Brasil 2026 --- Breadcrumb: [Home](/) > [Software de Gestão de Campanhas](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud](/software/607/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.getapp.com.br/software/607/salesforce-marketing-cloud Página: 1 / 22\ Próximo: [Próxima página](https://www.getapp.com.br/software/607/salesforce-marketing-cloud?page=2) > Conheça o Salesforce Marketing Cloud, uma solução de marketing líder para aumentar o envolvimento com os consumidores. > > Conclusão: 529 usuários atribuíram a nota **4.2/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.2/5** | 529 Avaliações | | Praticidade | 3.8/5 | Com base em avaliações gerais | | Suporte ao cliente | 3.9/5 | Com base em avaliações gerais | | Relação qualidade/preço | 3.8/5 | Com base em avaliações gerais | | Recursos | 4.3/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Salesforce - **Localização**: San Francisco, EUA - **Fundada**: 2003 ## Contexto comercial - **Preço inicial**: US$ 25,00 - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet) - **Idiomas**: alemão, chinês, chinês tradicional, coreano, dinamarquês, espanhol, finlandês, francês, holandês, húngaro, indonésio, inglês, irlandês, italiano, japonês, norueguês, polonês, português, russo, sueco, tcheco - **Países disponíveis**: Alemanha, Arábia Saudita, Austrália, Brasil, Bélgica, Canadá, China, Dinamarca, Emirados Árabes Unidos, Espanha, Estados Unidos, Filipinas, Finlândia, França, Indonésia, Irlanda, Israel, Itália, Japão, Malásia e mais 14 ## Recursos - A/B Testing - AI Copilot - API - Acesso para Celular - Acompanhamento de atividades - Administração de website - Agendamento de campanhas - Agendamento de postagens - Agendamento de publicações - Alertas/notificações - Análise da concorrência - Análise de dados - Análise de dados de campanhas - Análise de dados de vendas - Análise de dados do site - Análise de dados preditiva - Análise de dados visual - Análises de dados comportamentais - Armazenamento de documentos - Arquivo morto e retenção ## Integrações (7 no total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Software de Gestão de Campanhas](https://www.getapp.com.br/directory/304/campaign-management/software) ## Categorias relacionadas - [Software de Gestão de Campanhas](https://www.getapp.com.br/directory/304/campaign-management/software) - [Ferramentas de Email Marketing](https://www.getapp.com.br/directory/307/email-marketing/software) - [Ferramentas de Automação de Marketing](https://www.getapp.com.br/directory/308/marketing-automation/software) - [Sistemas de Automação de Vendas](https://www.getapp.com.br/directory/338/sales-force-automation/software) - [Software de Gestão de Leads](https://www.getapp.com.br/directory/339/lead-management/software) ## Alternativas 1. [HubSpot CRM](https://www.getapp.com.br/software/102533/hubspot-crm) — 4.5/5 (4455 reviews) 2. [Zoho CRM](https://www.getapp.com.br/software/9908/zoho-crm) — 4.3/5 (6969 reviews) 3. [Bigin by Zoho CRM](https://www.getapp.com.br/software/142099/bigin-by-zoho-crm) — 4.7/5 (727 reviews) 4. [Salesforce Sales Cloud](https://www.getapp.com.br/software/90378/salesforce) — 4.4/5 (18771 reviews) 5. [Dynamics 365](https://www.getapp.com.br/software/90844/dynamics-365) — 4.4/5 (5817 reviews) ## Avaliações ### "Incredibly Powerful Cloud-Based Marketing Automation Platform" — 5.0/5 > **Jana** | *7 de agosto de 2023* | Software | Taxa de recomendação: 9.0/10 > > **Vantagens**: It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need. > > **Desvantagens**: It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously. > > Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management. ----- ### "SFMC is a great tool\!" — 5.0/5 > **Avaliador Verificado** | *16 de outubro de 2023* | Serviços financeiros | Taxa de recomendação: 8.0/10 > > **Vantagens**: The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists. > > **Desvantagens**: The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder. > > Overall the experience is great. Support is great and quick and it works great for more complex campaigns. ----- ### "Terrible product, terrible support" — 1.0/5 > **Avaliador Verificado** | *7 de julho de 2018* | Internet | Taxa de recomendação: 0.0/10 > > **Vantagens**: The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them. > > **Desvantagens**: Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system. ----- ### "For sales and marketing operations, this is a highly valuable tool." — 4.0/5 > **Manuel** | *30 de junho de 2022* | Entretenimento | Taxa de recomendação: 9.0/10 > > **Vantagens**: Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches. > > **Desvantagens**: Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches. > > Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing. ----- ### "Top Sales Management Software" — 4.0/5 > **Jennifer** | *24 de agosto de 2023* | Hospitais e Saúde | Taxa de recomendação: 9.0/10 > > **Vantagens**: The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue. > > **Desvantagens**: More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated. > > Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications. ----- Página: 1 / 22\ Próximo: [Próxima página](https://www.getapp.com.br/software/607/salesforce-marketing-cloud?page=2) ## Links - [Ver em GetApp](https://www.getapp.com.br/software/607/salesforce-marketing-cloud) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados