--- description: Avaliações detalhadas do Brandwatch com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o Brandwatch com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Brandwatch - Avaliações, preços e classificações | GetApp Brasil 2026 --- Breadcrumb: [Home](/) > [Software de Marketing de Redes Sociais](/directory/104/social-media/software) > [Brandwatch](/software/90431/brandwatch) # Brandwatch Canonical: https://www.getapp.com.br/software/90431/brandwatch Página: 1 / 11\ Próximo: [Próxima página](https://www.getapp.com.br/software/90431/brandwatch?page=2) > O Brandwatch é um software de análise de rede social que fornece informações sobre consumidores e tendências de mercado ao analisar conversas em várias plataformas. > > Conclusão: 255 usuários atribuíram a nota **4.2/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.2/5** | 255 Avaliações | | Praticidade | 4.1/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.4/5 | Com base em avaliações gerais | | Relação qualidade/preço | 3.8/5 | Com base em avaliações gerais | | Recursos | 3.9/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 70% | (7/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Cision - **Fundada**: 1867 ## Contexto comercial - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop) - **Idiomas**: alemão, chinês, chinês tradicional, dinamarquês, espanhol, finlandês, francês, holandês, indonésio, inglês, italiano, japonês, norueguês, polonês, português, russo, sueco, tcheco, turco, árabe - **Países disponíveis**: Alemanha, Arábia Saudita, Austrália, Bélgica, Canadá, Catar, China, Dinamarca, Emirados Árabes Unidos, Espanha, Estados Unidos, Filipinas, Finlândia, França, Irlanda, Israel, Itália, Japão, Kuwait, Luxemburgo e mais 13 ## Recursos - @menções - API - Acompanhamento de atividades - Agendamento automatizado - Agendamento de campanhas - Agendamento de postagens - Alertas por e-mail - Alertas/notificações - Alerts/Escalation - Análise da concorrência - Análise de dados - Análise de dados de campanhas - Análise de dados visual - Análise de sentimentos - Análise de tendências - Análise de texto - Análise do público - Aprendizado de máquina - Arrastar e soltar - Banco de dados de contatos ## Integrações (19 no total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... e mais 4 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Software de Marketing de Redes Sociais](https://www.getapp.com.br/directory/104/social-media/software) ## Categorias relacionadas - [Software de Marketing de Redes Sociais](https://www.getapp.com.br/directory/104/social-media/software) - [Software Web Analytics](https://www.getapp.com.br/directory/109/web-analytics/software) - [Software de Gestão de Marca](https://www.getapp.com.br/directory/302/brand-management/software) - [Software de Gestão de Reputação](https://www.getapp.com.br/directory/873/reputation-management/software) - [Ferramentas de Monitoramento de Redes Sociais](https://www.getapp.com.br/directory/1091/social-media-monitoring/software) ## Alternativas 1. [Brand24](https://www.getapp.com.br/software/101485/brand24) — 4.7/5 (254 reviews) 2. [YouScan](https://www.getapp.com.br/software/114583/youscan) — 4.9/5 (119 reviews) 3. [Sprout Social](https://www.getapp.com.br/software/20453/sprout-social) — 4.4/5 (607 reviews) 4. [Sprinklr](https://www.getapp.com.br/software/100180/sprinklr) — 4.3/5 (91 reviews) 5. [facelift](https://www.getapp.com.br/software/117515/facelift) — 4.4/5 (131 reviews) ## Avaliações ### "Falcon.io is a One Stop Social Media Stop for Agencies" — 4.0/5 > **Lynan** | *23 de março de 2020* | Hotelaria | Taxa de recomendação: 8.0/10 > > **Vantagens**: I love the dashboard interface, and the ability to switch from one Client (Project) to another. I absolutely LOVE that my team \& I can post for clients on Facebook, Instagram, LinkedIn \& Twitter. We even can map out Instagram stories as a part of the overarching social media strategy. As an agency owner, I like the approval capabilities for my content creator or clients to create posts and for us to be the final approval and last eyes to see a post before it goes live. And last but not least, I am a huge fan of the reporting, easy to generate reports for each platform that we can send or review for clients as frequently as need. Also was extremely helpful for end of year/new year meetings I had in December and January, I was more prepared and educated about our stats than ever before, with just a few clicks. > > **Desvantagens**: Wishing you had Pintrest posting (we use and pay for Tailwind). More education on how to use social listening. More capabilities of the apps (to approve ideally or quick switch out or fix posts). To be able to answer chats/DMs in your app, so we can track our responses through stats. > > I shared most in the I like section. For our big client its been a godsend, with smaller clients a bit trickier. Its streamlined our content creation process and made us more consistent with posting at optimal times on different platforms than ever. Also we can get months ahead with scheduled content, like we'd always dreamed. Its freed up time for other important business things\! ----- ### "Brandwatch is super powerful and well rounded." — 5.0/5 > **Jeb** | *11 de dezembro de 2024* | Editoras | Taxa de recomendação: 9.0/10 > > **Vantagens**: We love all the integration with the different platforms we use but especially WhatsApp. > > **Desvantagens**: There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power. > > Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before. ----- ### "Mixed views" — 3.0/5 > **Megan** | *28 de abril de 2026* | Pesquisa de mercado | Taxa de recomendação: 4.0/10 > > **Vantagens**: It has very good coverage of text-based channels and I like that it has contracts in place with them > > **Desvantagens**: The UX is still very clunky and non-intuitive. I feel like they've overcomplicated the process (queries, dashboards, add widgets etc) but the 'quick' version lacks depth to the extent that it is never worth the time saved, to choose this option. The coverage of video content is poor. > > Mixed. It's great for forums but bad for video. And with the way social content is going, that's a problem. ----- ### "Solid platform, slow on AI adoption" — 4.0/5 > **Tanya** | *4 de maio de 2026* | Serviços financeiros | Taxa de recomendação: 7.0/10 > > **Vantagens**: Strong data coverage across social, news, and forums. Flexible query builder, customisable dashboards, and excellent historical data. Reporting and export features work well for sharing insights across teams. > > **Desvantagens**: AI capabilities feel underdeveloped compared to where the market is heading - Brandwatch still relies heavily on manual setup and analysis. Sentiment analysis can also be inconsistent, especially for non-English content. ----- ### "market leader and first mover since 1999" — 5.0/5 > **Michele** | *24 de setembro de 2021* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: 100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need > > **Desvantagens**: to leverage it at fool capacity it require some serious skills in query wirting > > always available to solve issue or arrange product training. ----- Página: 1 / 11\ Próximo: [Próxima página](https://www.getapp.com.br/software/90431/brandwatch?page=2) ## Links - [Ver em GetApp](https://www.getapp.com.br/software/90431/brandwatch) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados