--- description: Avaliações detalhadas do Brandwatch com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o Brandwatch com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Brandwatch - Avaliações, preços e classificações | GetApp Brasil 2026 --- Breadcrumb: [Home](/) > [Software de Marketing de Redes Sociais](/directory/104/social-media/software) > [Brandwatch](/software/90431/brandwatch) # Brandwatch Canonical: https://www.getapp.com.br/software/90431/brandwatch Página: 1 / 11\ Próximo: [Próxima página](https://www.getapp.com.br/software/90431/brandwatch?page=2) > O Brandwatch é um software de análise de rede social que fornece informações sobre consumidores e tendências de mercado ao analisar conversas em várias plataformas. > > Conclusão: 255 usuários atribuíram a nota **4.2/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.2/5** | 255 Avaliações | | Praticidade | 4.1/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.4/5 | Com base em avaliações gerais | | Relação qualidade/preço | 3.8/5 | Com base em avaliações gerais | | Recursos | 3.9/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 70% | (7/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Cision - **Fundada**: 1867 ## Contexto comercial - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop) - **Idiomas**: alemão, chinês, chinês tradicional, dinamarquês, espanhol, finlandês, francês, holandês, indonésio, inglês, italiano, japonês, norueguês, polonês, português, russo, sueco, tcheco, turco, árabe - **Países disponíveis**: Alemanha, Arábia Saudita, Austrália, Bélgica, Canadá, Catar, China, Dinamarca, Emirados Árabes Unidos, Espanha, Estados Unidos, Filipinas, Finlândia, França, Irlanda, Israel, Itália, Japão, Kuwait, Luxemburgo e mais 13 ## Recursos - @menções - API - Acompanhamento de atividades - Agendamento automatizado - Agendamento de campanhas - Agendamento de postagens - Alertas por e-mail - Alertas/notificações - Alerts/Escalation - Análise da concorrência - Análise de dados - Análise de dados de campanhas - Análise de dados visual - Análise de sentimentos - Análise de tendências - Análise de texto - Análise do público - Aprendizado de máquina - Arrastar e soltar - Banco de dados de contatos ## Integrações (19 no total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... e mais 4 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Software de Marketing de Redes Sociais](https://www.getapp.com.br/directory/104/social-media/software) ## Categorias relacionadas - [Software de Marketing de Redes Sociais](https://www.getapp.com.br/directory/104/social-media/software) - [Software Web Analytics](https://www.getapp.com.br/directory/109/web-analytics/software) - [Software de Gestão de Marca](https://www.getapp.com.br/directory/302/brand-management/software) - [Software de Gestão de Reputação](https://www.getapp.com.br/directory/873/reputation-management/software) - [Ferramentas de Monitoramento de Redes Sociais](https://www.getapp.com.br/directory/1091/social-media-monitoring/software) ## Alternativas 1. [Brand24](https://www.getapp.com.br/software/101485/brand24) — 4.7/5 (254 reviews) 2. [YouScan](https://www.getapp.com.br/software/114583/youscan) — 4.9/5 (114 reviews) 3. [Sprout Social](https://www.getapp.com.br/software/20453/sprout-social) — 4.4/5 (606 reviews) 4. [Sprinklr](https://www.getapp.com.br/software/100180/sprinklr) — 4.3/5 (91 reviews) 5. [facelift](https://www.getapp.com.br/software/117515/facelift) — 4.4/5 (131 reviews) ## Avaliações ### "Falcon.io Review" — 5.0/5 > **Rob** | *25 de agosto de 2021* | Pesquisa de mercado | Taxa de recomendação: 7.0/10 > > **Vantagens**: Great program to publish and schedule your social media content - especially if you have a lot of content to publish. > > **Desvantagens**: It is very similar to other programs- but somewhat more expensive. > > Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts. ----- ### "Brandwatch is super powerful and well rounded." — 5.0/5 > **Jeb** | *11 de dezembro de 2024* | Editoras | Taxa de recomendação: 9.0/10 > > **Vantagens**: We love all the integration with the different platforms we use but especially WhatsApp. > > **Desvantagens**: There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power. > > Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before. ----- ### "Brandwatch: Useful Tool, Predatory Business Practices" — 1.0/5 > **Chris** | *9 de março de 2025* | Publicidade e marketing | Taxa de recomendação: 0.0/10 > > **Vantagens**: Brandwatch used to be a solid analytics \& social listening tool. The dashboard was well-structured, reporting was comprehensive, \& sentiment analysis was useful. It offered valuable insights into brand perception, competitor monitoring, \& market trends. At its core, Brandwatch is a powerful tool, but no level of analytics justifies the kind of predatory business practices I’ve now experienced. > > **Desvantagens**: Deceptive renewal tactics \& a customer-unfriendly approach. Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent. Previously, contract renewals were handled with an account manager reaching out—but now? No heads-up, no automated reminder, just a silent renewal \& a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes. > > I was a strong advocate for Brandwatch \& regularly recommended it to peers \& leadership groups. That ends today. This is a textbook case of short-term financial gain at the cost of long-term trust. Great tool, terrible ethics. There are better analytics platforms out there that don’t resort to legal landmines \& deceptive billing tactics to keep customers on board. Would I recommend Brandwatch now? Absolutely not. Would I ever trust them again? Not a chance. Sies. ----- ### "market leader and first mover since 1999" — 5.0/5 > **Michele** | *24 de setembro de 2021* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: 100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need > > **Desvantagens**: to leverage it at fool capacity it require some serious skills in query wirting > > always available to solve issue or arrange product training. ----- ### "Take the time to explore" — 5.0/5 > **Avaliador Verificado** | *20 de março de 2020* | Publicidade e marketing | Taxa de recomendação: 8.0/10 > > **Vantagens**: The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard. > > **Desvantagens**: Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage. > > I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad. ----- Página: 1 / 11\ Próximo: [Próxima página](https://www.getapp.com.br/software/90431/brandwatch?page=2) ## Links - [Ver em GetApp](https://www.getapp.com.br/software/90431/brandwatch) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados