Act-On

Act-On is great for most tasks. I can create emails, forms, and drip campaigns with ease. It syncs really easily to Salesforce and I haven't seen a single issue with that yet.

It's not as comprehensive and contemporary as some platforms. The forms aren't dynamic, and the emails are in a modular form instead of an easier drag-and-drop format.

Building mailings is relatively straightforward. There are a decent amount of functions that allow us to customize our mailings in different ways based on content and branding for our various campaigns.

The sorting and filtering functions for sent mailings isn't very robust. The mailing builder is actually really quite finicky sometimes. Adding borders around image blocks causes extra white space around mailings. Also, buttons and other smaller elements render differently in the mailing builder than in Outlook, which is one of the primary email clients people use. Mailings end up looking less polished in Outlook.

The company's main advantage (whether they market it or not, but they definitely use it during a sale) is they allow for companies to BUY lists and bring in cold contacts. Almost every other provider prohibits this.

Well, that's why for good companies, your marketing performance and emails drop wayyy down. And worse, their support imagines nothing is wrong, and everything is going OK.

They will also negotiate your price far lower than others, to lock you into an annual contract.

- Email delivery is terrible
- Their support tried to help, but makes false promises on waiting
- Locked into a major contract, which even with their lack of performance, is tough to leave
- Their UI is really, really bad
- Barely any templates for things like landing pages, emails, etc.
- General data between modules is not easy to gather, collect or use for additional sales.

It didn't take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple processes.

I didn't like the reporting at first, but, now that I better understand the information I being provided, it's better.