Looker

First and foremost, the most important feature of Looker is, it is cloud based BI tool which can be accessed remotely and easy to work unless like other tools where it requires to be installed in the PC.It has clean and simple UI which is very to build dashboards and reports.Lookml option provides benefit of flexibility in code which in turn help to create own metrics and create calculations. This helps for the marketer or developer to have the control of the metrics Data modelling is very easy to create and Looker has the capacity to sync with various connectors to access the data from other sources, which solves the use case of having 3rd party connectors.

The new interface of swapping between read-only and developer is not that great. The older version was better as compared to the new one. Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool and also they share articles which are available with google search to diagnose.The codes should have an option to export to PDF.

Looker allows marketers to create and track custom metrics and specific KPIs, which is extremely useful for evaluating and measuring the success of our initiatives. I can get a detailed view of the performance of our strategies in real-time thanks to its advanced analytical capabilities.Looker's capabilities extend beyond general analysis to include specific functionality for digital marketing. I can analyze SEO and keyword data, identify relevant trends, and evaluate the performance of specific keywords. This data enables me to fine-tune our optimization strategies and increase our visibility in search engines.

When technical issues, such as reporting issues or data visualization issues, arise, our ability to make informed decisions and respond quickly is jeopardized. Instead of addressing problems and finding solutions directly, we must pause our activities and wait for IT or technical support to intervene and resolve the issues.These delays can have a significant impact on our daily operations' agility. Decisions based on quick, up-to-date analysis are critical in digital marketing, where trends change quickly, and adaptability is critical to success. Delays in resolving technical issues may impair our ability to capitalize on opportunities, adjust strategies, or fix bugs in real-time.