--- description: Avaliações detalhadas do Comarch Loyalty Marketing Platform com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o Comarch Loyalty Marketing Platform com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Comarch Loyalty Marketing Platform - Avaliações, preços e classificações | GetApp Brasil 2026 --- Breadcrumb: [Home](/) > [Sistemas de Fidelização de Clientes](/directory/204/customer-loyalty/software) > [Comarch Loyalty Marketing Platform](/software/9590/comarch-loyalty-management) # Comarch Loyalty Marketing Platform Canonical: https://www.getapp.com.br/software/9590/comarch-loyalty-management Página: 1 / 2\ Próximo: [Próxima página](https://www.getapp.com.br/software/9590/comarch-loyalty-management?page=2) > Plataforma de marketing de fidelidade sem código e centrada em API que você pode combinar facilmente em qualquer ecossistema de TI com as soluções MarTech existentes. > > Conclusão: 9 usuários atribuíram a nota **4.4/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.4/5** | 9 Avaliações | | Praticidade | 4.3/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.4/5 | Com base em avaliações gerais | | Relação qualidade/preço | 3.9/5 | Com base em avaliações gerais | | Recursos | 4.2/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Comarch - **Fundada**: 1993 ## Contexto comercial - **Público-alvo**: 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Linux (desktop), Linux (local) - **Idiomas**: alemão, búlgaro, espanhol, finlandês, francês, grego, holandês, húngaro, indonésio, inglês, italiano, japonês, norueguês, polonês, português, português, romeno, russo, sueco, tailandês, tcheco, turco, ucraniano, vietnamita, árabe - **Países disponíveis**: Afeganistão, Albânia, Alemanha, Andorra, Angola, Anguila, Antígua e Barbuda, Argentina, Argélia, Armênia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Bahamas, Bangladesh, Barbados, Barein, Belize, Benin e mais 198 ## Recursos - A/B Testing - API - Acompanhamento da atividade do cliente - Acompanhamento de atividades - Agendamento de campanhas - Análise de dados de campanhas - Análise de dados preditiva - Análise de dados visual - Análise de tendências - Arrastar e soltar - Automação de marketing - Ações ativadas por eventos - Banco de dados do cliente - CRM - CTAs personalizáveis - Campos personalizáveis - Cartão Fidelidade - Coleta de dados de multicanal - Comunicação multicanal - Conectores de fontes de dados ## Integrações (12 no total) - Amadeus - Braze - HubSpot Marketing Hub - Magento 2 Grouped Promotions - Nectar - PDI - Payback - Rock Solid - SAP Marketing Cloud - Salesforce Marketing Cloud - Shopify POS - Sinch ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Sistemas de Fidelização de Clientes](https://www.getapp.com.br/directory/204/customer-loyalty/software) ## Categorias relacionadas - [Sistemas de Fidelização de Clientes](https://www.getapp.com.br/directory/204/customer-loyalty/software) - [Software de Experiência do Cliente](https://www.getapp.com.br/directory/601/customer-experience/software) - [Ferramentas de Marketing com IA](https://www.getapp.com.br/directory/3873/ai-marketing-tools/software) - [Ferramentas de Automação de Marketing](https://www.getapp.com.br/directory/308/marketing-automation/software) - [Plataformas de Marketing All-in-One](https://www.getapp.com.br/directory/310/online-marketing/software) ## Alternativas 1. [Kangaroo](https://www.getapp.com.br/software/109869/kangaroo) — 4.9/5 (250 reviews) 2. [Yotpo](https://www.getapp.com.br/software/91286/yotpo) — 4.5/5 (376 reviews) 3. [Trustpilot](https://www.getapp.com.br/software/113149/trustpilot) — 4.5/5 (1204 reviews) 4. [Loopy Loyalty](https://www.getapp.com.br/software/109289/loopy-loyalty) — 4.6/5 (68 reviews) 5. [Salesforce Marketing Cloud](https://www.getapp.com.br/software/607/salesforce-marketing-cloud) — 4.2/5 (529 reviews) ## Avaliações ### "Powerful Enterprise‑Grade Loyalty Platform with a Steep Learning Curve" — 5.0/5 > **Radha** | *28 de abril de 2026* | Serviços jurídicos | Taxa de recomendação: 10.0/10 > > **Vantagens**: What I liked most about Comarch Loyalty Marketing Platform was its depth and flexibility for building highly customized, enterprise‑level loyalty programs. The platform offered a wide range of tools for personalization, segmentation, and omnichannel engagement, making it possible to design complex loyalty strategies tailored to different customer behaviors and markets. I also appreciated its strong analytics and integration capabilities, which supported data‑driven decision‑making and made it well‑suited for large organizations with sophisticated loyalty and CRM requirements. > > **Desvantagens**: What I liked least about Comarch Loyalty Marketing Platform was its complexity and steep learning curve. While the platform is very powerful, it requires significant time, expertise, and effort to configure and manage effectively. The initial setup and ongoing customization can be resource‑intensive, often requiring dedicated technical support. I also found that the interface and workflows could feel less intuitive, and the overall cost and scale of the solution may be more than what smaller or less mature loyalty programs truly need. > > Overall, my experience with Comarch Loyalty Marketing Platform was powerful but demanding. It stood out for its ability to support complex, highly customized loyalty programs with strong personalization, segmentation, and omnichannel capabilities suited to enterprise‑level needs. The platform was reliable and data‑driven, making it effective for sophisticated loyalty strategies. However, it came with a steep learning curve, required significant setup and ongoing resources, and was less intuitive for day‑to‑day use, meaning it’s best suited for larger organizations with dedicated technical and marketing teams rather than smaller or simpler loyalty programs. ----- ### "Good and easy" — 4.0/5 > **Deepak** | *2 de julho de 2024* | Petróleo e energia | Taxa de recomendação: 9.0/10 > > **Vantagens**: COMARCH is very easy to use once you get a hang of it depending on the version that is being used. The latest version is very user friendly. > > **Desvantagens**: There may be a dependency of the organization's tech stack to work in tandem with COMARCH, this needs to be taken into account while designing the architecture. > > The product is pretty good for managing currencies, and raffles and couponing etc. ----- ### "Making a difference through Rewards Management market leadership" — 4.0/5 > **Juan Paolo** | *18 de outubro de 2023* | Telecomunicações | Taxa de recomendação: 7.0/10 > > **Vantagens**: Ease of rollout and a true separation of Rewards Product Catalogue allowing business users to perform Rewards SKUs, and mechanics without needing IT intervention > > **Desvantagens**: Cost to host and maintain the Platform is high vs what the enterprise needs today. We are not fully using all of the capabilities of the platform but the cost is for the full stack even if not in use. > > COMARCH has shown true partnership by being as involved as they can to provide solutions and recommendations to achieve the company's vision. The Product roadmap, albeit a bit late on the modernization (such as redesigning the product into a true microservice solution), shows innovation remains to be at the forefront. Application of Global Practices allows the product to evolve and keep up to par, therefore allowing the customer to likewise remain ahead. ----- ### "easy to use\!" — 4.0/5 > **Michelle** | *21 de novembro de 2024* | Restaurantes | Taxa de recomendação: 8.0/10 > > **Vantagens**: Im able to get everything I need out of it and it's easy to use. > > **Desvantagens**: Haven't found any yet since I am still new to it. ----- ### "Reasons why we chose Comarch Loyalty Solution" — 5.0/5 > **THI THU HIEN** | *30 de outubro de 2023* | Companhias aéreas/Aviação | Taxa de recomendação: 10.0/10 > > **Vantagens**: Very agile system will well designed core functions that accomodate our program need + a very efficiently supportive team. > > **Desvantagens**: I dont find any functions that we dont like. > > Very happy to use and interact with the technical \& commercial team😊. ----- Página: 1 / 2\ Próximo: [Próxima página](https://www.getapp.com.br/software/9590/comarch-loyalty-management?page=2) ## Links - [Ver em GetApp](https://www.getapp.com.br/software/9590/comarch-loyalty-management) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados