---
description: Avaliações detalhadas do Marketo Engage com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o Marketo Engage com produtos similares.
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title: Marketo Engage - Avaliações, preços e classificações | GetApp Brasil 2026
---

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# Marketo Engage

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> O Marketo® fornece uma plataforma completa de software de marketing para empresas de todos os tamanhos, com ferramentas para automação de marketing, gerenciamento de campanhas e relacionamento com clientes potenciais.
> 
> Conclusão: 710 usuários atribuíram a nota **4.3/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.3/5** | 710 Avaliações |
| Praticidade | 3.8/5 | Com base em avaliações gerais |
| Suporte ao cliente | 3.9/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 3.8/5 | Com base em avaliações gerais |
| Recursos | 4.3/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Adobe
- **Fundada**: 1982

## Contexto comercial

- **Modelo de preços**:  (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: alemão, espanhol, francês, inglês, japonês, português
- **Países disponíveis**: Alemanha, Andorra, Argentina, Argélia, Arábia Saudita, Austrália, Barein, Bielorrússia, Brasil, Bulgária, Bélgica, Bósnia e Herzegovina, Canadá, Catar, Chile, China, Colômbia, Comores, Coreia do Sul, Costa Rica e mais 60

## Recursos

- A/B Testing
- API
- Acesso para Celular
- Acompanhamento da atividade do cliente
- Acompanhamento de atividades
- Administração de website
- Agendamento automatizado
- Agendamento de campanhas
- Agendamento de postagens
- Alertas do celular
- Alertas/notificações
- Análise de comportamentos
- Análise de dados de campanhas
- Análise de dados de conteúdo
- Análise de dados do site
- Análise de dados preditiva
- Análise de dados visual
- Análise de sentimentos
- Análise de tendências
- Análises de dados comportamentais

## Integrações (120 no total)

- 123FormBuilder
- AdRoll
- Allocadia
- Azuqua
- Bedrock Data
- Box
- Brainshark
- Built.io Flow
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight

... e mais 105 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Software de Marketing de Redes Sociais](https://www.getapp.com.br/directory/104/social-media/software)

## Categorias relacionadas

- [Software de Marketing de Redes Sociais](https://www.getapp.com.br/directory/104/social-media/software)
- [Software de Gestão de Campanhas](https://www.getapp.com.br/directory/304/campaign-management/software)
- [Ferramentas de Email Marketing](https://www.getapp.com.br/directory/307/email-marketing/software)
- [Ferramentas de Automação de Marketing](https://www.getapp.com.br/directory/308/marketing-automation/software)
- [Software de Gestão de Leads](https://www.getapp.com.br/directory/339/lead-management/software)

## Alternativas

1. [HubSpot Marketing Hub](https://www.getapp.com.br/software/20444/hubspot-marketing) — 4.5/5 (6213 reviews)
2. [Brevo](https://www.getapp.com.br/software/91466/brevo) — 4.6/5 (3390 reviews)
3. [Mailchimp](https://www.getapp.com.br/software/8268/mailchimp) — 4.5/5 (17549 reviews)
4. [ActiveCampaign](https://www.getapp.com.br/software/2348/activecampaign) — 4.6/5 (2557 reviews)
5. [Constant Contact](https://www.getapp.com.br/software/90578/constant-contact) — 4.3/5 (2902 reviews)

## Avaliações

### "Definitely one of the top Marketing automation tools out there." — 4.0/5

> **Emma** | *16 de agosto de 2023* | Hospitais e Saúde | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Marketo  has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.
> 
> **Desvantagens**: Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.
> 
> Marketo Engage  is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

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### "Email marketing with a wide array of versatile features." — 5.0/5

> **Jose Manuel** | *7 de dezembro de 2023* | Publicidade e marketing | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.
> 
> **Desvantagens**: Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.
> 
> When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended Marketo Engage due to its expansive feature set and capabilities. He was right.

-----

### "Marketo Engage for Online Education Marketing" — 3.0/5

> **Avaliador Verificado** | *9 de novembro de 2022* | Gestão da educação | Taxa de recomendação: 6.0/10
> 
> **Vantagens**: The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior.
> 
> **Desvantagens**: Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML.
> 
> Overall, it provides our marketing team with options to move their leads through the enrollment funnel, but, I wouldn’t recommend to a team with limited coding experience.  Customer support can be hit or Miss with copy and past article responses that may not answer your question, but working directly with your CSM when a case is submitted provides for faster resolution.

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### "Very powerful, not the most user-friendly tool out there." — 5.0/5

> **Avaliador Verificado** | *6 de janeiro de 2023* | Software | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.
> 
> **Desvantagens**: Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.
> 
> We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart.

-----

### "OMG\! Best Software for Email Automation" — 5.0/5

> **Avaliador Verificado** | *14 de setembro de 2022* | Alimentação e bebidas | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.
> 
> **Desvantagens**: Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.
> 
> My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing.

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