---
description: Avaliações detalhadas do Zoho CRM com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens. Compare o Zoho CRM com produtos similares.
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title: Zoho CRM - Avaliações, preços e classificações | GetApp Brasil 2026
---

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# Zoho CRM

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> O Zoho CRM é um software de CRM baseado na nuvem que ajuda empresas de todos os tamanhos a fechar negócios de maneira mais inteligente, melhor e mais rápida. A solução permite que as empresas alcancem seus clientes em todos os canais, incluindo telefone, e-mail, redes sociais e bate-papo ao vivo.
> 
> Conclusão: 6994 usuários atribuíram a nota **4.3/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.3/5** | 6994 Avaliações |
| Praticidade | 4.2/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.1/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.3/5 | Com base em avaliações gerais |
| Recursos | 4.3/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Zoho
- **Fundada**: 1996

## Contexto comercial

- **Preço inicial**: US$ 12,00
- **Modelo de preços**:  (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: alemão, búlgaro, chinês, chinês tradicional, coreano, croata, dinamarquês, espanhol, francês, hebraico, hindi, holandês, húngaro, indonésio, inglês, italiano, japonês, polonês, português, português, russo, sueco, tailandês, tcheco, turco, vietnamita, árabe
- **Países disponíveis**: Alemanha, Argentina, Armênia, Arábia Saudita, Austrália, Bangladesh, Barein, Bielorrússia, Brasil, Butão, Bélgica, Canadá, Catar, Chile, China, Chipre, Colômbia, Dinamarca, Egito, Emirados Árabes Unidos e mais 42

## Recursos

- A/B Testing
- AI Copilot
- API
- Acesso para Celular
- Acompanhamento da atividade do cliente
- Acompanhamento de atividades
- Agendamento
- Agendamento de compromissos
- Agendamento de tarefas
- Alertas/notificações
- Alerts/Escalation
- Análise de dados de campanhas
- Análise de dados de vendas
- Análise de dados preditiva
- Análise de dados visual
- Análise de tendências
- Análise de tendências de vendas
- Análise de texto
- Análise estatística
- Aplicativo móvel

## Integrações (70 no total)

- 2iNova Practice Management Software
- ActiveCampaign
- Avaya Experience Platform
- Bedrock Data
- Box
- Docusign
- Dropbox
- Eventbrite
- GetResponse
- Gmail
- GoTo Meeting
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Drive

... e mais 55 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Sistemas CRM](https://www.getapp.com.br/directory/230/crm/software)

## Categorias relacionadas

- [Sistemas CRM](https://www.getapp.com.br/directory/230/crm/software)
- [Software de Gestão de Contatos](https://www.getapp.com.br/directory/337/contact-management/software)
- [Sistemas de Automação de Vendas](https://www.getapp.com.br/directory/338/sales-force-automation/software)
- [Software de Gestão de Leads](https://www.getapp.com.br/directory/339/lead-management/software)
- [Ferramentas de CRM Social](https://www.getapp.com.br/directory/558/social-crm/software)

## Alternativas

1. [Salesforce Sales Cloud](https://www.getapp.com.br/software/90378/salesforce) — 4.4/5 (18806 reviews)
2. [HubSpot CRM](https://www.getapp.com.br/software/102533/hubspot-crm) — 4.5/5 (4483 reviews)
3. [Bigin by Zoho CRM](https://www.getapp.com.br/software/142099/bigin-by-zoho-crm) — 4.7/5 (742 reviews)
4. [Dynamics 365](https://www.getapp.com.br/software/90844/dynamics-365) — 4.4/5 (5849 reviews)
5. [Pipedrive](https://www.getapp.com.br/software/90507/pipedrive) — 4.5/5 (3058 reviews)

## Avaliações

### "Reliable CRM for Sales and Lead Management" — 5.0/5

> **Himaanshu** | *27 de maio de 2026* | Software | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Zoho CRM is easy to manage and helps organize leads, follow-ups, and customer communication in one place. The automation and customization options are very useful for daily sales activities.
> 
> **Desvantagens**: A few features take time to understand in the beginning, and the interface can feel slightly crowded when using multiple modules.
> 
> Overall, the experience has been positive. Zoho CRM helps manage sales activities more efficiently and improves lead tracking and team coordination. It is a good solution for growing businesses looking for a flexible CRM platform.

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### "Great crm for sales" — 5.0/5

> **Avaliador Verificado** | *21 de janeiro de 2026* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Great customer support for onboarding.its easy to import data.itcreally is easy on your phone. The systems tag features are great
> 
> **Desvantagens**: I don't like how it displays the names together.it needs better google integration..its very weak on how it links your mail .i found other crm eadier.more options to not save a mail in crm
> 
> Its good . fast responses on oisdues.simple guidance when u get stuck..system works well even on free tiers

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### "Save your money, not your time." — 3.0/5

> **AJ** | *14 de outubro de 2025* | E-Learning | Taxa de recomendação: 7.0/10
> 
> **Vantagens**: Value for Money, Easy to start, Easy to Navigate, Easy to set up business metrics, Low learning curve for experienced CRM users, Good API services
> 
> **Desvantagens**: : Terrible mobile experience, no value add to the business&#10;&#10;: Terrible AI - does absolutely nothing in terms of added business value, &#10;&#10;: Advanced Analytics to get core business intelligence is tricky, Core Metric tracking can be complete pain if embedded system values are over-written with semantics that are friendly to a particular business case.&#10;&#10;: Zoho Support promises a lot, delivers next to nothing. &#10;&#10;: Customisation - especially for Zoho Books for users moving from Tally - is a very long drawn out and painful process - from a development as well as a psychological perspective.
> 
> 70/100. &#10;Why? &#10;&#10;This overall user experience is from an Indian business perspective where the business requires A LOT of in-CRM customisation in order to derive value from the CRM.&#10;&#10;The business is a leader in the India's education research and digital distribution space and has a team of 30 people working on the system. This includes Sales, Support, Operations, Accounts and Admin.&#10;&#10;Zoho CRM was the clear alternative to Salesforce in our specific business case because it offered a cost-friendly alternative, and a supposedly easy on-boarding and critical business metrics tracking process.&#10;&#10;We used it initially only for the Sales Team, then gradually, over 3 years, rolled it out for the Sales Support team as well as the Accounts Team to get a 360 degree view of the business.&#10;&#10;The CRM system is very difficult to customise - especially if you want a proper view of the business - Sales, Operations, Support, Accounts, Admin.&#10;&#10;It's been a 3+ year journey with Zoho. If the Zoho ecosystem had been a bit better thought-out with easy customisations the journey shouldn't have taken more than 1 year. If you are looking to customise the system to your specific business needs - all the best. It's going to take a really long time depending on your specific use case.&#10;&#10;An overview&#10;: Zoho has all the modules that SalesForce has...at 1/3rd the cost. Great.&#10;&#10;: It does 90% of the CRM job really well. And then collapses completely when it comes to business critical details that will actually deliver a bang for your buck.&#10;&#10;: you need a Zoho partner and about 2 years of development work if you want to really customise the solution for your particular line of business&#10;&#10;: it's out of the box for a very small spectrum of businesses&#10;&#10;: if you're moving from Tally to Zoho Books, you are looking at a one year development cycle - not counting the hours you'll spend trying to convince the Accounts Team to use the system. It's not an easy sell to the Accounts Team or integration process from a Tally to Zoho Books viewpoint. &#10;&#10;: the AI element is present but totally useless and gives zero insight into business critical elements.&#10;&#10;So, from a future-proofing standpoint, you'll save a lot of money vis-a-vis a Salesforce type of CRM, but invest a lot of time in customisations, development and in-house training to get critical business insights from the system.&#10;&#10;That's why - 70/100. Zoho now needs to up the ante - and fast. It's bare bones from an AI perspective and just about usable from a small business perspective.&#10;&#10;Everything else - be prepared for a hard slog.

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### "A powerful CRM futures with unbeatable value for money" — 4.0/5

> **Cristin** | *29 de junho de 2026* | Automotivo | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: The best part about Zoho CRM is it's incredible value for money and customization options. It offers powerful pipeline management and automated workflow at a fraction of the cost of its major competitors. The platform makes tracking sales leads simple and highly effective
> 
> **Desvantagens**: What I like least about the initial learning curve can be steep because the interface has so many deep minis. Additionally, The standard customer support can sometimes be slow to resolve complex technical setup issues
> 
> My overall experience has been highly positive. It's a robust, budget-friendly CRM that perfectly streamlines lead tracking and sales automation. Despite a slight learning curve in slower support response, it remains an excellent tool for growing businesses

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### "Zoho CRM a great start for SMEs" — 5.0/5

> **Peter** | *16 de fevereiro de 2026* | Telecomunicações | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: When bundled in Zoho One it provide a lot of features for one low price. Includes social posts, sales IQ, signing and campaigns.
> 
> **Desvantagens**: Not keen on having to visit separate window for each module. can be tricky to set up relationships and add new fields.
> 
> Simple to learn and use but takes time to set up if you need something more than the default settings

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